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Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character Teddy Baldassarre
Aug 20, 2025

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character

Charles M. Schulz published his first Peanuts comics strip in 1950, setting the foundation for a world of iconic characters like Charlie Brown, Peppermint Patty, and perhaps most famously, Charlie Brown’s dog Snoopy, an irrepressible beagle originally based on a drawing of Schulz’s childhood pet, Spike. Peanuts grew from humble beginnings (syndicated in just seven newspapers)  to become the most popular and influential comics strip in the world, published in more than 2,600 newspapers from 1950 to 2000 and claiming a worldwide readership of 355 million in 75 countries. It also spawned an entertainment and marketing phenomenon, with numerous animated film and TV specials that have stood the test of time and a flood of branded products that continues into the modern era. Snoopy, including all his various, beloved “fantasy life” iterations - like the World War I Flying Ace and the beatnik-inspired, shades-wearing “Joe Cool” - remains one of the most famous and recognizable characters in the world. His likeness can be found on merchandise from backpacks and sweatshirts, to notebooks and wrapping paper, to mugs and glassware, to the world’s most famous giant parade balloon. It was more or less inevitable that Snoopy, and others from the Peanuts gang, would also find their way onto watches, the first one coming from New York-based Armitron in 1956 (above). The last original Peanuts cartoon strip ran on February 13, 2000, one day after Charles M. Schulz die...

31 Crazy Unique Watches Teddy Baldassarre
Aug 14, 2025

31 Crazy Unique Watches

Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on  practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...

40 Best Chronograph Watches (2026) Teddy Baldassarre
Jul 28, 2025

40 Best Chronograph Watches (2026)

Watchmaking, at its core, has always been about functionality. By wearing a timekeeper, not only did you get an instant update on at what point in the day you are in, but dependent on complication, you also had the opportunity to see at what point the moon was at in its cycle, what year you are in and even the opportunity to time various events (the big race or dinner). Since their invention more than 200 years ago, chronographs have established themselves the most versatile additions to the field of timekeeping. The very first was conceived as an aid to astronomical observations; over the years, chronographs have proven visually appealing as well as useful in day to day life. While nobody is entirely sure when the first chronograph was conceived, we do often point to Mr Nicolas Rieussec’s creation of 1821, which saw a spot of ink dropped onto a rotating disc of paper and dropped another when the timed event came to an end. Since then, it has become a complication we have seen from almost every brand out there. As we begin a new year, we felt the time was right to spotlight some of the best chronographs that are on the market in 2026. Seiko Prospex Speedtimer SSC813 Price: $695, Case Size: 39mm, Thickness: 13.3mm, Lug-to-Lug: 45.5mm, Lug Width: 20mm, Water Resistance: 100m, Crystal: Sapphire, Movement: Seiko Solar Caliber V192 The original Seiko Speedtimer, released in 1969, was among the world’s first self-winding chronograph watches, equipped with the legendary Calib...

The 77 Best Microbrand Watches In 2026 Teddy Baldassarre
Jul 25, 2025

The 77 Best Microbrand Watches In 2026

When it comes to watch consumers' interest, there has over the past several years been a rising level of interest in watch brands that deviate from what might be viable for the mass market luxury watch brands but appeal to a niche but passionate audience. These so-called microbrands have represented one of the fastest-growing segments of the mechanical watch market, in which small shops can produce quality products that compete for connoisseurs' attention with the titans of the business. In the past several years, we've handled hundreds of watches from different microbrands out there; In this blog, we take a closer look at some of the best microbrand watches that the market has to offer in a variety of price ranges. What makes a Microbrand Watch? Now first, it is important to try to best classify what a microbrand is and what it isn’t. To me, a microbrand is a limited-production watch company that typically specializes in a particular style that does not have extensive resources to produce its own in-house calibers or other proprietary parts. This classification can get a little grey in the area of independent watchmakers that typically either have higher levels of watchmaking, like a Habring2, who have a master watchmaker like Richard Habring at the helm, or are a brand like Christopher Ward, who produce a high number of pieces and has in-house production capacities. The Best Microbrand Watches: The Latest Additions Santurce  A microbrand with a strong Puerto Rican per...

