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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

WATCHES & WONDERS: TAG Heuer follow up LVMH Watch Week with a whole lot more Time+Tide
TAG Heuer follow up LVMH Watch Mar 30, 2022

WATCHES & WONDERS: TAG Heuer follow up LVMH Watch Week with a whole lot more

Editor’s Note: Watches & Wonders is the biggest watch fair of the year and, with nearly 40 brands presenting, there is a ton of ground to cover. So for your convenience, we’re offering a quick overview of each brand’s new novelties – touching on each new reference or collection and their headlining points. Stay tuned … ContinuedThe post WATCHES & WONDERS: TAG Heuer follow up LVMH Watch Week with a whole lot more appeared first on Time+Tide Watches.

Citizen Remakes Lost-at-Sea Diver’s Watch SJX Watches
Citizen Remakes Lost-at-Sea Diver’s Watch Mar 22, 2022

Citizen Remakes Lost-at-Sea Diver’s Watch

One of Citizen’s earlier dive watches, the Challenge Diver of 1977 is rated to 150 m – but it evidently can withstand more than pressure under water. In 1983, a long-submerged example was discovered at Long Reef Beach in Sydney, Australia. And despite being encrusted with barnacles, it was in working condition according to Citizen. Now Citizen revisits the Challenge Diver – and memorialises the barnacle-covered watch – with the Promaster Mechanical Diver 200m “Fujitsubo”. The new watch retains the retro design and dimensions but has been thoroughly upgraded with modern materials and mechanics, including a titanium case and movement resistant to magnetic fields of up to 16,000 A/m (or about 200 Gauss). Initial thoughts While the new launch is headlined by an interesting story, the watch itself is appealing, especially for its slim proportions and affordability. At 41 mm wide and 12.3 mm tall, the Fujitsubo is one of the thinnest dive watches in this price segment. In fact, it’s even thinner than the vintage original. And it’s also slimmer than its most obvious rival, the Seiko 1965 Diver’s Modern Re-Interpretations “62MAS”, which is about 1 mm taller. And it will also be lightweight. As is convention for most of Citizen’s mid-range dive watches, the case is Super Titanium, the brand’s proprietary alloy that has undergone surface hardening, leaving it five times more scratch resistant than steel. Visually, the Fujitsubo is simple and almost gene...

WHO TO FOLLOW: The horologically centered art of @dianaevansillustration Time+Tide
Feb 18, 2022

WHO TO FOLLOW: The horologically centered art of @dianaevansillustration

Imagine flipping a switch and entering a cartoon world where you were the main character. Any limitations that you would normally place on yourself would disappear. One day you’d go skydiving while the next, you’d kayak the Nile. However, even in this fantasy world, your passions would still shine through (I would make sure my … ContinuedThe post WHO TO FOLLOW: The horologically centered art of @dianaevansillustration appeared first on Time+Tide Watches.