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Yosuke Sekiguchi Debuts with the Primevère Wristwatch SJX Watches
Mar 6, 2022

Yosuke Sekiguchi Debuts with the Primevère Wristwatch

The latest watchmaker to strike out on his own as a one-man operation is Yosuke Sekiguchi, a Japanese watchmaker who has spent his entire career in Switzerland. Based in Le Locle, Mr Sekiguchi spent several years at well-known complications specialists before starting on his namesake brand. His debut watch is the Primevère, a wristwatch that is uncompromising in its adherence to tradition, both in style and substance. Powered by a finely finished movement, the Primevère was inspired by the 19th century “Le Locle” style ebauche that LeCoultre supplied to several brands, most notably Jules Jurgensen. In fact, Mr Sekiguchi modelled the Primevère on an 1871 Jurgensen pocket watch that he restored and then re-cased into a wristwatch. Initial thoughts Mr Sekiguchi is one of several Japanese watchmakers working in Switzerland. Like a few of his compatriots, Mr Sekiguchi’s background is in complications and restoration. His reverence for high-quality Vallee de Joux movements of the 19th century is equally obvious in the eminently traditional layout of the movement. Mr Sekiguchi has done such a good job of recreating the original that the movement is difficult to distinguish from a 19th century calibre in both aesthetics and finishing at a distance. But up close the Mr Sekiguchi’s movement reveals a higher level of finishing and decorative extras than a 19th century original, which were often robust and workmanlike – the very qualities that drew Mr Sekiguchi to the...

Jon Bernthal is yet another actor to sport this IWC reference on the red carpet… Time+Tide
IWC reference Mar 1, 2022

Jon Bernthal is yet another actor to sport this IWC reference on the red carpet…

Look, I wish dress watches would get more attention today. The marketplace, and our wrists for that matter, are saturated with sports and tool watches. When I try to convince people to look for a classic dress watch to add to their collection, I ask them but what about a watch for when you find yourself … ContinuedThe post Jon Bernthal is yet another actor to sport this IWC reference on the red carpet… appeared first on Time+Tide Watches.

Girard-Perregaux Revives the Retro-Digital Casquette of 1976 SJX Watches
Girard-Perregaux Revives Feb 28, 2022

Girard-Perregaux Revives the Retro-Digital Casquette of 1976

Very much a genre that took off in the 1970s, the digital-display quartz watch was invented by American watch company Hamilton in 1970 – and positioned as a high-end watch at the time – and over the following decades various watchmakers from Europe and Asia have presented their own takes on the digital watch, though it is the latter that has come to dominate the market. One of the more memorable was the Girard-Perregaux ref. 9931 “Casquette” of 1976 that was especially sci-fi with its aerodynamic design. But after a brief production run it vanished from the brand’s catalogue until a surprising comeback last year with a unique, modernised version made for charity auction Only Watch 2021. And now Girard-Perregaux (GP) has finally taken the covers off the Casquette 2.0, which replicates the style of the original but with updated tech and materials, namely a ceramic and titanium case along with a new movement. Initial thoughts The Casquette 2.0 is a remake done well. It retains the appealing design of the vintage original, which was a good looking but dinky watch, and instead channels resources to improving the construction and functions. The new scratch-resistant ceramic case and bracelet demonstrates GP’s effort in a thoughtfully improved remake, especially since similarly priced watches tend to rely on black-coated steel. At the same time, the watch has improved in its function. It gains a chronograph and a second time zone, both of which are rudimentary but n...

How Furlan Marri went from Kickstarter to GPHG winner in seven months Time+Tide
Furlan Marri went from Kickstarter Feb 27, 2022

How Furlan Marri went from Kickstarter to GPHG winner in seven months

What did you achieve during the pandemic? For most of us, when we look back at the last couple of years of lockdowns and sabotaged plans, the answer to that question is “precious little”. Unless, of course, you count gaining 5kg, drinking reckless amounts of gin and becoming pathetically addicted to Wordle. Andrea Furlan, however, … ContinuedThe post How Furlan Marri went from Kickstarter to GPHG winner in seven months appeared first on Time+Tide Watches.

Want a brand new Rolex GMT Master II “Batman” for $25? This charity raffle offers that chance… Time+Tide
Rolex GMT Master II “Batman” Feb 20, 2022

Want a brand new Rolex GMT Master II “Batman” for $25? This charity raffle offers that chance…

Too often when we discuss Rolex watches, we have to mention their availability issues. Their “unobtanium” status has rubbed up many people the wrong way – earning The Crown much vitriol. Now just because you cannot buy them at retail does not mean the watches aren’t readily available. The problem is if you want one … ContinuedThe post Want a brand new Rolex GMT Master II “Batman” for $25? This charity raffle offers that chance… appeared first on Time+Tide Watches.

