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Top 21 Best Watch Brands Of All Time Teddy Baldassarre
Nov 14, 2025

Top 21 Best Watch Brands Of All Time

Watchmaking is a centuries-old craft, and as such, there are brands operating today with no shortage of heritage, not only stewarding the industry as a whole, but also fostering its continued cultural relevancy. Modern relevancy is vital to a crop of young brands looking to make their own mark on history. The complexity of the industry, and the purpose that watchmakers serve in a modern society, may have shifted, but their importance, and indeed their existence, says something deep about the value that humanity places on these things. Today, we find a vast landscape of watch brands and watchmakers operating, providing the most diverse range of watch offerings available to the public than any other time in history. This also begs the question: which are the best? Settling on the best watch brands operating today is no small task, and of course involves a heavy measure of subjectivity. That said, we can bring some structure to the table in an attempt to qualify the very best by an assortment of metrics, from industry leaders, to gateway brands, and even some wild cards that have the potential to shake things up. But what makes a watch brand great? Is it a consistent history of growth and innovation? Annual sales volume? Number of horological contributions made over time? Wholly verticalized manufacturing? Or is it something a little more amorphous, like public sentiment and goodwill, or risks being taken that net a positive influence on the industry as a whole? As with most ...

Fratello Dress Watch Season: Semifinal 2 - Patek Philippe Calatrava 6196P Vs. Breguet Classique Souscription 2025 Fratello
Patek Philippe Calatrava 6196P Vs Breguet Nov 14, 2025

Fratello Dress Watch Season: Semifinal 2 - Patek Philippe Calatrava 6196P Vs. Breguet Classique Souscription 2025

Welcome to the second semifinal in the Fratello Dress Watch Season contest, our bid to find the best dress watch of 2025. In today’s matchup, the Patek Philippe Calatrava 6196P takes on the Breguet Classique Souscription 2025. As we near the final, we see some of this year’s heavyweights going head-to-head. Both this Patek and […] Visit Fratello Dress Watch Season: Semifinal 2 - Patek Philippe Calatrava 6196P Vs. Breguet Classique Souscription 2025 to read the full article.

Fratello Talks: With Claude Greisler Of Armin Strom Fratello
Armin Strom Nov 13, 2025

Fratello Talks: With Claude Greisler Of Armin Strom

On this week’s episode of Fratello Talks, Nacho and RJ sit down with Claude Greisler, co-founder and master watchmaker at Armin Strom. Together, they explore Claude’s journey from a young apprentice to leading one of Switzerland’s most technically inventive independent brands. The trio discusses how Armin Strom evolved from a workshop known for skeletonization to […] Visit Fratello Talks: With Claude Greisler Of Armin Strom to read the full article.

Hands-on - The Lebois & Co. Heritage Chronograph Atelier “Coquille d’œuf” with a Grand Feu Enamel Dial Monochrome
Nov 11, 2025

Hands-on - The Lebois & Co. Heritage Chronograph Atelier “Coquille d’œuf” with a Grand Feu Enamel Dial

Lebois & Co. was founded in 1934, and since its revival a decade ago, the independent has been steadily building a catalogue that treats vintage codes with the utmost care. The turning point was the Heritage Chronograph, a compact, community-shaped bi-compax that gave the brand a clear design language: classical proportions, crisp typography, and useful […]

Worn & Wound and Hamilton are Hosting a Giveaway Party at Their Call of Duty Black Ops 7 NYC Pop-Up Worn & Wound
Hamilton are Hosting Nov 10, 2025

Worn & Wound and Hamilton are Hosting a Giveaway Party at Their Call of Duty Black Ops 7 NYC Pop-Up

