SJX Watches
J.N. Shapiro Debuts Entry-Level Infinity Series Pure
J.N. Shapiro’s Infinity Series Pure is a new entry point into the American brand. This follows the top-of-the-line Resurgence, the most American-made mechanical wristwatch built since Hamilton shut down in the 1960s. This new model focuses purely on the dial and hands, which are excellent, while trusting Swiss suppliers with ancillary details like the case and caliber. The result is a much more accessible, though less impressive, watch than J.N. Shapiro’s usual fare. Initial Thoughts When the original Infinity line was discontinued in 2023, it left the brand without an entry-level watch, and the company put all of its efforts behind the ambitious Resurgence project. Now that things have settled down, the team once again has the bandwidth to support a second model. The Infinity Series Pure uses an off-the-shelf La Joux-Perret (LJP) movement. While a good, slim movement with an extended power reserve, the LJP F200/7380 isn’t particularly premium, and a downgrade from the UWD cal. 33.1 used in previous infinity models. For example, Ralph Lauren uses the LJP movement in its Vintage 67 line priced at around US$3,000. The case is also outsourced, likely to a Swiss manufacturer, through the Alternative Horological Alliance (AHA), a consortium of independent brands that J.N. Shapiro helped found. This focuses all of Shapiro’s attention on the dial and hands, though both are significantly less complex than on the Resurgence. At US$26,000 the Infinity Series Pure is about a ...
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