Two Broke Watch Snobs
Longines Just Brought Back the Dive Watch That Started Its Vintage Revival
Longines revives the Longines Legend Diver 59 at 42mm. Here's what the reissue gets right and what questions it raises.
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Two Broke Watch Snobs
Worn & Wound
A New Kind of Bond Watch: Introducing the Seamaster Diver 300M Chronograph 007 First Light
As I write this article in late May 2026, Bond fans want nothing more than news on the next film in the James Bond franchise. We know it’s going to be directed by Denis Villeneuve, but little else has been announced or decided upon. Namely, we don’t know who is going to play 007 as Daniel Craig has apparently given up his license to kill. So on the spectrum of “new Bond stuff” that fans might be interested in, I’m not sure how many waves the release of a 44mm Omega Chronograph with ties to a new Bond videogame is really going to make, but here we are. The Seamaster Diver 300M Chronograph 007 First Light is being pitched as a real life version of the watch the James Bond character uses in the upcoming First Light videogame, which is to be released across multiple platforms next week. First Light is a reimagining of the James Bond origin story, and follows a young Bond through the early days of his career with MI6. The watch in the game is, according to Omega, a tool that appears across several missions, and, in the game, is capable of disturbing electronic equipment and emitting a laser from its strap. Alas, the real thing doesn’t have complications nearly this unique. It’s modeled visually off of the watch that appears in the game, which incorporates subdials that the player accesses to, I guess, fire lasers from the strap, or something of that nature. So naturally a chronograph was the opportune choice for a watch tie in, and this represents the first ti...
SJX Watches
Jaeger-LeCoultre Brings Baguettes to the Reverso ‘Or Deco Cocktail’
Watch-spotting accounts on Instagram were rewarded during the Met Gala broadcast with a sneak peak at two new Jaeger-LeCoultre (JLC) Reverso models worn by actors Finn Wolfhard and Tyriq Withers. Unveiled officially today, the Reverso Tribute Monoface Small Seconds Or Deco Cocktail brings tasteful gemsetting to the Reverso. Initial thoughts Watch spotting has emerged as a major part of social media culture — a fact that has not escaped brands’ attention. Omega was early to the game, teasing the white-dialled Speedmaster on the wrist of Daniel Craig months before launch, and the brand equipped Delroy Lindo with the new Constellation Observatory at the Academy Awards two weeks before its official unveiling. Finn Wolfhard and Tyriq Withers attend the 2026 Met Gala. Photos by Mike Coppola/Getty Images Now its JLC’s turn — today the brand is launching three gem-set Reversos first seen during the Met Gala earlier this month. Available in 18k white or pink gold, the new editions are elegant on the wrist thanks to their relatively compact footprint — just 45.6 mm tall — and supple gold Milanese bracelets. Each watch is distinguished by bands of baguette-cut stones above and below the dial — replacing the typical Art Deco-style horizontal grooves — but only on the front. Flip the watch over, and it looks like any other Reverso with a solid case back. A cynic might view this as a ploy to keep costs down — to some extent that’s true — but alternatively it gives ...
Monochrome
First Look – The New Serica Ref. 7505 Field Chronometer, 35mm of Genuine Ruggedness
There’s a tendency, somewhat natural and hard to counteract, to think that a watch needs to be large and heavy to be robust. This, however, is a rather contemporary perception, as vintage watches, even the most rugged of them all, were often sized under 36mm – think, for instance, about the members of the Dirty […]
Worn & Wound
Serica Introduces the new Ref. 7505
One of my favorite things is when a brand releases a watch that feels like the watch they always should have made. I’m sure we can all point to examples of this – that feeling that a new watch really belongs in the brand’s catalog, and we’re kind of surprised it never existed in the first place. That’s sort of how I think about the latest release from Serica, the Ref. 7505 Field Chronometer. Doesn’t it seem like Serica always had a 35mm field watch in their collection? More than any other watch the brand has released to date, this feels like a distillation of what the brand is really about. You’ll recall that they launched with a collection of military inspired field watches all the way back in 2019, which at the time felt like they were already going a little against the grain at just under 38mm in diameter. In the years since, they’ve iterated on this general idea, with an ongoing series of sporty selections rooted in a kind of imagined vintage world, never borrowing too much from any one classic reference, but pulling from a variety of sources to create something that is uniquely their own. Part of that has always meant keeping the watches fairly compact. Looking over the press materials for this watch and thinking about the direction the brand has gone in, I wonder if, if circumstances had been different, they may have started here, with a 35mm field watch, to begin with. This is unquestionably the right time to introduce a watch like this, at a mom...
