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6,171 articles · 2,453 videos found · page 186 of 288

Hands-On With The Tissot PR516 Automatic Chronograph Fratello
Tissot PR516 Automatic Chronograph Tissot Feb 11, 2025

Hands-On With The Tissot PR516 Automatic Chronograph

Tissot released the PR516 Automatic Chronograph last month. The cool colorway and automatic caliber piqued our interest. So today, I’m going hands-on with one to see what it is all about. Could this be the chronograph to buy the sub-€2.5K segment, or does it miss the mark? This video is blocked because you did not […] Visit Hands-On With The Tissot PR516 Automatic Chronograph to read the full article.

REVIEW:  IWC Schaffhausen Portugieser Automatic 40 In A Beautiful Obsidian Black WatchAdvice
IWC  Schaffhausen Portugieser Automatic 40 Feb 7, 2025

REVIEW:  IWC Schaffhausen Portugieser Automatic 40 In A Beautiful Obsidian Black

The IWC Portugieser Automatic 40 is a stunning embodiment of luxury and timeless style, drawing its roots from the heritage of the iconic Reference 325 model. In this review, I explore one of the most striking colour combinations to fully appreciate what makes this timepiece stand out. What We Love The black obsidian dial perfectly complements the 18k 5N gold case ideally sized to suit even small wrists A timeless design that references the original Prortugieser Reference 325. What We Don’t With a case thickness of 12.4mm, the watch’s water resistance of 30m seems too little. The lack of a date window may deter those who want a dress watch with this feature. Sixty seconds constant sub-counter needs to be a few shades darker to more closely match with the dial. Overall Score: 8.6 / 10 Value for Money: 8/10 Wearability: 9/10 Design: 8.5/10 Build Quality: 9/10 The Portugieser line has to be my favourite from IWC Schaffhausen, with its elegant and refined aesthetics complementing the sporty side. Previously, I had the chance to wear and test out the IWC Schaffhausen Portugieser Automatic 42 with the sliver-plated dial, and I certainly enjoyed my time with it! Before I had the chance to do the review, however, I was already a fan of the Automatic 42, especially its bi-counter layout displaying the power reserve and constant seconds. View this post on Instagram A post shared by Chamath Gamage (@champsg) The IWC Schaffhausen Portugieser Automatic 40 on Chamath’s wrist W...

In-Depth: Audemars Piguet Royal Oak Concept Split-Seconds Chronograph CFT Carbon SJX Watches
Audemars Piguet Royal Oak Concept Split-Seconds Feb 7, 2025

In-Depth: Audemars Piguet Royal Oak Concept Split-Seconds Chronograph CFT Carbon

On its face, the Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Date in CFT carbon is familiar. The aesthetic is the oversized, stylised, and modern look that defines the Royal Oak Concept (ROC), with aggressive pusher guards and a complex, open-worked dial. And this latest version has the added feature of a carbon composite case produced via Chroma Forged Technology (CFT) that adds both colour and luminosity to the material. But the ROC Split-Seconds is more than just another Royal Oak chronograph because of the cal. 4407 inside. Launched in the 2023 titanium model, the is a latest-generation in-house movement and a notably innovative rattrapante calibre. The ingenuity of the movement lies in the fact that is both a traditional, integrated split-seconds chronograph and self-winding – a feat achieved with an elegant and patented automatic mechanism. Initial thoughts The very first Royal Oak Concept in Alacrite of 2002 was an enormous, heavy watch. Since then, the design of the ROC has been refined to become more wearable, and more lightweight thanks to new materials. The ROC Split-Seconds is perhaps the most wearable to date. Even though it’s a big watch, it doesn’t actually feel that large; the curved, tonneau-like form clings to the wrist well. The look is typical ROC – technical, aggressive, and modern. While I like the look, it is a little over the top. The style is now; I am not sure how it will age. Visuals aside, the ROC Split-Seconds is int...

Five Recent Affordable Alternatives To The Rolex Explorer For 2025 Fratello
Rolex Explorer Feb 7, 2025

Five Recent Affordable Alternatives To The Rolex Explorer For 2025

The Rolex Explorer is one of those classics that will never go out of style. Unfortunately, it is also a rather costly watch that certainly does not fit every enthusiast’s budget. Today, I want to take a look at some recent affordable alternatives to the Rolex Explorer. How do you scratch that itch without scratching […] Visit Five Recent Affordable Alternatives To The Rolex Explorer For 2025 to read the full article.