Review: new- Audemars Piguet Royal Oak “Jumbo” Extra-Thin 16202ST Deployant
Audemars Piguet Royal Oak “Jumbo” Extra-Thin Feb 19, 2022

Review: new- Audemars Piguet Royal Oak “Jumbo” Extra-Thin 16202ST

The Audemars Piguet Royal Oak "Jumbo" Extra-Thin is possibly the grail watch for many stainless steel sports watch collectors. In terms of execution, nothing has changed, and if any, it has only gotten better. The new in-house movement is potentially a significant improvement for stability, performance and accuracy. That said, the discontinuation of the older 15202ST with the caliber 2121 has only made the older model much more collectible. The watch retails at USD$33,200, but is hard if not impossible to find at MSRP.

Chinese Artisans Team Up Under the Aegis of Celadon SJX Watches
Feb 17, 2022

Chinese Artisans Team Up Under the Aegis of Celadon

Having commissioned a series of double-crown, cloisonné world time wristwatches from Andersen Genève, Singaporean collector Benjamin Chee now turns to Chinese artisans for his latest collaborative project. The Celadon Haute Horlogerie Century is the work of AHCI member Lin Yong Hua and Xiong Songtao, a third-generation enameller who created the cloisonné dial. Initial thoughts The watchmakers are proficient at making – and marketing – métiers d’art, but Chinese watchmakers are fairly new entrants to the high-end of this field, making the Century an unusual offering. The Century is an entirely different animal from the low-end watches that are often associated with the made-in-China label. Both in terms of the dial and movement, the Century takes things to another level, while possessing a refined, clean style. The entire dial is cloisonné enamel comprised of an impressive amount of gold wire to form the intricate motif. In fact, the fine cloisonné work resembles brush strokes from afar. It’s certainly appears to be top class work in both complexity and quality. And the movement is comparable in quality, which is unsurprising since it was developed by Mr Lin, who is best known for his quirky, hand-made wristwatches. The finishing is excellent, as evidenced by the rounded bevelling on the three-quarter plate. But while the Century does well in intrinsic quality, it seems to lack identity. While the watch is well designed and finely made – especially con...

Fly fishing in New Zealand with the Seiko Alpinist Time+Tide
Seiko Alpinist Many people will Feb 17, 2022

Fly fishing in New Zealand with the Seiko Alpinist

Many people will celebrate a milestone event by purchasing a new watch but you can also add milestone memories to a watch already in your collection. A short time ago my good friend, Mark, invited me to join him on a guided fly-fishing expedition out of Wanaka, New Zealand, with local guide Jake Berry. I … ContinuedThe post Fly fishing in New Zealand with the Seiko Alpinist appeared first on Time+Tide Watches.

A. Lange & Söhne Triple Split Chronograph: The World’s Only Watch That Can Time Two Separate Events For 12 Hours Quill & Pad
A. Lange & Sohne Feb 16, 2022

A. Lange & Söhne Triple Split Chronograph: The World’s Only Watch That Can Time Two Separate Events For 12 Hours

In the annals of A. Lange & Söhne history, the Double Split was one of the most widely celebrated releases. It introduced the idea of a split-second and split-minute chronograph allowing the wearer to time at least two events lasting up to an hour. The Triple Split is the inevitable progression of it, adding a split-hour function to allow timing two multi-hour events up to 12 hours.

Bulgari flexes their mechanical mastery with new Octo Roma models Time+Tide
Bulgari flexes their mechanical mastery Feb 16, 2022

Bulgari flexes their mechanical mastery with new Octo Roma models

Bulgari has become increasingly known for their achievements in chasing down thinness records and contributing to the craze of integrated bracelet sports watches. Introduced in 2012 with its now synonymous round bezel framed by an octagon, the Octo is the brainchild of Fabrizio Buonamassa Stigliani, head of watch design at Bulgari. The Octo Roma was … ContinuedThe post Bulgari flexes their mechanical mastery with new Octo Roma models appeared first on Time+Tide Watches.

