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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options Worn & Wound
Swatch Jan 9, 2025

Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options

It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category except lunar new year novelties. It’s safe to say that if this type of thing is your primary interest in watch enthusiasm, we are in the midst of what is surely your Super Bowl. While a lot of the new lunar new year releases are extravagant, high end demonstrations of a brand’s craft, there are, thankfully, examples of watches in this vein that are far more approachable. That brings us to the Year of the Snake collection from Swatch, a pair of impressionistic snake themed designs for those who are looking to celebrate the new year on a budget.  First up is the Golden Red Bamboo reference, a ultra slim 38mm quartz powered watch with a glimmering gold dial. The dial’s motif appears to be a somewhat abstract idea of a snake rather than a zoologically correct representation of a serpent, and I think it’s better off because of it. The orange accents on the hands and dial make for a nice contrast with the gold, which is extended to the case, crafted from stainless steel and given a PVD gold coating. The strap is described as “leather and textile” and has matching orange embroidery and gold accents.  If something a little bigger is more your speed, Swatch has you covered with the Blue and Gold Lithe Dancer reference, part of th...

Swatch Introduces the Big Bold Jelly Neon SJX Watches
Swatch Jun 15, 2020

Swatch Introduces the Big Bold Jelly Neon

Only just introduced earlier in the year, the Big Bold Jelly is a modern, majorly-upsized take on the Jelly Fish (ref. GZ010) of 1983 that had visible innards, just like the eponymous marine species. Now the jellyfish gets a dose of colour with the Big Bold Jelly Neon. Essentially the same watch as the clear Big Bold Jelly, it is dressed up in bright, neon colours – orange, yellow, green or blue – for a more edgy and lively look. Initial thoughts Swatch watches are popular for their eccentric, recognisable designs – and were wildly popular 30 years ago in their heyday – and the Big Bold Jelly Neon is no different. The watch is indeed big and bold. The translucent plastic case is 47 mm – matched with a translucent strap – and reveals the gears of the quartz movement on the clear dial. And it has the crown at two o’clock, which is pretty unconventional. The particular combination of whimsical quirks rarely exists in other watches, which makes the Big Bold case immediately distinct from afar. The Big Bold Jelly Neon is also the boldest and most vibrant variant of the model to date, thanks to the punctuating accents of colour on the face, which even extend to the lugs and the buckle. They are welcome additions to the “jellyfish” aesthetic, making the watch even more striking than the previous Big Bold Jelly and encapsulate the essence of Swatch – fun, cheerful and eye catching. And the colours also make the watch a good choice for the trendy who are into...