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Results for Louis Brandt

839 articles · 15 videos found · page 18 of 29

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Louis Brandt

La Chaux-de-Fonds watchmaker who founded the firm that became Omega in 1848.

Ahead Of Its Time: Louis Moinet’s “Compteur de Tierces” From 1816 Is Now Earliest Known Chronograph Revolution
Louis Moinet s “Compteur de Tierces” Apr 7, 2013

Ahead Of Its Time: Louis Moinet’s “Compteur de Tierces” From 1816 Is Now Earliest Known Chronograph

The word “chronograph” is one which, like many technical terms in watchmaking, has drifted in meaning somewhat over the years, along with the development of the complication itself (interestingly the chronograph, despite its relative ubiquity today, was the last of the major classic complications to be developed, which speaks perhaps to the relative indifference of […]

Fast Cars, Street Racing, Las Vegas and the TAG Heuer Monaco Chronograph in Pink Worn & Wound
Louis Vuitton trophy cases Having established Nov 20, 2024

Fast Cars, Street Racing, Las Vegas and the TAG Heuer Monaco Chronograph in Pink

On November 24th, the weekend before Thanksgiving, the Las Vegas strip comes alive with the Formula One World Championship. Street circuits have a different vibe to them than the purpose-built racetracks. Especially in Vegas, the parties and excitement are next level. High rollers are comped with luxury suites, as they watch the drivers navigate the myriads of casinos at high speed on the notoriously traffic jammed streets of the Vegas strip. Enter TAG Heuer, with a pink Monaco chronograph in a DLC-coated titanium case. In my opinion, it is a perfect symbolic watch for Vegas night street racing – delivering the big wrist presence energy.  Last month Formula One and LVMH signed a ten-year partnership deal worth a billion dollars. TAG Heuer, owned by LVMH, is already a sponsor of the Red Bull Racing team and the Monaco GP. With Rolex now no longer a sponsor, TAG Heuer could possibly become the face of Formula One beginning next season. You can already see the presence of LVMH’s core luxury brands at the races, with bottles of Moët on the podium and monogrammed Louis Vuitton trophy cases. Having established that LVMH has beaucoup bucks, let’s move on to discussing the Monaco chronograph. If you remove the pink elements from this Monaco, it is a serious and technical piece. But the pink makes it more fun and commands the spotlight. I may as well be describing the Formula One drivers.  TAG Heuer has a similar watch in their current catalog with blue and yellow accents,...

SJX Podcast: Primetime for Fashion Brands? SJX Watches
Louis Vuitton Monterey Oct 15, 2025

SJX Podcast: Primetime for Fashion Brands?

On episode 14 of the SJX Podcast, Brandon Moore and SJX unpack the new Louis Vuitton Monterey and discuss where fashion brands fit in the contemporary fine watchmaking landscape. Are collectors who ignore these kinds of products intellectually lazy? We also cover the latest from Lange, which just added a stone onyx dial to the Saxonia Thin – is it the perfect watch for your next soiree? Listen on Apple Podcasts, Spotify, and Youtube.  

Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho Worn & Wound
Louis Vuitton Dec 4, 2025

Introducing Temporal Works, a New Brand from the Armoury’s Mark Cho

For those familiar with New York-by-way-of-Hong Kong menswear retailer The Armoury, Mark Cho’s move into watches won’t come as any major shock. His brand has long flirted with watchmakers and collaboration over the years, including with H. Moser & Cie., UNIMATIC, and Paulin. Now, Temporal Works, co-founded with The Armoury’s creative director, Elliot Hammer, is the natural progression for the brand. Their inaugural collection, Series A, reflects the same approach that has defined The Armoury since it opened in 2010 (and why the store has recently been named one of New York Times’ top 50 menswear stores in the country). Taking inspiration from a bygone era of tailoring, The Armoury is all wood-paneled, brick-walled masculinity that celebrates an inherent grace when dressing well.  The Series A has this same throughline, using Cho’s singular vision of his retail store – masculine, elegant, and minimalist. In fact, the connection between Temporal Works and his existing brand is a throughline explicitly made by the founder, who noted, “Our goal was straightforward: create watches as thoughtfully designed and effortlessly wearable as a perfectly tailored navy blazer.” This jumping-off point seems to work in both Hammer and Cho’s favor, as the Series A clearly shows an unwavering vision of a brand identity that feels complementary without being derivative (something other lifestyle-to-watch brands like Louis Vuitton and Montblanc sometimes struggle with). This...