Join Worn & Wound and Hamilton on Tuesday, November 18th for a Giveaway Party to commemorate their newest collaboration timepiece with Call of Duty Black Ops 7 by RSVPing via this link!  This event will be held at a fully decked-out Hamilton x Call of Duty Pop-Up experience in NYC. A limited run of the Special Edition Khaki Field Autos will be on full display, along with other Hamilton watches that have been featured on the big screen. Make sure you’re ready to put your gaming skills to the test and try out the new Call of Duty Black Ops 7 in the Hamilton Gaming Lounge! Get inspired by a one-of-a-kind environmental installation by “perpetual artist” Michael Murphy featuring 61 anamorphic light boxes that you’ll need to see to believe. Bring your lume lights for a special in-person scavenger hunt mission. Plus, to make the evening even more exciting, the Worn & Wound team has curated multiple EDC items to complement this Special Edition Khaki Field from brands like OEG EDC, Able Carry, Maratac, Spring Made and Big Idea Design. We’ll be breaking down each of the items in the kit and-even better-giving each of them away to multiple attendees in a fun, raffle-style evening you won’t want to miss! Tuesday, November 18, 2025 6:30PM – 8:30PM EST Hamilton Pop-Up on Broadway New York, New York Address details will be sent once your RSVP is confirmed. An RSVP is required to attend the event, please complete the form once for each person in your party. RSVP via thi...

Review: Looking Forward (and Back) with the Vario Futurist Worn & Wound
Nov 10, 2025

Review: Looking Forward (and Back) with the Vario Futurist

Time travel doesn’t exist. I mean, maybe they did crack that code deep in an underground bunker on the east end of Long Island between the 1950s and 1980s during what’s known as the Montauk Project. Our civilian watch enthusiast selves will never know the truth. Admittedly, I’ve been rewatching The X-Files a little bit too much lately and recently camped out in the Camp Hero parking lot to do some fishing. Fortunately (I have ZERO desire to mess with that) the closest we can get to time travel is courtesy of watch brands like Vario. They’re making some seriously cool, vintage-inspired pieces that hit on nostalgic elements of classic watches while providing all the convenience of modern construction, movements, and water resistance. Really, you’re getting the best of both worlds – vintage looks paired with modern construction. Today, we’re looking at the Futurist. A new watch from the Singapore-based brand that features a 39mm case, old-school faceted crystal, and a unique crown position that really got me thinking about why the default position is somewhere around 3 o’clock. Let’s take a closer look at this green-dialed stunner.  Case The first thing I noticed about the Futurist is the lack of traditional crown placement. No, there’s no crown at 3 or even 4 o’clock. It’s positioned at the top of the case, nestled between the lugs at 12 o’clock. The wide, flat crown has textured edges that make it easy to manipulate. Simply pull it out, set the ti...

First Look - Dive Across Time Zones with the New MING 37.11 Odyssey Monochrome
Ming 37.11 Odyssey Founded Nov 10, 2025

First Look - Dive Across Time Zones with the New MING 37.11 Odyssey

Founded by Ming Thein in 2017 and based in Kuala Lumpur, MING is a design-led indie brand with a distinctive and recognisable aesthetic built on contemporary design, where minimalism, luminescence, layering and colour are key players. MING’s first dive watch surfaced in 2019 with the 18.01 Abyss Concept prototype, leading to the regular production model […]

The French Connection: Trilobe’s Parisian Workshop SJX Watches
Breguet Lépine Nov 6, 2025

The French Connection: Trilobe’s Parisian Workshop

Gautier Massonneau didn’t set out to become a watchmaker; he just wanted a nice watch. Nearly a decade later, the thirty-something Frenchman finds himself on the verge of re-establishing industrial watchmaking in the French capital with Trilobe. His partner in this evolution, Volcy Bloch, has helped steer Trilobe from design-led start-up to a vertically integrated enterprise capable of producing its own movements and, increasingly, of charting its own future. Having surrounded himself with an experienced team of watchmakers and engineers in the city’s upscale 9ᵗʰ arrondissement, Mr Massonneau has built something quietly radical: a young brand that began as an idea sketched in a Paris apartment that is now in transition to becoming a full-fledged manufacture. Initial thoughts It’s difficult to discuss the rebirth of French watchmaking without acknowledging the turbulence of the past half-century. France was once a powerhouse of horological innovation, home to Breguet, Lépine, and the great marine chronometer makers of the 18th and 19th centuries, but the industrial base began to erode after the Industrial Revolution and never truly recovered. By the late-twentieth century, the last national movement manufacturers had either collapsed or been acquired, their ambitions thwarted by globalisation and Switzerland’s ascendance. Lip, for example, was an early pioneer in electronic timekeeping, but the company’s head start wasn’t enough to insulate them from the rap...