Video
A Tour Of USA's Watchmaking Capital + Hamilton In Lancaster & The Actual Murph Movie Watch & More
How American is Hamilton? While the watch world rants and raves over premature reactions and cookie cutter content centered on the same new releases at Watches and Wonders, I decided to post something refreshingly dif...
Fratello
The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch
Time flies, doesn’t it? I first had a chance to try out the Serica 4512 California back in 2021. Since then, we have seen plenty of remarkable releases from the Parisian brand. The steadily growing collection was extended with a diver, a travel GMT, and a dress watch. On top of that, Serica kept us […] Visit The Serica 7505 Series Creatively Revisits The Brand’s Inaugural Field Watch to read the full article.
Hodinkee
Introducing: Serica Downsizes Its Field Chronometer With The 35mm Ref. 7505
What We Know It's time to put aside the debate of big watches versus small watches. I think we can at least agree that options are a good thing, so everyone can get what they want. With that in mind, Serica has released three new, smaller Field Chronometer watches measuring only 35mm by 9.6mm thick with a COSC-certified automatic movement and three new enamel dials. These three new watches, with stainless steel cases, play off the design language of the ref. 6190 with a few tweaks. There's the slightly larger, fixed bezel with pips at 3, 6, 9, and 12 o'clock. They have a double-domed anti-reflective sapphire that should somewhat magnify the smaller dial. The two-tone cream-and-black "Tuxedo" dial is similar to the ref. 6190 TXD, with hand-applied numerals. The other two, the "Minute Critical" dials in black or olive green, aren't that far from the ref. 6190 "Denali" that is already on offer in a larger size, with added 5-minute Arabic numerals. All three have Super-LumiNova C3 lume. Inside the case is the SoProd M100 movement, which is COSC-certified for accuracy, making it a Field Chronometer in both name and function. The caliber runs at 4Hz, is self-winding, and has a 42-hour power reserve. According to Serica, it also has a decorated plate with Côtes de Genève, and while there are no photos of the caseback, I would assume it is still a closed caseback like its big sibling. Then there's the final major update: the watch comes with a redesigned Bonklip bracelet, fea...
Worn & Wound
All the Panels from the 2026 Windup Watch Fair San Francisco
The 2026 Windup Watch Fair in San Francisco was easily our largest event in California yet! It was punctuated by amazing brands, cool watches, and numerous activities. However, it was the panels that helped maintain that classic Windup vibe and we had four great ones over the course of the event. Precision Meets Passion: Frederique Constant and the Padel Phenomenon Padel is no longer just a trend—it’s a global commercial powerhouse on track to become a $6 billion industry by 2028. Join Kaitlin Derkach (Marketing Director, Frederique Constant) and Diane Gotua (CCO, Pro Padel League) as they discuss the “lifestyle-first” strategy driving padel’s explosive 50% year-over-year growth in the U.S. and why Frederique Constant is betting on this high-energy, enthusiast-friendly sport. EDC Expo Panel: Building a Quiver vs. Collection Many collectors don’t think in rigid frameworks—they follow curiosity and passion wherever it leads. Others work within self-imposed rules around style, function, or brand. This panel brings together Jim Wirth (Founder/CEO at GiantMouse Knives), Christian Freissler (Co-Founder at Evolve Agency and Creative Director at Shinzo Tamura), and Harrison McCrindle (Head of Government Operations at Marathon Watch Company) for a candid conversation about the art, science, and emotion of collecting across knives, sunglasses, watches, and everyday carry. Together, they’ll explore different philosophies of gear collecting, from logical progressions t...