Patek Philippe Silently Discontinues The Nautilus 5712/1A - What Does This Imply? Fratello
Patek Philippe Silently Discontinues Feb 5, 2025

Patek Philippe Silently Discontinues The Nautilus 5712/1A - What Does This Imply?

Watch models and variations come and go. Most go under the radar, slipping into oblivion without anyone paying them much mind. Others walk off stage to great fanfare. The Patek Philippe Nautilus 5712/1A sits somewhere in the middle. Patek Philippe did not officially announce it or share anything regarding the discontinuation. Still, we feel it […] Visit Patek Philippe Silently Discontinues The Nautilus 5712/1A - What Does This Imply? to read the full article.

Just Because – Patek Philippe Discontinues Multiple Models Incl. the Nautilus Moonphase 5712A, and Some Predictions for its Future Monochrome
Patek Philippe Discontinues Multiple Models Incl Feb 3, 2025

Just Because – Patek Philippe Discontinues Multiple Models Incl. the Nautilus Moonphase 5712A, and Some Predictions for its Future

Models come and go from brands’ portfolios. There’s nothing extraordinary in this, it’s just standard practice and lifecycle management. Rolex, for example, did it last year with the Yacht-Master II Regatta Chronograph (not necessarily a bad idea…) Patek Philippe is no stranger to this concept, as we’ve seen in the past – basically every year, […]

Price of Admission: What Are The Least Expensive Breguet Watches? Teddy Baldassarre
Breguet Jan 31, 2025

Price of Admission: What Are The Least Expensive Breguet Watches?

For those in the know, Breguet is a name in the history of watchmaking that commands instant respect, and even reverence. The brand’s legendary founder, Abraham-Louis Breguet, is rightfully lauded as the inventor of the tourbillon, but his lifetime horological resumé goes far beyond even that: he made the first self-winding movement, the first watch that was wound by a crown rather than a key, the pare-chute shock protection system, and the gong system for repeater watches, among other innovations. His customers included historical figures like King Louis XVI of France, Queen Marie-Antoinette, and Napoleon Bonaparte. He even invented a style of hands that many other watchmakers other than Breguet still use today. The modern brand that bears his name is one of the undisputed, upper-echelon Swiss watch maisons, alongside names like Vacheron Constantin and Audemars Piguet, and the jewel in the crown of the Swatch Group.  All that said and acknowledged, a newcomer to Breguet, especially the prospective owner of his or her first Breguet watch, may find all of this background intimidating. And make no mistake, Breguet is unapologetic in both its embrace of historical renown and its timepieces’ exalted level of luxury. The brand’s modern-day stewards harbor no illusion that they offer anything that would be any aficionado’s “first watch.” The whole concept of “entry level” must be stretched a bit at this venerated tier of watchmaking: like Patek Philippe, A. Lan...

Introducing: The Urwerk UR-100V “Hunter Green” - Not All Green, Not All Gray, But Definitely An Urwerk Fratello
Urwerk UR-100V “Hunter Green” - Jan 29, 2025

Introducing: The Urwerk UR-100V “Hunter Green” - Not All Green, Not All Gray, But Definitely An Urwerk

Urwerk is confused. The brand doesn’t know if its new watch has a green or gray face, and a compromise entered the name. The Urwerk UR-100V “Hunter Green” is sober green with hints of cool gray. Hunter green - Hex code #2c5f34 - is a lush, cool-toned green color between blue and green. If you […] Visit Introducing: The Urwerk UR-100V “Hunter Green” - Not All Green, Not All Gray, But Definitely An Urwerk to read the full article.

Beaucroft Teams with Bristol Based Artist Penfold on a Limited Edition for British Watchmakers’ Day Worn & Wound
Christopher Ward Elliot Brown Isotope Jan 27, 2025

Beaucroft Teams with Bristol Based Artist Penfold on a Limited Edition for British Watchmakers’ Day

On March 9th, 2024, the inaugural British Watchmakers’ Day occurred in Westminster, London, England. Organized by the Alliance of British Watch & Clock Makers, this event was celebrated as the premier watch gathering in the U.K. More than 40 brands participated, including Christopher Ward, Elliot Brown, Isotope, and even Roger W. Smith. The event was by all accounts a success, so it’s no surprise that a second event has been scheduled for Saturday, March 8th. One of the 2024  exhibitors was Beaucroft, based in Cambridge. Our very own Garrett Jones had a hands-on experience with their Forest Green Element watch in December 2024, and he enjoyed it. For this year’s British Watchmakers’ Day event, Beaucroft has collaborated with Bristol-based artist Tim Gresham, known as Penfold, to create the Penfold Special Edition watch. Penfold’s portfolio includes abstract paintings, screen printing, large-scale murals, and immersive installations. He has exhibited in galleries worldwide and collaborated with iconic brands. His influences range from skateboard graphics and Memphis-style furniture to artists like Tom Wesselmann and Eduardo Paolozzi from the Pop Art movement and contemporary figures like MOMO and KAWS. Based on their Element platform, the matte-finished white dial provided a blank canvas for Penfold to showcase his artwork. Apart from the rehaut and hands, the rest of the design is Penfold’s creation. From the supplied images, the airbrushed design elements app...