Fratello Dress Watch Season: Round 1, Match 3 - Daniel Roth Extra Plat Souscription Vs. Patek Philippe Calatrava 6196P Fratello
Patek Philippe Calatrava 6196P Nov 4, 2025

Fratello Dress Watch Season: Round 1, Match 3 - Daniel Roth Extra Plat Souscription Vs. Patek Philippe Calatrava 6196P

This is the third match in the Fratello Dress Watch Season contest, our effort to identify the best new dress watch of 2025. The series continues with a beautiful and classical duo. Match three in round one sees RJ defending the Daniel Roth Extra Plat Souscription in yellow gold and Mike making his case for […] Visit Fratello Dress Watch Season: Round 1, Match 3 - Daniel Roth Extra Plat Souscription Vs. Patek Philippe Calatrava 6196P to read the full article.

The Eight Best Italian Watch Brands in 2026 Teddy Baldassarre
Panerai Nov 1, 2025

The Eight Best Italian Watch Brands in 2026

Watchmaking is a trade that draws artisans and enthusiasts from around the globe, though as an industry it has taken root in only a relative handful of nations. Switzerland, of course, is widely recognized as the world leader in the horological arts, but nations including Japan and Germany have also made a name for themselves on the world watchmaking stage. As watch connoisseurship grows in the 21st century, former watchmaking powers like Great Britain, the United States, and France have started increasing their footprint in the industry. Italy, another country historically renowned for its meticulous craftsmanship and bold, stylish design language, has exerted its own small but impactful influence on the world of watches: it’s the birthplace of Panerai, for example, a brand that essentially opened the door for old-school military tool watches to enter the rarefied air of luxury. It’s also the ancestral home of Bulgari, which, despite being more famous for its jewelry, has earned awestruck respect in the watch world for its record-breaking, boundary-pushing ultra-thin complications. Even Italy’s world-famous luxury sports-car marques - Ferrari, Lamborghini, Maserati - have exerted a muse-like influence on watchmakers worldwide, in both design and technology, often through direct partnerships. Watches actually made in Italy, however, are relatively few - Panerai and Bulgari are far too rooted in Switzerland nowadays to be considered for this list - but each co...

The Best Cartier Watches For Ladies Teddy Baldassarre
Cartier Watches Oct 27, 2025

The Best Cartier Watches For Ladies

Cartier is a household name, easily crossing the threshold from watch insider (or luxury-object insider) to fully accepted in the broader cultural zeitgeist as a sort of “things dreams are made of” aspirational fare. If Rolex is the man’s peak piece of horological wanting, then by goodness, Cartier occupies an equal space in the minds of women watch buyers. Here we will go through some of the best Cartier ladies' watches. (Yes, of course there are plenty of women who look to Rolex the same way a man does, and vice versa with men and Cartier. The two brands stand shoulder to shoulder as perhaps the most recognizable names in the game.) To achieve the status of being labeled influential in watchmaking is one thing. Very few reach the rarified air of transcending the category altogether. Considering that watches are one of a very few pieces of physical "jewelry" that a man can wear, it’s remarkable that Cartier has been able to carve out a place of legitimate watch enthusiasm for the woman buyer who has far more choices in the category. Granted, Cartier operates in space beyond just watches, unlike the aforementioned Rolex.  Cartier History Becoming the most recognizable name, along with Rolex, in the watch industry, is a feat that Cartier didn’t accomplish overnight.  The luxury jewelry house was founded back in 1847 in Paris, France, by Louis-François Cartier. However, Cartier's rapid ascension as a watchmaker and jeweler came during the third generation of fam...