Best Watches Under $10,000 Teddy Baldassarre
Jul 21, 2025

Best Watches Under $10,000

Building a watch collection is generally a progression, beginning with the accumulation of a handful of modestly priced favorites and building toward the quest for pricier and more coveted models as one's knowledge and disposable income grow. We've showcased many worthwhile models in many price categories, but it's the sweet spot between $5,000 to about $10,000 that many consider the most fertile ground for finding some of those Holy Grails of timekeeping from some of the world's legendary watch brands. If you're in the market for your first "icon" watch (and you're looking to buy new rather than vintage or pre-owned), here are 21 of the best watches under $10,000 to consider, all topping out below the five-figure price barrier. Grand Seiko SBGM221 Price: $5,900 Reference:SBGM221, Case Size: 39.5mm, Case Height: 13.7mm, Lug Width: 19mm, Crystal: Sapphire, Water Resistance: 30 meters, Movement: GS 9S66 In 2017 Grand Seiko released the SBGM221 GMT which has stood as one of the brand’s best values to date. Inspired by some of their 1960s designs, the SBGM221 is characterized by that simple ivory-colored dial and vibrant blue GMT hand not to mention the eminently wearable 39.5mm wide steel case. And then there is the Zaratsu polishing throughout the case and dial which plays with the light in a way that only Grand Seiko seems able to do. The Caliber 9S66 is a tried and tested “true” GMT movement that allows you do independently adjust the hour hand and operates at 4 Hz w...

Industry News – Richemont Reports Overall Sales Up for Q1 2025, But Sales Down 7% for Watches Monochrome
Jul 16, 2025

Industry News – Richemont Reports Overall Sales Up for Q1 2025, But Sales Down 7% for Watches

The luxury watch industry is impacted by the slowing global economy, changes in consumer behaviour and tariff wars. Despite this challenging environment, Geneva-based luxury goods group Richemont reports solid revenues for the start of the year, with a positive trend for the first quarter ended 30 June 2025. Over the period, the Group’s sales are […]

The Best Watches of 2025 (So Far) Worn & Wound
Grand Seiko Jul 14, 2025

The Best Watches of 2025 (So Far)

It’s July, the halfway point of 2025, so we thought now would be a good time to take stock of some of our favorite new releases of the year. It’s been a busy new release from large and small brands alike, with a mix of ambitious new projects and iterative releases that take some of our favorite collections to new places. Our contributors, as always, found a lot to like this year at a variety of price points and in a large array of styles.  What are some of your favorite new watch releases of 2025? Let us know in the comments what we missed, and what you’re looking forward to or hoping for in the months ahead.  Zach Weiss – Fears Arnos  It didn’t take long to pick my favorite watch of 2025 so far, even with some stiff competition from Nomos and Grand Seiko. That watch is the Fears Arnos in Pewter Blue, a watch I’ve had the luck of encountering a couple of times in person. Fears is one of, if not the only, contemporary micro-indie working on the more formal side of watch design, something that isn’t surprising to anyone who has met the invariably well-dressed proprietor of the brand, Nicholas Bowman-Scargill. But what makes their approach so intriguing is that they aren’t just making vaguely Patek-esque designs with Fears on the dial and calling it a day; they are coming up with innovative and even odd designs that one would still call dressy. That said, the Arnos takes their approach to a new level. A thin, rectangular watch measuring 33.5mm x 40mm x 8.4m...