Norqain Introduces the Kenissi-Powered Neverest GMT SJX Watches
Norqain Introduces Feb 12, 2022

Norqain Introduces the Kenissi-Powered Neverest GMT

A young brand established only in 2018 – but backed by noted industry figures – Norqain is best known for sports watches equipped with high-quality movements produced by Kenissi, the manufacture owned by Tudor and Chanel. At the higher end of the brand’s offerings is a dual-time watch with a ceramic bezel insert and patterned dial that was introduced just last year in steel. Now it gets a luxe facelift, resulting in the Adventure Neverest GMT 41mm Steel & Gold. Available either with rubber strap or steel bracelet Initial thoughts The all-steel Neverest GMT a straightforward, agreeable proposition: practical functions backed by a solid movement, while boasting a fairly elaborate case and dial. Yet such features aren’t enough in today’s market since extras like a ceramic bezel are almost the norm. Despite its strong execution in terms of fit and finish, the original Neverest GMT lacked a punchy aesthetic, with its styling seeming a bit derivative. That’s changed with the two-tone model. The addition of a modest quantity of pink gold gives the watch a more upscale feel, especially complemented by the glossy ceramic bezel, resulting in a look more comparable with its competition in the same price range. Two-tone here means the addition of gold details, rather than an excessive use of the precious metal The gold details, however, mean the watch is about 40% pricier than its steel counterpart. At US$5,290 on a strap and more on a bracelet, the two-tone Neverest GMT ...

Soldera Wines: Sensational Italian Tuscan With A Hollywood-Worthy Backstory – Reprise Quill & Pad
Feb 12, 2022

Soldera Wines: Sensational Italian Tuscan With A Hollywood-Worthy Backstory – Reprise

The rise of Brunello has been recent. And, arguably, the single most convincingly 100 percent Brunello example of fine wine is Soldera at Case Basse according to Ken Gargett and other wine experts. But Soldera and the region have a dramatic background, one that might not be common knowledge outside Tuscany. Read on for a Hollywood script-worthy story and mouthwatering descriptions of Tuscan wines you may not (yet) be acquainted with.

FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines Time+Tide
TAG Heuer ushered Feb 11, 2022

FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines

A lot has happened over the last seven days, but earlier today TAG Heuer ushered in their next generation of Connected Watch: the Calibre E4. Some collectors scoff at the idea of a smartwatch, claiming that such a digital device does not have the artistic essence of a traditional mechanical timepiece. But let’s face it, … ContinuedThe post FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines appeared first on Time+Tide Watches.

H. Moser & Cie x The Armoury Endeavour Small Seconds Total Eclipse: The Dark Side Of Elegance Quill & Pad
H. Moser & Cie x Feb 10, 2022

H. Moser & Cie x The Armoury Endeavour Small Seconds Total Eclipse: The Dark Side Of Elegance

As the resident gentleman of Quill & Pad, the H. Moser & Cie x The Armoury Endeavour Small Seconds Total Eclipse should have Martin Green's name written all over it. Yet when he first saw the watch, he didn’t boil over with excitement. This is not the first logoless, minimalistic watch that Moser has made, so what does it add to what is already there? Read on to discover the answer.

Cartier And HBO’s ‘And Just Like That,’ The ‘Sex And The City’ Sequel (Attention: Spoilers Ahead) Quill & Pad
Cartier Feb 9, 2022

Cartier And HBO’s ‘And Just Like That,’ The ‘Sex And The City’ Sequel (Attention: Spoilers Ahead)

One streaming series Elizabeth Doerr was really looking forward to was 'And Just Like That,' the much-anticipated sequel to 'Sex and the City.' She has always loved the taboo-laden adventures of the quartet of New York City fashionista heroines of this story and their diverse love lives – escapism at its best with lots of funky fashion to ogle and girl talk to laugh along with. It was the perfect show for Cartier to fill with product placement, too, even if reviews haven't been the greatest. Here's why.

In-Depth: Philippe Dufour Grande Sonnerie Pocket Watch No. 1 SJX Watches
Feb 7, 2022