The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed Fratello
Rolex Sea-Dweller Vs Doxa’s Sub Oct 27, 2025

The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed

Let’s rewind to the golden age of scuba diving and, some would say, sports-watch design. It is the 1960s, and Doxa and Rolex are co-developing a specialized technology that will allow their ultimate diving watches to endure the rigors of the deep. A consistent issue had been noted after dive watches had spent time at […] Visit The Rolex Sea-Dweller Vs. Doxa’s Sub 300T: A Battle For The Burly Wristed to read the full article.

Synchronize Your Watches! The Casio × Back To The Future CA-500WEBF-1A Fratello
Casio × Back Oct 23, 2025

Synchronize Your Watches! The Casio × Back To The Future CA-500WEBF-1A

Casio has teamed up with one of cinema’s most beloved sci-fi adventures to create the new CA-500WEBF-1A, a digital calculator watch inspired by Back to the Future. This special edition pays tribute to the film’s 40th anniversary in the most appropriate style possible. In the 1985 movie, Marty McFly famously wears a Casio CA-53W. The […] Visit Synchronize Your Watches! The Casio × Back To The Future CA-500WEBF-1A to read the full article.

Breguet Reverses Polarity with the Classique 7225 SJX Watches
Breguet Reverses Polarity Oct 23, 2025

Breguet Reverses Polarity with the Classique 7225

Breguet’s 250th anniversary got off to a good start and the momentum continues with the Classique 7225, another take on one of the brand’s most inventive movements. Guaranteed to run within an impressive one second a day, the Classique 7225 contains the cal. 74SC that boasts a high-frequency balance wheel running at an uncommonly rapid 10 Hz, or 72,000 beats per hour. To achieve that without overwhelming friction, the balance pivot is magnetic, allowing it to “float” as it oscillates. The 10 Hz balance was launched some 15 years ago, but its predecessor, the Classique 7727, did not enjoy particularly attractive aesthetics. The Classique 7225 solves the problem with a striking dial modelled on an important series of tourbillon pocket watches from the early 19th century. To accommodate the dial layout, the cal. 74SC incorporates an additional constant seconds that can be instantaneously reset. Notably, the 7225 is not a limited edition, unlike its compatriot, the Classique 7235 launched at the same time. Initial thoughts The 7225 shows that Breguet’s revival is certainly well underway, stewarded by Gregory Kissling, who has been in the top job for slightly over a year. The 7225 isn’t a major revamp of the 7727, but it is far, far more appealing watch. The magnetic-pivot movement was ingenious at launch, and still is, but the 7727 was under-designed and over-logo’ed. With the 7225, Breguet’s ultra-chronometer finally has visual and tactile appeal. And it keeps...

Introducing: The Breguet Classique 7225 And 7235 Fratello
Breguet Classique 7225 Oct 23, 2025

Introducing: The Breguet Classique 7225 And 7235

We may be rolling toward the end of 2025, but Breguet is intent on releasing more stunners in celebration of its 250th anniversary as a watchmaker. Thus far, we’ve been treated to some lovely pieces within several of the brand’s collections. The reception has been positive, which is consistent with what is likely to occur […] Visit Introducing: The Breguet Classique 7225 And 7235 to read the full article.

The Haim Annum, a New Annual Calendar, is the Brand’s Most Ambitious Watch Yet Worn & Wound
Seiko made GMT caliber replacing Oct 20, 2025