Typsim Makes Watches for the True Watch Nerd Worn & Wound
Jul 2, 2025

Typsim Makes Watches for the True Watch Nerd

Typsim, the Seattle based brand run by Matt Zinski, has been on my radar since the spring of 2023, when I met Matt at the Windup Watch Fair in San Francisco. Typsim was not exhibiting at this show, but that’s frankly sometimes my favorite way to meet a brand owner. The young, hungry brands that show up just to be there, and maybe don’t have a fully baked idea quite yet, are sometimes the most interesting ones to track.  To be fair, I think Typsim was pretty well baked by the time I found out about them – my lack of knowledge before 2023 can be chalked up to my own blind spots and the simple fact that nobody can keep up with everything. Matt’s background is in architecture, and the stated goal of his brand is to create watches with a clarity of design and thoughtfulness that you’d associate with a well conceived building. The first watch he showed me that day in San Francisco was the diver, called simply the 200M, which honestly felt like a fairly generic (though very well made) vintage inspired dive watch, except for one thing: it makes use of an exclusive lume compound that promises to patina with time.  That little detail has been stuck in my head ever since, and I think it unlocks something about the appeal of the brand. Matt is both a genuine watch nerd and a true tinkerer, someone willing to experiment and shoot for details that, realistically, only matter to a very small handful of super nerds, like me, and like Matt, and, I’m sure, like his customers. ...

G-SHOCK Launches New MT-G Watches Designed by Humans and AI Worn & Wound
Jul 2, 2025

G-SHOCK Launches New MT-G Watches Designed by Humans and AI

Whether we like it or not, the age of artificial intelligence is upon us. It has slowly (and then very quickly) seeped into just about every facet of our lives in small ways. Our social media feeds are sprinkled with content either partially or completely created by AI, we get help with everything from grocery lists to travel plans with artificial chat programs, and our emails are cleaned up automatically for us at the push of a button. Artificial intelligence has come for the watch industry as well, which can be seen in the latest release from G-SHOCK, a new watch designed using, at least in part, new AI technology.  The new MTGB4000 was developed, according to G-SHOCK, through a design process that used both human designers and generative AI technology. The watch debuts a new frame, which was initially developed through sketches by the G-SHOCK design team. These initial sketches were “optimized” by artificial intelligence for a design that is said to maximize structural performance while maintaining the particular design language of the MT-G collection. Like all watches in the MT-G series, the aesthetic is bold and a focus has been placed on materials. Both metal and resin are used in the case, and the MTGB4000 also features a new version of G-SHOCK’s Dual Core Guard structure, which is designed to further enhance shock resistance by allowing the watch’s outer case to take the brunt of an impact, leaving the inner case protected.  The new frame, derived partial...

Watches, Stories, and Gear:  Pro Tripods, Teenage Engineering’s Scooter, and MB&F;’s Corvette Worn & Wound
MB&F; ’s Corvette Peak Design Jun 28, 2025

Watches, Stories, and Gear: Pro Tripods, Teenage Engineering’s Scooter, and MB&F;’s Corvette

Peak Design Launches the New Pro Tripod Line     If you ask Peak Design, six years ago they re-imagined what a tripod could be with their Travel Tripod. Designed to be lightweight, compact, and most importantly, useful, the tripod took the market by storm, becoming the “go to” option for many photographers. Taking what they learned from this first release, along with some input from Jimmy Chin (Oscar-winner, outdoor fanatic, and talented storyteller), they’re back with a brand new collection, the Pro Tripod. Featuring similar design language to the original travel tripod, this new line allows customers to choose between portability (Pro Lite) and rigidity (Pro Tall) for the ideal addition to their kit. Each of the three models features a newly designed ball head with a “quicker and stronger camera attachment”, fluid panning, and a single adjustment ring that locks (and unlocks) the ball head. Additionally, Peak Design has re-engineered their leg locks to allow for faster setup and tear down. With over $2.8 million dollars pledged and 3,000 plus backers at the time of writing, it’s clear that people are excited about this new line of tripods. You can check out the new series of tripods in each of the Peak Design stores or on their kickstarter page, here. Denis Villeneuve Tapped for the Next Bond Film There was some big news in the world of James Bond this week. While the world waits to see who will be tapped to play the superspy following Daniel Craig’s run,...