Monochrome
First Look – From Video Game to Reality, the New Omega Seamaster Diver 300M Chronograph 007 First Light
The connection between Omega and movie franchise James Bond 007 is one of the strongest imaginable, dating back to Goldeneye in 1995. Since then, at least one Omega watch has been worn on screen by the world’s most famous secret agent, in every movie released since. And while we don’t yet know who will incarnate […]
Fratello
Omega Introduces The Seamaster Diver 300M Chronograph 007 First Light
Omega continues its long-running partnership with James Bond with the new Seamaster Diver 300M Chronograph 007 First Light. This time, however, the inspiration does not come from the silver screen. Instead, the watch debuts alongside the upcoming 007 First Light video game from IO Interactive and Amazon MGM Studios. The watch appears in the game […] Visit Omega Introduces The Seamaster Diver 300M Chronograph 007 First Light to read the full article.
Video
Introducing The Laurent Ferrier Sport Traveller Auto
Last year, Laurent Ferrier introduced the Classic Traveller Globe Night Blue. It was the brand’s perspective on the modern traveler’s watch. It featured a date window at three, a home time window at nine, and a ni...
Hodinkee
Introducing: The Seamaster Diver 300M Chronograph 007 First Light
What We Know Today marks the introduction of Omega's next Bond Seamaster. Don't worry, you haven't missed an announcement of Daniel Craig's successor—this new Seamaster Chronograph is an homage to… a video game. Yes, that's right. The commercial success of Omega's involvement in the James Bond franchise has been well documented, so it seems that a line of watches rooted in its connection to a history of fantasy and fiction through film would naturally extend to adjacent properties. This is the Seamaster Diver 300M Chronograph 007 First Light, a remix of the brand's large diving chronograph that appears in the upcoming 007 First Light video game. Interestingly, this is the first Omega Seamaster Diver 300M Chronograph in the James Bond universe—chronographs have made appearances on Bond in the movies, but this is the first from the Bond-tied line-up since the partnership kicked off in 1995 with GoldenEye. Given that it's largely identical to the current Seamaster 300M Chronographs out there, it should feel quite familiar, despite this version's inspiration tracking back to 3D-rendered models. Coming in at a very large 44mm diameter, 17.2mm height, and 52.8mm lug-to-lug, the 300 meter diver comes in steel with plenty of contrasting black zirconium-oxide ceramic, thanks to the white enamel-filled bezel insert, the chronograph pushers, and the trademark glossy ceramic wave-engraved dial of the modern Seamaster 300M. One of Omega's interesting quirks that I've always loved...
Time+Tide
The Omega Seamaster Chronograph worn in the video game 007 First Light is now a real watch
The first-ever chronograph in James Bond and Omega's history, this is the new Seamaster 300M Diver Chronograph 007 First Light.
Monochrome
First Look – March LA.B Goes Dressy and Compact with the AM2 XS
March LA.B is an indie French watch brand that blends retro-inspired design with a California-French surfer lifestyle vibe. Founded in 2009 and based in Los Angeles and Biarritz – hence the LA.B in the name – the brand has a penchant for shaped cases. The flagship AM2 family, an evolution of the foundational AM1 inspired […]
Fratello
In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches
Fashion is a fickle and unpredictable muse, isn’t she? While some predict the demise of the analog watch under pressure from smartwatches, something as unexpected as the Audemars Piguet × Swatch Royal Pop could imaginably swing the pendulum the other way. Could it trigger a resurgence of ye olde pocket watch? And if so, are […] Visit In Case The Audemars Piguet × Swatch Royal Pop Inspired You, Here Are Some Modern Pocket Watches to read the full article.
Monochrome
Introducing – The Ressence Type 7 Black and Type 7 Cactus, now with Optional Rubber Straps
What is Ressence if not one of the most recognisable identities in independent watchmaking? From the crownless Type 3 (check out the recent Type 3 Marc Newson) to the oil-filled Type 5, Ressence founder Benoît Mintiens has consistently challenged the conventional relationship between display, ergonomics and mechanical watchmaking, leading to the introduction of the Type […]
Video
The 2026 ROLEX TEASER is live and what it means
The Rolex teaser for 2026 is out - here's what you see and what it means!