Ming Introduces the 37.09 Uni SJX Watches
Ming Jan 24, 2025

Ming Introduces the 37.09 Uni

Ming has unveiled the 37.09 Uni, the latest addition to its line of dive watches. Sharing the same architecture as its predecessor-the 37.09 Bluefin, the “Uni” has a black-and-orange aesthetic along with 600 m of water resistance. According to Ming, the livery of the 37.09 Uni takes inspiration from the sea urchin, uni in Japanese. The watch features a DLC-coated stainless steel case and an orange scaled on the inner sapphire dial that measures elapsed time. Initial thoughts I appreciate the distinctive Ming aesthetic with its signature flared lugs and minimalist here. Here it’s combined with a sapphire dial and subtle orange accents, and the result is appealing. The 37.09 Uni, however, costs CHF5,250, which is steep price tag for what it is. Although the overall execution is elaborate, it’s still a micro-brand dive watch equipped with an inexpensive (albeit customised) Sellita movement. While there was a moment during the pandemic where micro-brand offerings somehow made sense at various points of the price spectrum, due in part to the unavailability of everything else, but that time has passed. For Ming fans, the new diver is an appealing watch, but for everyone else there are alternatives. Uni Designed in the familiar Ming style, the DLC-coated stainless steel case is compact at 38 mm in diameter, though it has the height of a dive watch at 12.8 mm in thickness. Entirely matte brushed, the case sports a stepped bezel and domed sapphire crystal. Two oversized c...

First Look – The new Hamilton Jazzmaster Performer Auto Chrono in Sporty Black Monochrome
Hamilton Jazzmaster Performer Auto Chrono Jan 23, 2025

First Look – The new Hamilton Jazzmaster Performer Auto Chrono in Sporty Black

Hamilton´s Performer is a relatively new series in the Jazzmaster collection, which comprises sporty, contemporary, and versatile watches, including seven 42mm Auto Chrono models. Classic in their appearance and with an undeniable wrist presence, these chronographs now face stiff competition from within, thanks to the arrival of the sleek, black-clad Hamilton Jazzmaster Performer Auto Chrono. […]

Explained: The Louis Vuitton Tambour Taiko Spin Time SJX Watches
Louis Vuitton Tambour Taiko Spin Time Jan 22, 2025

Explained: The Louis Vuitton Tambour Taiko Spin Time

Perhaps Louis Vuitton’s most famous complication, the Spin Time is a three-dimensional jump hour that was historically synonymous with the original, chunky Tambour case. Now Louis Vuitton has revamped both the complication and case to create the Tambour Taiko Spin Time. More compact and elegant than its predecessor, the Tambour Taiko is an expertly detailed case matched with restrained “dolphin grey” livery. Also employed in the new Convergence, the new case is home to an equally new family of in-house movements that will be the foundation of Louis Vuitton’s watchmaking. All of the Tambour Taiko Spin Time models – there are four in all, plus two gem-set variants – are equipped with movements from this family. The line-up starts with the 39.5 mm base model, while the rest are all 42.5 mm. They include the Spin Time Antipode with a novel world time function, and the top-of-the-line Tambour Taiko Spin Time Flying Tourbillon combining the jumping hours complication with a central tourbillon. All feature the signature Spin Time display of jumping cubes that indicate the current hour with a contrast-colour face. From left: Spin Time, Spin Time Air, Spin Time Antipode, and Spin Time Flying Tourbillon (not to scale) Initial thoughts Though I like very much the original, chunky Tambour, the redesigned case has a more subtle, refined appeal. The Tambour Taiko is far more wearable and boasts a noticeably higher level of finishing and detail, though it does lose some of th...

