Two Broke Watch Snobs
The 5 Best Microbrand Watches of 2026 So Far
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Two Broke Watch Snobs
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Hodinkee
Yoni Ben-Yehuda is a longtime pillar of the New York City watch collector scene, an original member of the Red Bar crew, and someone who earned his credibility the old-fashioned way: through genuine passion and years spent learning about and actively supporting watch enthusiasm. That foundation matters because it explains the trust he's built since, and quietly, almost invisibly, he has become the hand behind some of the most high-profile watch collections in the world. You've seen those wrists on Instagram and red carpets, and now we're thrilled to feature the collection of the man behind the scenes. Today, as Head of Watches at Material Good — one of the most respected watch destinations in America — Yoni oversees sales across nine locations and a deep partnership with Audemars Piguet. But the role only makes sense when you understand where it comes from. His watch story starts in his teens with a gift from his mother that would foreshadow an impressive collection that is expressive, fun, and very specific. As Yoni himself puts it, "watches are these forever objects in a disposable world," and you can see the progression of his life, his passions, and his depth in the space represented by his watches. In the above video, Yoni and Ben highlight several special watches from Yoni's collection. Here is the list in chronological order of appearance. Alfred Hammel steel watch Audemars Piguet RA Ultra-Thin Self-Winding Tourbillon ref 25656 (on matching bracelet with...
Teddy Baldassarre
Our most controversial military conflict gave rise to wristwatches that stood the text of time.More
Time+Tide
Gérald Charles is the final creative chapter of Gérald Genta himself. CEO Federico Ziviani shares how he is keeping this legacy alive.
Two Broke Watch Snobs
The new G-SHOCK Black and Electro Green Collection lands five affordable models in a matte black, military-inspired finish.
Two Broke Watch Snobs
Find the 6 most controversial watch models in our archive, from the Panerai PAM00777 to the Seiko 5KX. See why collectors clash over value, size, and originality.
Monochrome
A category defined during the 1970s by a handful of models that all became proper icons of the industry – AP Royal Oak, PP Nautilus, VC 222, IWC Ingenieur, GP Laureato, to name a few – the luxury sports watch or integrated bracelet trend made a strong comeback about 10 years ago. Not only did […]
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Time+Tide
Farer just unveiled its new Pilot Collection Series II, combining classic aesthetics with modern pilot's watch details
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Worn & Wound
Welcome to the first installment of a new monthly column called Spotted. Here, I’ll break down the latest themes I’m seeing in the horological landscape. While trends are inherently fleeting, the observations we’ll look at in this series may stay or go away – only time will tell if these are fads or in fact historical markers of this era of watchmaking. In addition to spying and identifying the overarching patterns taking shape in watch design, I’ll help us bring them down to earth in our own collections and on our wrists. For our inaugural edition of Spotted, it feels important to distill some key observations from Watches and Wonders. Here, we have one of the largest sample sizes of new releases all hitting the market at once, and there are a few themes that struck me across the whopping 66 brands who participated in this year’s event. The first concept I want to look at isn’t super straightforward to articulate, so stick with me here – I’m going to start by succinctly naming it “complex superlatives.” Complexity in watchmaking can take many forms from actual horological complications that allow watches to perform functions beyond basic timekeeping to more subtle complexities like intricate finishings, record breaking feats, or material innovations. The examples that stuck out of this somewhat amorphous idea come from Jaeger-LeCoultre and its Gyrotourbillon Stratosphere Triple-Axis Tourbillon in contrast with Ulysse Nardin’s new Super Freak. Jae...
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Worn & Wound
The 2026 Windup Watch Fair San Francisco is just days away, and we’re fairly certain there’s never been a Windup with as much going on as this one. Alongside everything you’d expect—like amazing lead sponsors including Bremont, Brew, Christopher Ward, Frederique Constant, and Oris—this fair also features 80+ brands from around the world and a slew of extracurricular activities across all three days. Here’s a quick guide to everything happening in and around the big weekend in The Bay Area, starting with a reminder of the where and when. Windup Watch Fair San Francisco Friday, May 1 – Sunday, May 3, 2026 Gateway Pavilion at Fort Mason Center for Arts & Culture San Francisco, CA Free and open to everyone No registration necessary EDC Expo, Giveaways, and More We’re excited for the return of the EDC Expo, presented by GiantMouse. Longtime supporters of Windup, the team at GiantMouse is elevating the gear and accessories section in a meaningful way with their ACE Riv in titanium, brass, green canvas Micarta, and more. Nearly a dozen everyday carry and accessory brands will greet you at the front of Gateway Pavilion. For the first time, you’ll also find Kindred Motorworks on-site, showcasing their meticulously restored EV Broncos—and yes, you can sign up to test-drive one through some of San Francisco’s most iconic streets. Our friends at Fitwell will be joined by their mustachioed mate Andy from Andy’s Watches on Instagram and TikTok at their EDC Expo b...
Teddy Baldassarre Videos
Today we sit down with Robin Wilson, frontman for the multi-platinum rock group known as Gin Blossoms. We explore highlights of his collection ranging from G-SHOCK, TAG Heuer, Hamilton, and more pieces with stories from his life and career on stage.
Two Broke Watch Snobs
Build a great watch collection without overspending. See our hands-on reviewed affordable watch picks for daily wear, character, and lasting value.
Monochrome
We’ve said in the past, and I’m not shy of repeating myself; ultra-thin watchmaking should be considered a proper complication. More than just about numbers printed on a specification sheet, more than just making a case thinner than the norm, ultra-thin watchmaking is a true expertise, a field of movement making that requires ingenuity, innovation […]
Teddy Baldassarre
Stone dials, Pop Art pedigree, guilloché motifs, and a pair of Japanese waterfalls highlight this year's list.More
Teddy Baldassarre
The best and brightest of this year's show, as chosen by our editorial team. More
Worn & Wound
Playing on nostalgia is nothing new for watch brands, but I’ve mostly been immune to it. Usually it’s for a period of time I wasn’t alive for, or a war I didn’t fight in, or an old car I simply don’t care about. But I’ve come to accept that I’m at an age where nostalgia for me is actually real history for many. My lived experience of hanging up phones, buying CDs that came in cardboard long boxes, and killing time in malls doing nothing at all might seem as foreign to someone 20 years younger than me as getting all misty about the Pan-Am logo does for my friends and colleagues at the heart of Gen-X. It was inevitable that a luxury watch brand would reach back into my childhood and pull something out like the Reebok Pump. The fact that it’s H. Moser is not particularly surprising given the brand’s recent history of challenging somewhat stodgy conventions of what it means to be a “luxury” brand in the first place. But it does make me feel a little old to know that something I have such a clear memory of from my youth is fodder for the watch nostalgia marketing machine. For those who have forgotten or are simply too young to remember, the Pump was a line of basketball shoes introduced by Reebok in the early 90s with a particularly enticing gimmick, at least to impressionable children who waited all week to watch NBA Inside Stuff every Saturday morning: the shoe’s tongue was topped with a rubber basketball “pump.” Pushing it inflated an air pock...
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Hodinkee
Tim is joined by Andy Hoffman and Jamie Weiss to chat about Ulysse Nardin, Laurent Ferrier, Zenith, Sinn, and more.
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