First Look - The New Gérald Genta Geneva Minute Repeater Golden Obsidian Monochrome
Louis Vuitton s elite watchmaking atelier 13h ago

First Look - The New Gérald Genta Geneva Minute Repeater Golden Obsidian

The Gérald Genta brand was officially revived as an independent stand-alone marque by Louis Vuitton’s elite watchmaking atelier, La Fabrique du Temps (LFT), in 2023. With a focus on high-end complications in limited quantities, the spirit of legendary designer Gérald Genta (1931-2011) lives on. For Geneva Watch Days 2026, Gérald Genta releases a second iteration […]

First Look - The New Daniel Roth Extra Plat Rose Gold Gilt Monochrome
Louis Vuitton Daniel Roth has steadily 17h ago

First Look - The New Daniel Roth Extra Plat Rose Gold Gilt

Since its revival in 2023 under the direction of La Fabrique du Temps Louis Vuitton, Daniel Roth has steadily reconstructed the distinctive design language of its founder, and the Extra Plat is perhaps its purest expression. A modern interpretation of Daniel Roth’s early time-only watches, it features the characteristic double-ellipse case and a slim, manually […]

TAG Heuer’s Monaco Gets a La Fabrique du Temps Tune-Up SJX Watches
Louis Vuitton LFT Instead Jun 5, 2026

TAG Heuer’s Monaco Gets a La Fabrique du Temps Tune-Up

The recent management changes at TAG Heuer and the wider LVMH Watch Division have given birth to a surprising collaboration: the Monaco Speed 12, an avant-garde take on TAG Heuer’s iconic square wristwatch that’s powered by the Spin Time movement made by La Fabrique du Temps Louis Vuitton (LFT). Instead of cubes, hours are indicated by a dozen rotating pistons – the concept is a homage to the V12 engine – that seemingly float in a concentric ring around the dial. Inside the titanium case is a self-winding movement that retains the signature recessed frosting of LFT. Initial thoughts TAG Heuer has been having a good run with technically interesting watches – the Monaco Evergraph is a recent example – and the Speed 12 continues the momentum. Admittedly, the Spin Time movement is not in-house, but it is surprisingly coherent despite the drastically different characters of TAG Heuer and Louis Vuitton. The Spin Time complication translates well into TAG Heuer’s automotive-inspired style, both in terms of concept and execution. Also in its favour is the restyled Monaco case that TAG Heuer has employed in other recent launches. Thought still a little chunky, it is sleeker and more ergonomic than earlier iterations of the design. The price tag of US$87,000 is similar to that of the Louis Vuitton Spin Time Air, which unfortunately makes this just a little expensive. Given the case material and TAG Heuer’s traditional price focus, a price that’s 15-20% lower would ...

TAG Heuer Goes Full Throttle With The Monaco Speed 12 Fratello
Louis Vuitton Grand Prix de Monaco Jun 5, 2026

TAG Heuer Goes Full Throttle With The Monaco Speed 12

TAG Heuer is staying true to its motorsport heritage while pushing its horological boundaries with the introduction of the Monaco Speed 12 at the Formula 1 Louis Vuitton Grand Prix de Monaco 2026. This limited edition of 50 pieces brings racetrack adrenaline to the wrist. It features 12 rotating pistons that indicate the hours, driven […] Visit TAG Heuer Goes Full Throttle With The Monaco Speed 12 to read the full article.

Remembering Jean-Marie Schaller, One Of Watchmaking’s Brightest Characters Fratello
Louis Moinet May 19, 2026

Remembering Jean-Marie Schaller, One Of Watchmaking’s Brightest Characters

We were deeply saddened to hear of the passing of Jean-Marie Schaller, the owner and creative force behind Louis Moinet. Jean-Marie passed away peacefully on May 16th at the age of 66. I wanted to share a few personal words about Jean-Marie because he was someone I came to know not only through watches but […] Visit Remembering Jean-Marie Schaller, One Of Watchmaking’s Brightest Characters to read the full article.

Daniel Roth’s Latest is Extra Plat-inum SJX Watches
Louis Vuitton s La Fabrique du May 7, 2026

Daniel Roth’s Latest is Extra Plat-inum

Daniel Roth’s latest addition to its time-only portfolio is the Extra Plat Platinum. A familiar face in a new colourway, the Extra Plat offers the Tourbillon Platinum‘s stealthy look in a more accessible two-hand format. Powered by the DR002 in-house calibre developed by Louis Vuitton’s La Fabrique du Temps (LFT), this regular production model brings a decidedly subtle look to the brand’s simple dress watch. Initial thoughts It’s been interesting to observe Louis Vuitton’s confident foray into haute horlogerie through the revival of Daniel Roth. Despite the corporate structure, astute collectors continue to speak of Daniel Roth in the same breath as other leading independent watchmakers. To the independent-collecting cognoscenti, the platinum Extra Plat should prove a compelling option – rooted in the early history of the independent watchmaking movement but built to meet contemporary expectations. Following Daniel Roth’s launch of the Tourbillon Souscription, the time-only, manually wound Extra Plat — “extra flat” for non-French speakers — debuted in an 18k yellow gold souscription edition followed closely by regular production models in rose gold, with and without skeletonisation. The new platinum Extra Plat rounds out the set. Combined with the matching dial with contrasting finishes, it creates a rather stealthy profile for this otherwise opulently finished dress watch. Extra Plat-inum The platinum double-ellipse case shares the wrist-friendly d...

News - Tad Kozh, an Award for New Talents Mixed with Artistic Crafts Limited Editions Monochrome
Louis Vuitton Watch Prize Mar 4, 2026

News - Tad Kozh, an Award for New Talents Mixed with Artistic Crafts Limited Editions

It seems that promoting traditional watchmaking, its crafts and techniques, to protect watchmaking know-how and the women and men behind it, as well as supporting the emergence of new talents, has become quite a recurring theme these days. Don’t get us wrong, we most certainly encourage initiatives such as the Louis Vuitton Watch Prize for […]