In-Depth: Philippe Dufour Grande Sonnerie Pocket Watch No. 1

A quartet representing the entirety of Philippe Dufour’s repertoire went under the hammer last year, with the Grande Sonnerie wristwatch no. 1 setting the record for any Dufour sold publicly when it achieved the equivalent of US$5.2 million including fees. Sold at the same auction, but for substantially less, was the Grande Sonnerie pocket watch no. 1. Despite the relative values, the pocket watch is arguably a more significant timepiece within Mr Dufour’s work. Why? Initial thoughts In today’s wristwatch-centric era, the fact that it is a pocket watch counts against it. That was also the verdict of the market – the pocket watch sold for half as much as the wristwatch in November 2021. But the Grande Sonnerie pocket watch is the ultimate distillation of Philippe Dufour’s philosophy, the ideal synthesis of the inspiration and impetus behind his creations. He has long stated, both publicly and to me in past conversations, that his watches are a reverential homage to the haute horlogerie produced in the Vallée de Joux during its heyday before the Quartz Crisis, the period between the late 19th to the mid 20th centuries. Timepieces of that era, especially those with ebauches made by the valley’s best specialists like Louis-Elisee Piguet and Ami LeCoutre, are the best watches ever made in Switzerland in his view. And the Grande Sonnerie pocket watch can pass for a timepiece from the late 19th century, perhaps even one made by Mr Dufour’s favourite historical w...

Ball Engineering Hydrocarbon NEDU Chronograph Hands-on Review WatchAdvice
Feb 7, 2022

Ball Engineering Hydrocarbon NEDU Chronograph Hands-on Review

What we love: Proper solid built watch overallClasp feel very secure on the wristGAS Tube Lume is sensational at night What we don’t love: Thickness, at 17.3mm some may find this hard to wear under the cuff Some may find the crown guard to be fiddlySome may find the Clasp can dig into the wrist Overall rating: 7.5/10 Value for money: 7.5/10 Wearability: 7/10 Design: 7/10 Build quality: 8.5/10 Once upon a time, if you wanted a mid-priced automatic chronograph, chances are it’ll be powered by the ETA 7750 (or one of its close siblings), and the only choice really was the brand and the style. The movement was so ubiquitous that it was literally everywhere and fitted to almost everything. The dial layout was distinctive, and the rotor wobble was familiar, instantly giving away the engine within. Don’t get me wrong. This wasn’t a bad thing. The movement is a low key high achiever, easily running within COSC specs day in and day out without so much as breaking a sweat. It is a tough, durable, workhorse movement, designed from the beginning as an integrated chronograph, making it very efficient and the “almost 2 days” of power reserve is a testament to that fact. You might scoff at the power reserve but keeping in mind that this movement has been around since the 70s, largely unchanged, and 2 days was the norm for many decades. Plus, if you wear it every day, then it’s really a moot point. The only thing that might generate heated debate is how much value you attac...

Time+Tide is now the place to buy Hamilton watches in Australia. Hallelujah! Time+Tide
Hamilton watches Feb 4, 2022

Time+Tide is now the place to buy Hamilton watches in Australia. Hallelujah!

Anyone that lives in Australia and loves watches knows what I’m about to say is 100 per cent true. Not having Hamilton readily available in our country, for YEARS, has been very, very annoying. As our fellow watch media – looking squarely at you Hodinkee, who seem to make a sport of it – have … ContinuedThe post Time+Tide is now the place to buy Hamilton watches in Australia. Hallelujah! appeared first on Time+Tide Watches.

HYT Returns with the Hastroid SJX Watches
Montblanc Mr Cerrato has applied Feb 1, 2022

HYT Returns with the Hastroid

Having been the first – and still the only – watchmaker to use liquid to display the time, HYT went bust last year, having struggled for several years after its 2012 debut. But now the brand is making a comeback with Davide Cerrato at the helm. The inaugural watch of the reborn HYT is the Hastroid Green Nebula that is dressed in brand’s familiar livery of lime green and black. Best known for being the design chief at first Tudor and then Montblanc, Mr Cerrato has applied his brand of Italian aesthetics to HYT, preserving its signature style while streamlining and downsizing the watches. Still large, but slightly thinner and definitely sleeker, the Hastroid continues the familiar formula found on most previous HYT watches – hours are indicated by a retrograde fluid indicator within a glass tube, while two large bellows are responsible for pumping the fluid indicator back and forth. Initial thoughts I was sceptical when I first heard that HYT was back from the dead, but knowing that Mr Cerrato is leading the charge certainly increases the odds of success. He did a stellar job shaping the visual identities of both Tudor and Montblanc – both of which still have the same house style today – and has certainly refined the HYT wristwatch while retaining its familiar feel. The Having seen a resin mockup of the Hastroid, I can attest to the fact that the watch is more compact and slightly more wearable than a first-generation HYT. At the same time, Mr Cerrato has given...

