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Geneva Watch Days 2026: the 10 releases worth knowing so far

From a chronograph-free Zenith El Primero to a €390,000 Gerald Genta minute repeater, ten of the watches that actually landed at Geneva Watch Days 2026.

Out of Office: Exploring Japan with Citizen Watch Company Worn & Wound
Citizen Watch Company Aug 13, 2026

Out of Office: Exploring Japan with Citizen Watch Company

By now, you’re probably well aware of the incredibly enriching experience I had with Citizen Watch Company at their manufacturing facilities getting a peek behind the curtain at the genius that is the brand’s proprietary Eco-Drive technology. However, as I teased on a podcast episode, the warmth and transparency of every member of Citizen’s team was not the only thing that made this press trip so unique and special. Flying us quite literally halfway around the world, Citizen created an incredibly generous itinerary that left space for cultural experiences and personal exploration. The trip both kicked off and concluded in Tokyo, and here, there are three activities not to be missed. We were fortunate that Citizen planned the trip during one of the most beautiful and remarkable times of the year in Japan – cherry blossom season. It was essential to have a proper viewing experience of the breathtaking trees before the blooms fell for the season, which is only a short window. This is what makes the cherry blossoms so special – their impermanence and their beauty serve as a reminder to cherish the good moments while they last. With this relationship to time, it’s no wonder the color and delicate texture of the blossoms have long been a muse for Japanese watchmakers. I took in this experience at the Shinjuku Gyoen Garden, which is just a short 30-minute train ride from Tokyo’s city center and mere steps from the platform of the Shinjuku Station. Let me pause here ...

T Teddy Baldassarre Excl
Teddy Baldassarre Excl
Blancpain s most complicated watch Jun 30, 2026

How a $2 Million Dollar Watch Is Made

Filmed in Switzerland, explore the seven-figure masterpiece featuring a Grande Double Sonnerie composed by a rock legend. This is a rare opportunity to experience the extraordinary craftsmanship behind the mechanical marvel with more than 1,000 components and twenty one patents. After eight years of development and limited to just two units per year requiring hundreds of hours of intricate handwork by two specialist watchmakers, discover every detail that goes into making Blancpain's most complicated watch ever.More

D1 Milano and Artist Peter Tarka Collaborate on an “Impossible” Watch Design Worn & Wound
Ming watch brands may have Jun 29, 2026

D1 Milano and Artist Peter Tarka Collaborate on an “Impossible” Watch Design

Thoughts and attitudes toward Kickstarter funded watch projects have shifted pretty dramatically over the years. It used to be incredibly common for microbrands to break on Kickstarter with community funded projects, and indeed some of our favorite brands trace their roots to a Kickstarter campaign. But as the saying goes, one bad apple spoils the bunch, and a very small percentage of opportunists, hype artists, or some combination thereof among the larger group of up and coming watch brands may have helped to contribute to an environment where skepticism about the motives of a brand prevailed over enthusiasm. There are still cool projects on Kickstarter, but it’s no longer the dedicated proving ground it once was, and it has increasingly become a platform for established brands to introduce products that might not fit into their normal catalog or release cycle.  And that’s how we find an unlikely Kickstarter campaign from the Italian brand D1 Milano. They’ve been around since 2013, so they’re hardly new to the watch enthusiast stage, yet find themselves on Kickstarter with a project that is a little outside their usual scope. The Impossible Watch is a collaboration with 3D artist Peter Tarka, and based on a retro-futuristic 3D composition by the artist that is being framed as “technically impossible in its original form.”  I’ll be honest here and say that I’m not sure how “impossible” this idea ever really could have been, as the watch itself is, whe...

Get Ready for Patek Philippe Watch Art Grand Exhibition Milan 2026 SJX Watches
Patek Philippe Watch Art Grand Exhibition Jun 21, 2026

Get Ready for Patek Philippe Watch Art Grand Exhibition Milan 2026

Three years after the Tokyo event, the Patek Philippe Watch Art Grand Exhibition Milan 2026 is now open for registration. Starting on October 2 at CityOval, a newly revamped event hall, the upcoming instalment of the exhibition will include some 500 timepieces. One of the most important markets for Patek Philippe in the latter half of the 20th century, the Milan event marks the return of the Grand Exhibition to Europe, after Munich in 2013 and London in 2015. As with prior exhibitions, the array of timepieces will range from historical watches from the Patek Philippe Museum to the limited edition collection made specially for the Milan show, which will start with basic models and progress to grand complications and Rare Handcrafts. The showcase will also encompass exhibits dedicated to Patek Philippe’s innovations, demonstrations of watchmaking crafts as well as workshops. The Grand Exhibition 2017 in New York. Image – Patek Philippe The Grand Exhibition 2019 in Singapore The exhibition is within CityOval, about 10 minutes’ drive from the city iconic Duomo. Formerly known as Palazzo delle Scintille, the venue was built a century ago as a sports arena but has been transformed into a modern event space with a historic facade. The Grand Exhibition takes places October 2-18, 2026, at CityOval. Entry is free but complimentary tickets are required and available via online registration at Watchart2026.patek.com.  

