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Interview: Julien Tornare, CEO of Zenith
In mid 2017, Julien Tornare, became chief executive at Zenith, maker of the famed El Primero chronograph. This came after a 17-year stint at Vacheron Constantin, where his last job was running the brand’s operations in Asia, its most important market by a large margin. At Zenith, Mr Tornare was called upon to revitalise a brand that had been drifting for some time. Zenith was clinging on too tightly to the past – namely the landmark El Primero – to the exclusion of everything else the brand had achieved. The diversification beyond the El Primero is exemplified by the Defy, a product crucial to the brand’s resurgence. The collection swiftly became a bestseller since its debut two years ago, but also boasts a milestone for the industry at large with the radical silicon oscillator in the Defy Inventor. The Defy Inventor During the El Primero 50th anniversary event that took place late last year in Singapore, I sat down with Mr Tornare to discuss his vision for Zenith, and how his start-up approach to running the brand has helped propel it into the new decade. The interview was edited for length and clarity. It has been two years since you took over at Zenith. Do you think you’re past the toughest part of the job? The toughest was probably at the beginning; getting the team on board with my vision was the most challenging. You can only develop a brand when you have everybody with you, and when you come from an entirely different brand, that takes some time. The firs...
