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Fratello On Air: Predicting The Fortunes Of Four Brands In Five Years Fratello
Oct 14, 2025

Fratello On Air: Predicting The Fortunes Of Four Brands In Five Years

Welcome to another episode of Fratello On Air. This week, we try our hand at predicting the fortunes of four key watch brands. These makers all have great pieces in their lineups, yet we wonder if they have more in store to become absolute powerhouses. Or perhaps some of these companies will go in the […] Visit Fratello On Air: Predicting The Fortunes Of Four Brands In Five Years to read the full article.

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Longines’ Ultra-Chron Classic is a Double-Certified, High-Beat Chronometer SJX Watches
Jaeger-LeCoultre Geophysic E168 or IWC Oct 13, 2025

Longines’ Ultra-Chron Classic is a Double-Certified, High-Beat Chronometer

Longines continues to mine its archive to good effect with the Ultra-Chron Classic, a faithful reissue of the brand’s pioneering high-frequency wristwatch first launched in 1967. The Ultra-Chron Classic is more than just a remake of a vintage watch. While it has a clean, period-correct vintage aesthetic, the mechanics are entirely modern, namely a high-beat, 5 Hz automatic movement that is both COSC chronometer and TIMELAB certified. Initial thoughts Longines does well at bringing back beloved designs from the past, but built to modern standards. The Ultra-Chron Classic is the latest in a long line of historical reissues that began nearly two decades ago with the bestselling Legend Diver. The Ultra-Chron Classic is impressively faithful to the original in style, but because of that, not especially exciting in terms of design, retaining the all-business look that was common among high-performance gentlemen’s wristwatches of the era; the same criticism could be leveled at the Jaeger-LeCoultre Geophysic E168 or IWC Ingenieur ref. 666. In other words, the dial, hands, and indices are mostly true to the source material, but this pared-back look may have a harder time standing out in today’s market than it once did. Dressy? Classic? Or plain? Looks aside, the Ultra-Chron Classic is modern Longines at its best: a solid build, a brand-exclusive movement, proper sizing, and sensible pricing. The movement in particular stands out for being notable high-spec with its 36,000 bea...

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