Fratello
What Are 10 Of The Best Field And GADA Watches Under €1,000?
Field watches and GADA (go anywhere, do anything) pieces sit at the heart of practical watchmaking. They are designed to do everything well without unnecessary fuss and to look good while doing it. For many enthusiasts, this category represents the sweet spot. You get versatility, robustness, and timeless design without drifting into luxury territory. Today, […] Visit What Are 10 Of The Best Field And GADA Watches Under €1,000? to read the full article.
Worn & Wound
Seiko Introduces a Pair of Limited Editions in the Presage Collection to Celebrate a Big Anniversary
The slow drip of Seiko limited editions to celebrate the brand’s 145th anniversary continues with a pair of releases in their Presage collection. The Presage line has long been one of my favorites in the Seiko catalog, and I’ve always felt these watches were a bit slept on compared to sportier watches in the Prospex line. The Presage collection is not just more “dress watch” oriented, but the watches under this banner frequently build on traditional Japanese craft techniques and offer a ton of value. It feels like we’re in a moment where these watches might be prime for a greater appreciation, as enthusiasts are more comfortable than they’ve ever been with smaller cases, exotic dials, and less sport oriented watches in general. Of the two watches in the Presage line announced recently, the one that sticks in my mind the most is the new HCC007, with an Arita porcelain dial in cobalt blue. We’ve seen a number of Presage releases with porcelain dials over the years, often drawing on the traditional porcelain crafted in Arita for inspiration. This is a great example of the way Seiko incorporates very traditional Japanese craftsmanship into watches that are relatively affordable and don’t skimp at all on aesthetics. The HCC007’s porcelain dial features a blue glaze in the same color as traditional Arita porcelain, and is the first time this color has been seen in the Presage collection. The dial is constructed with a radiating, sunken center section and an...
Hodinkee
Introducing: The Mermont La Parfaite Considers The Simple Art Of Time Telling In Elevated Form (Live Pics)
What We Know If our ability to value our precious time is a gift, then the simplicity of the Mermont La Parfaite reminds us to slow down and savor it. The debut public model from the new Swiss brand is a study in elevated minimalism. A solo hour hand, polished and hand-finished by master watchmaker Nicolas Delaloye, is the centerpiece. Sculpted and curved with a heart or spade-shaped cutout, the heat-treated, single stainless steel hand has been hand-finished and sits high enough from the dial that it can be observed from multiple angles. It circles the slanted minute track dial once every twelve hours, making precise reading of the time more of a loose, approximate estimate than an exact by-the-second measurement. That's despite the fact that the hand-wound movement is regulated by Delaloye to high accuracy. And that's the point. The pared-down time telling demands one take stock and consider the few, but highly considered design choices from the brand, founded by Swiss-based collector and watch expert Sebastien Bey-Haut, that is produced and assembled in Geneva at Delaloye's facilities. The color-shifting blue dial features a colimaçon sunburst finish, achieved with colored pigments mixed with Zapon varnish. And indeed, seen in person, the colors of the dial can change dramatically depending on the light, from a bright blue to inky navy and even dark purple. The classic slanted minute track is surrounded by printed Breguet-style numerals. While the 'Mermont' brand lo...
Two Broke Watch Snobs
The 5 Best Citizen Watch Releases of 2026 So Far
A closer look at the best Citizen watch releases of 2026 so far, including the Tsuyosa Shore, Series 8, Eco-Drive Photon, and more.
Hodinkee
Announcements: You Can Now Reserve The New Watches From Universal Genève Right Here
If there's one brand that remains near and dear to the heart of Hodinkee, it's Universal Genève. In some ways, my own love of watches may not have flourished the way it did without the incredibly broad range of designs and concepts from Universal in that period. Simple chronographs, calendar chronographs, calendar watches, dress watches, oversized Aviator watches, and even convertible watches were all part of the Universal story. It just did SO many things back then, and when it was announced that the House of Brands (the parent company of Breitling, and now Gallet and Universal) would be re-launching it in full force, I wasn't quite sure what to expect. And I think it's fair to say that many felt that way. But Mr. Kern, who led the project along with a great team of young enthusiasts, knew they needed feedback from the long-standing group of collectors to ensure what they made hit all the right notes. So they assembled a group of advisers to give feedback along the way. The group included Mr. Fred Mandelbaum, Mr. Eric Wind, myself, Mr. Alessandro Fanciulli (Mr. A), Mr. Auro Montanari, and many more die-hard Universal lovers. You can see some photos of one of our meet-ups right here, dating back more than two years ago. The advisory board would give notes, and the internal team would process them accordingly – mostly in design details. And in the end, Universal Genève was fully reborn with an astonishingly wide range of watches just last month in Geneva. It includes tw...