Auction Watch: “New Old Stock” Rolex Milgauss Ref. 1019 and F.P. Journe Octa Chrono 38 mm SJX Watches
F.P. Journe Octa Chrono 38 mm Feb 1, 2022

Auction Watch: “New Old Stock” Rolex Milgauss Ref. 1019 and F.P. Journe Octa Chrono 38 mm

A newcomer to the world of watch auctions, Loupe This was founded by a pair of industry veterans and operates in a distinctly 21st century manner: sales are conducted entirely online, with about ten watches on the block at any one time. The offerings on Loupe This are diverse. In December 2021 it sold an example of our Habring2 Erwin “Star” for US$15,400 including fees, while the latest to go under the hammer are two interesting, long-discontinued watches from notable watchmakers based in Geneva – but otherwise radically different. One is the a Rolex Milgauss ref. 1019 – in pristine, “new old stock” condition – and the other, an F.P. Journe Octa Chronographe 38 mm. Rolex Milgauss ref. 1019 Produced from 1960 to 1988, the ref. 1019 was the longest-running reference of the Milgauss, the brand’s famous magnetism-resistant watch conceived for engineers and nuclear scientists. Despite the lengthy production run, the ref. 1019 is relatively rare because the model wasn’t produced in sizeable numbers for the simple reason that it didn’t sell well. In fact, Rolex discontinued the Milgauss altogether in 1988, before reviving it some two decades later. While the rarity certainly boosts its appeal, the ref. 1019 is attractive and unusual for being one of the most fuss-free Rolex “Professional” sports watch. The ref. 1019 is also the simplest version of the Milgauss, doing without the rotating bezel or “lightning” seconds hand found on earlier models. It ...

Bulgari Debuts the Smallest Movement of 21st Century SJX Watches
Bulgari Debuts Jan 31, 2022

Bulgari Debuts the Smallest Movement of 21st Century

Bulgari is starting the year big with something impressively tiny – the hand-wind BVL 100 Piccolissimo that’s the smallest mechanical movement of the 21st century at just 12.3 mm wide and 2.5 mm tall. The minuscule movement makes it debut in the latest version of Bulgari’s iconic snake-bangle wristwatch – it is one o the most iconic jewellery watches of all time in fact – the Serpenti Misteriosi High Jewellery Secret Watch. While many versions of the Serpenti bracelet have been equipped with quartz movements in recent years, the BVL 100 means the watch within the snake’s head is once again mechanical, just like the originals of the 1950s. The tiny barrel bridge of the BVL 100 Initial thoughts While the Serpenti Misteriosi is a high-jewellery watch that has little practical appeal for most watch collectors, it’s difficult to easy to appreciate watch for its combination of design, craft, and of course the technical achievement of the BVL100. Amusingly enough, the Serpenti Misteriosi is, technically speaking, an integrated-bracelet watch with a reversible dial – two features highly coveted in the watch world – though the lavish jewels and lacquer disguises most of its horological qualities, which also illustrates the power of the iconic design. The forked tongue is a trigger to open the snake’s head, revealing the time below But over-the-top style is only useful for a specific audience – and specific occasions – so for the rest of us, there’s the ...

Audemars Piguet Introduces the Royal Oak Chronograph 41 mm Ref. 26240 SJX Watches
Audemars Piguet Introduces Jan 30, 2022

Audemars Piguet Introduces the Royal Oak Chronograph 41 mm Ref. 26240

In addition to new time-and-date models – led by the “Jumbo” ref. 16202 – Audemars Piguet revamped a few complicated Royal Oaks for the model’s 50th anniversary. At the top end of the complications line up is the flying tourbillon, while the most affordable is the Royal Oak Selfwinding Chronograph 41 mm ref. 26240. Like last year’s solid-gold Royal Oak chronograph on a strap, the new ref. 26240 is equipped with the cal. 4401, the brand’s latest-generation chronograph movement that made its debut in the Code 11.59 Chronograph. All 50th anniversary Royal Oak watches produced in 2022 have 22k pink gold rotors bearing the anniversary emblem, but plated to match the case colour Initial thoughts Technically speaking, the ref. 26240 is less of a new launch because the gold version was introduced last year. What sets it apart is the bracelet; last year’s model was available only on a strap. But ref. 26240 is newsworthy as it marks the first time a Royal Oak Chronograph (ROC) in steel – historically the metal of choice for the Royal Oak – is fitted with an in-house movement. The cal. 4401 is certainly an upgrade over the Frédéric Piguet cal. 1185 that equipped past versions of the ROC. The new movement has almost everything a high-end sports chronograph should have, such as a vertical clutch and column wheel, while also having extras like a flyback function for immediate restart of the chronograph. Notably, the cal. 4401 also improves the balance of the dial...