The Haim Annum, a New Annual Calendar, is the Brand’s Most Ambitious Watch Yet

The Chicago based brand Haim celebrates their five year anniversary this year with what is certainly their most ambitious watch to date, the Annum. When brand founder Zakir Miah showed me an early prototype of the watch months ago at a Windup Watch Fair, I was surprised and impressed that he would even think to attempt making a watch with such a niche complication. It resets the brand in some ways, and will likely force people to consider Haim in a different way.  As surprising as an annual calendar from Haim is, if you pull back far enough, there were signs that Miah wanted to move the brand into a slightly higher end and more refined direction going back a few years. The Legacy Automatic, for example, featured a custom decorated movement by an American company, Maryland Watch Works, and the whole watch was a significant step up in terms of finishing and build quality compared to prior efforts. But the real shift came with the Viajero Worldtimer released last year. This watch featured a rather clever modification of a common Seiko-made GMT caliber, replacing the hand for the second time zone with a cities ring akin to what you’d find on a classic world timer. The old-school “globe” dial was meant to recall the most famous worldtimers from the Jet Age, and while the Viajero doesn’t have nearly the watchmaking complexity of those timepieces, it was able to mimic the style of those watches to an impressive degree when you consider the price tag of $799. The Annum ar...

Introducing: The Hermès H08 Chronographe In Naples Yellow Fratello
Hermes Oct 20, 2025

Introducing: The Hermès H08 Chronographe In Naples Yellow

Hermès surprised us a couple of years ago when the French fashion house launched a chronograph among its colorful time-and-date H08 editions. Stealth-launching products is not new for Hermès. The low-key tactic allows clients to discover new pieces for themselves without a deluge of flashy hype campaigns. The gentle marketing ripple in the brand’s horology […] Visit Introducing: The Hermès H08 Chronographe In Naples Yellow to read the full article.

A History and Guide to Bulova Worn & Wound
Bulova Joseph Bulova was just Oct 19, 2025

A History and Guide to Bulova

Joseph Bulova was just twenty-four when he founded a company that would revolutionize American watchmaking. Immigrating to the United States from Bohemia in 1870, he founded the J. Bulova Company in 1875 on New York City’s Maiden Lane, specializing in jewelry and watch and clock repair. The business grew, and by 1911 the Bulova Company began producing table clocks and pocket watches. The next year, Joseph Bulova opened a Biel, Switzerland plant for the mass production of watches. The J. Bulova Company was reincorporated as the Bulova Watch Company in 1923, symbolizing its shift into watch production. Joseph Bulova was just twenty-four when he founded a company that would revolutionize American watchmaking. Immigrating to the United States from Bohemia in 1870, he founded the J. Bulova Company in 1875 on New York City’s Maiden Lane, specializing in jewelry and watch and clock repair. The business grew, and by 1911 the Bulova Company began producing table clocks and pocket watches. The next year, Joseph Bulova opened a Biel, Switzerland plant for the mass production of watches. The J. Bulova Company was reincorporated as the Bulova Watch Company in 1923, symbolizing its shift into watch production. The post A History and Guide to Bulova appeared first on Worn & Wound.

TAG Heuer Formula 1 Review: The Retro Classic Returns Teddy Baldassarre
TAG Heuer Formula 1 Review Oct 18, 2025

TAG Heuer Formula 1 Review: The Retro Classic Returns

The twangs and pangs of nostalgia are a powerful emotional experience, and as we’ve seen across nearly every commercial industry in recent years, they make for an effective marketing strategy. We’ve been subjected to the ploys of the nostalgia scheme for the past decade and some change, and there has been no other watch release this year that has channeled it more intensely than the revival of TAG Heuer’s Formula 1. I would also say that, despite being something people wanted to see happen for years now, the new 2025 reimagining of the brand’s colorful, so-80s-it-almost-hurts line has been one of the most polarizing releases of the year – a mixed bag of people welcoming the collection with open arms, and others who were already exhausted from the hype of the limited edition KITH collaboration that predated it by just a few months. Today, we’ll be running through the controversy and sentimentality of the current TAG Heuer Formula 1 collection, making a pit stop in the '80s to trace the evolution of the line before racing into the quick and dirty of what you need to know about it as it stands.  TAG Heuer Formula 1 Solargraph Context Our story begins with the ultimate crisis point for the watch industry – the quartz crisis. Heuer was becoming a casualty in the advent of quartz movements, and, in spite of its racing history, the brand was struggling to keep up the pace with Japanese brands like Seiko and Citizen that were pumping out cheaply priced quartz watche...