Video
Visiting Patek, AP, Blancpain & More...What's The Most Common Iconic Watch Worn In Geneva?
Was I wrong to include the Swatch Moonswatch in my list of top 10 most iconic watches? If you missed it, we're talking about my recent video on affordable top 10 icons from $20 to $500+ that all collectors, watch snob...
Monochrome
First Look – The Armin Strom Dual Time GMT Resonance Aventurine (incl. Video)
To our regular readers, Armin Strom needs no introduction. To those new to watchmaking, let’s say that over the past decade, the independent brand has established itself as one of the (very) few manufacturers to truly master resonance in a wristwatch. The Dual Time GMT Resonance has become one of Armin Strom’s signature platforms, evolving […]
Hodinkee
The Business of Watches Podcast: Christopher Ward CEO Mike France
This week on The Business of Watches, we're talking to the head of what's now the largest U.K.-based watch brand, Christopher Ward. Under the direction of Chief Executive Officer Mike France, the Swiss-made, approachable-priced watchmaker has enjoyed outsized growth in recent years, due in part to popular and surprising releases like its Bel Canto chiming watch and its commitment to keeping prices in check. Photo courtesy Christopher Ward. Now Christopher Ward, which recently overhauled its core Sealander collection, is eyeing an ambitious retail expansion plan in its biggest market, the United States. France lays out the economics and business case for the brand's unique retail approach, powered by deep community relationships built with customers over the past two decades. The ambitions aren't insignificant. From a handful of showrooms now, the company could have as many as 25 to 30 locations in the U.S. alone within half a decade, the CEO says. He sees Christopher Ward as a brand with the potential to reach £250 million in total annual sales, up from about £50 million today. France expects to hit £100 million in annual sales within three years. He's also refreshingly candid about the threat that U.S. tariffs posed to the business and how the levies forced it to change the way its watches are shipped to and distributed in the country. Tariffs were also a significant drag on financial results in 2025, but the brand is forecasting a rebound in 2026 if import dutie...
Monochrome
Introducing – The New Awake Son Mai Guilloché Main, a Dazzling Display of Craftsmanship
After moving on from its space-themed watches, Awake – the French indie brand founded by Lilian Thibault in 2019 – celebrated its fifth anniversary with the Son Mai, a permanent collection built around craftsmanship. The collection, which features richly decorated dials created using the ancient Vietnamese lacquering technique of Son Mai, now grows with the […]
Fratello
Introducing: The New, Smaller Awake Sơn Mài Guilloché Main Lineup
We’ve been following Awake since well before the 2024 introduction of its Sơn Mài collection. The watches, which feature painstakingly layered Vietnamese lacquer over silver leaf, have vaulted the brand into new territory. Each release is greeted with fervor from fans, and the limited editions frequently sell out quickly. Until now, the watches have featured […] Visit Introducing: The New, Smaller Awake Sơn Mài Guilloché Main Lineup to read the full article.
Fratello
Hands-On With The Sero Silver Signature
The Netherlands is not exactly known as a traditional watchmaking powerhouse. This is a small country of people practical by nature and generally not inclined toward excessive displays of luxury. Over the years, though, several Dutch watch brands have built impressive international reputations. Names like Christiaan van der Klaauw, Grönefeld, and Holthinrichs immediately come to […] Visit Hands-On With The Sero Silver Signature to read the full article.
Video
Planet Ocean: Behind the Scenes with Song Weilong | OMEGA
On set and in the moment. OMEGA Brand Ambassador Song Weilong brings natural ease to the Planet Ocean campaign.