First Look - Louis Erard’s Integrated Sports Watch, the 2340, now in Mauve and Forest Monochrome
Louis Erard s Integrated Sports Watch May 26, 2026

First Look - Louis Erard’s Integrated Sports Watch, the 2340, now in Mauve and Forest

Last year, Louis Erard entered the integrated sports watch segment with the 2340 collection, a sharply designed and relatively accessible proposition built in titanium and steel, with a nicely executed integrated bracelet. Named after the postal code of Le Noirmont, the brand’s home in the Swiss Jura, the 2340 marked a departure from the regulator […]

Fratello’s Top 5 Alternatives To The IWC Big Pilot’s Watch Fratello
IWC Big Pilot’s Watch Another May 22, 2026

Fratello’s Top 5 Alternatives To The IWC Big Pilot’s Watch

Another Friday, another list. This week, we shift the focus from regatta timers to pilot’s watches. To be more specific, we are looking for five alternatives to the classic IWC Big Pilot’s Watch. Do you remember when IWC’s famous oversized aviation classic was all the rage? In the early 2000s, during the era of big […] Visit Fratello’s Top 5 Alternatives To The IWC Big Pilot’s Watch to read the full article.

Flying Six IWC Pilot’s Watch Le Petit Prince 20th-Anniversary Editions Fratello
IWC Pilot’s Watch Le Petit Apr 20, 2026

Flying Six IWC Pilot’s Watch Le Petit Prince 20th-Anniversary Editions

To mark two decades of collaboration with the estate of Antoine de Saint-Exupéry, IWC introduces five Pilot’s Watch models in the Le Petit Prince collection, available in 5N gold and steel. The collection spans multiple case sizes and complications, ranging from 36mm to 43mm, and includes both time-only and chronograph executions. The sixth novelty in […] Visit Flying Six IWC Pilot’s Watch Le Petit Prince 20th-Anniversary Editions to read the full article.

Introducing A Glow-In-The-Dark Watch: The IWC Big Pilot’s Watch Perpetual Calendar Ceralume Fratello
IWC Big Pilot’s Watch Perpetual Apr 16, 2026

Introducing A Glow-In-The-Dark Watch: The IWC Big Pilot’s Watch Perpetual Calendar Ceralume

You can never have enough lume, right? Well, I certainly enjoy my Chronoswiss Timemaster with its full-lume dial. But what about an even fuller-lume watch? Meet the completely lumed IWC Big Pilot’s Watch Perpetual Calendar Ceralume (IW505801). You might have seen a prototype, but now it’s time for a run of 250 watches in IWC’s […] Visit Introducing A Glow-In-The-Dark Watch: The IWC Big Pilot’s Watch Perpetual Calendar Ceralume to read the full article.

Hazemann & Monnin Wins 2026 Louis Vuitton Watch Prize SJX Watches
Louis Vuitton Watch Prize Today Mar 25, 2026

Hazemann & Monnin Wins 2026 Louis Vuitton Watch Prize

Today in Paris a panel of five judges – including Carole Forestier-Kasapi and Kari Voutilainen – presented Alexandre Hazemann and Victor Monnin with the Louis Vuitton Watch Prize for Independent Creatives. The very same young watchmakers who won the F.P. Journe Young Talent Competition in 2023, the pair clinched the prize for their jump-hour “School Watch”. Launched in 2023 by Jean Arnault, who has spearheaded Louis Vuitton’s fine watchmaking ambitions, the initiative supports promising independent watchmakers while burnishing the maison’s credibility in the watch world. Last year the trophy – and its matching Louis Vuitton trunk – went to Raul Pages for his RP1 Régulateur à Détente. This edition’s victors met at Lycée Edgar Faure, a technical high school in Morteau, France, which is well known for its strong and respected watch and jewellery bent. Their aptly named School Watch developed from the pair’s school watch project. They have since set up shop in Saint-Aubin-Sauges, Switzerland, though both will now have the option of a one-year apprenticeship at Louis Vuitton’s La Fabrique du Temps manufacture in Geneva, in addition to financial support. In December, a Committee culled the 20 semifinalists, which we covered here, down to just five in December and appointed a five-person panel to select the winner. Other finalists included Norifumi Seki, who debuted the ambitious Fading Hours alarm watch, and Bernhard Lederer. Carole Forestier-Kasapi pr...