Seiko Revives the King Seiko SJX Watches
Grand Seiko Jan 26, 2022

Seiko Revives the King Seiko

Introduced just over a year ago, the King Seiko KSK “44KS” Re-creation SJE083 was the surprise comeback of the King Seiko label that had been dormant for decades. Though it was a limited edition, the SJE083 hinted at the possibility of King Seiko returning as a regular production offering. Perhaps quicker than expected, that has happened with the introduction of the King Seiko. A single model that’s in four variants, the new King Seiko is effectively vintage in both size and style, being modelled on the original KSK of 1965. The original King Seiko KSK of 1965 Initial thoughts Sitting in between Grand Seiko and the Seiko Presage in both price and positioning, King Seiko is the brand’s affordable entry into vintage-inspired design – while incorporating Grand Seiko vibes – with its sharply faceted case and, for the first time, a bracelet. The bracelet gives the new King Seiko something of an integrated-bracelet feel, which puts it in competition with more modern offerings, including the Citizen Series 8. But the new King Seiko stands out for its old-school design that’s faithful to the original. The strict adherence to historical design is the norm for Seiko remakes, although most of the brand’s remakes have been limited editions. Because King Seiko a regular production offering, it is far more accessible, both in terms of price and availability. It does away with the date, unlike the earlier SJE083 The only possible drawback is repositioning of King Seiko,...

Hublot Unveils the Big Bang Integral Time Only SJX Watches
Hublot Unveils Jan 25, 2022

Hublot Unveils the Big Bang Integral Time Only

While a pioneer in luxury-sports watches with its gold-meets-rubber models of the 1980s, Hublot is a relatively new arrival to the world of luxury-sports watches with an integrated bracelet – with its opening act being the flyback chronograph of 2020. Now a simple, fuss-free version joins the line up. At LVMH Watch Week 2022 the brand has taken the covers off the Big Bang Integral Time Only, which has an integrated bracelet naturally, but also is the most compact men’s Big Bang to date at 40 mm wide. And in typical Hublot style, the new Time Only is available in a trio of materials, none of which is steel but instead titanium, ceramic, or yellow gold. Initial thoughts It’s great to see Hublot adapt its products to accommodate demand for small(er) watches, especially since the Big Bang has always been, well, big. The trimmer size of the Time Only brings it closer to the dimensions of the traditional luxury-sports watches, which are essentially elaborate bracelets that tell time. Despite its uncharacteristically smaller proportions, the new Time Only is still very much a Hublot. It manages to capture the Hublot style in both design and materials, while avoiding some of the cliches of the integrated-sports watch category, namely a patterned dial or a case and bracelet in steel. The most obvious difference between the Time Only and the typical integrated-bracelet sport watch is the dial. Doing away with the dial altogether and exposing the movement underneath leaves it ...

Business News: Kering Sells Ulysse Nardin and Girard-Perregaux to Management SJX Watches
Girard-Perregaux Jan 24, 2022

Business News: Kering Sells Ulysse Nardin and Girard-Perregaux to Management

After several years of trying to grow its sub-scale watch division, Kering has sold both of its watch brands in a management buyout led by chief executive Patrick Pruniaux. A former Apple executive who started his watch career at TAG Heuer, Mr Pruniaux first took charge of Ulysse Nardin in 2017 before also taking the top job at Girard-Perregaux a year later. He proceeded to merge both brands into a single factory in La Chaux-de-Fonds, a move that was subsequently followed by layoffs the next year. The slimmed-down brands will have the flexibility to do more, while also facing the challenge of being relatively small players facing off against stronger brands. The French luxury group never managed to replicate the earlier success of its watch brands, both of which were run by iconoclastic entrepreneurs – Rolf Schnyder at Ulysse Nardin and Luigi “Gino” Macaluso at Girard-Perregaux. Both their deaths led to their heirs selling the respective companies to Kering, the Macaluso family in 2011 and the Schnyder family in 2014. Patrick Pruniaux With brands like Gucci and Saint Laurent in its stable, Kering had 2020 revenues of over €13 billion, leaving its two-brand watch division diminutive in comparison. The group never found the right formula for its watch division, resulting in the gradual erosion of sales. At the time of their respective acquisitions, Girard-Perregaux has annual sales of about CHF180 million and Ulysse Nardin about €190 million according to recent es...