Louis Vuitton Surprises with Tambour Convergence SJX Watches
Louis Vuitton Surprises Jan 21, 2025

Louis Vuitton Surprises with Tambour Convergence

Louis Vuitton starts 2025 with a surprise, the Tambour Convergence. Modelled on traditional “digital” pocket watches, the Convergence indicates the time with discs visible in a pair of small windows at the top of the face. The unusual design, coupled with the compact, 37 mm case gives the Convergence an elegant, vintage-inspired aesthetic atypical of Louis Vuitton. Equally notable is the newly-developed in-house calibre inside, the LFT MA01.01. The movement is of a family of movements that will underpin Louis Vuitton’s timepieces going forward; variants of the movement are also found in the new Tambour Taiko Spin Time. Initial thoughts The Convergence is unexpected because it isn’t typical of Louis Vuitton. The vintage-inspired styling and proportions are almost antithesis of the brand’s conventional look, which was historically colourful and modern. Even though such territory is relatively new to Louis Vuitton, the Convergence is executed well. The design has intrinsic appeal, and shows off good proportions and details. The Convergence demonstrates the refined style of the redesigned Tambour case, which barely resembles the chunky original that was often thick and paired with narrow lugs. While I myself liked the quirk look of the original Tambour, the revamped model is undoubtedly more elegant and consequently will have a wider appeal. The Convergence debuts in pink gold The Convergence does well in almost all respects – fit, finish, design, and dimensions ...

Daniel Roth Unveils Extra Plat Souscription SJX Watches
Blancpain Jan 21, 2025

Daniel Roth Unveils Extra Plat Souscription

Continuing with its revival, Daniel Roth debuts its second modern-day timepiece, the Extra Plat Souscription. Hewing to the formula established by the Tourbillon Souscription, the Extra Plat Souscription stays faithful to the 1990s original in size and style, but is equipped with an all-new calibre developed from the ground up. Like the Tourbillon Souscription, the Extra Plat Souscription debuts as a 20-piece limited edition in 18k yellow gold, matched with a guilloche dial in solid 18k yellow gold. Initial thoughts As with the Tourbillon before it, the Extra Plat Souscription looks and feels like the original at a distance, but reveals a higher degree of refinement up close. This is especially evident on the dial that is covered in finely grained guilloche, done with a hand-operated straight-line engine. In fact, the Extra Plat is arguably more sophisticated than the equivalent original, more so than the Tourbillon. The 1990s-era model was fitted with Frederic Piguet movements, either manual-wind or automatic depending on the variant, which were fine calibres but relatively industrial and widely used by higher-end brands like Blancpain. The DR002 in the new Extra Plat, on the other hand, is a new construction with the refinements expected in a watch of this calibre (and price). It’s shame that the movement is concealed behind a solid back, but that will become an open back with the subsequent, regular-production version. While the new Extra Plat is a beautiful homage th...

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Worn & Wound
Longines Fears Omega Jan 19, 2025

A Week in Watches Ep. 97: Longines, Fears, Omega, and More!

A Week in Watches is back and off to the races with ep 97, which covers a handful of cool new releases. Despite the beginning of the year slump, there’s still plenty to keep us excited, from a light and fast Longines to a precious metal Fears, to a new steel luxury hype-machine by Vacheron, and finally, another new Speedmaster. This episode was brought to you by the Windup Watch Shop. New to the shop is the G-SHOCK DW5000R-1A origin, a revamp of the very first G-SHOCK, some cool Casio x Pac-Man pieces, including a nerdtastic calculator watch in yellow, the futuristic Prevail field watches, and more – head to windupwatchshop.com to check them out for yourself. The post A Week in Watches Ep. 97: Longines, Fears, Omega, and More! appeared first on Worn & Wound.

Omega Introduces the Speedmaster Moonphase Meteorite SJX Watches
Omega Introduces Jan 15, 2025

Omega Introduces the Speedmaster Moonphase Meteorite

Diversity is arguably a strength – and a weakness – of the Speedmaster – and Omega is proving this with the Speedmaster Moonphase Meteorite. In contrast to the recent military-inspired Speedy, the latest model goes for exotic materials:  the dial is made of lunar meteorite finished in either grey or black, while the moon phase sports twin moons similarly fashioned from meteorite. The moon phase display is a double moon that depicts the age of the moon in both the northern and southern hemispheres. Completing the celestial scene, the stars on the moon phase disc replicate the night sky when Apollo 11 landed on the Moon in 1969, as observed from Omega’s headquarters in Biel. Initial thoughts Maybe the new Speedmaster is an ironic reference to the “Moonwatch” nickname. In fact, it doubles the Moon reference with Moon meteorite fragments and the moon phase. But does the Speedmaster need to be dressed up with a moon phase and meteorite? Intrinsically, the new model has a few things going for it. The in-house movement inside is one of Omega’s top-of-the-line chronograph calibres. And it also has a scaled-down case that improves wearability. Now 43 mm, the watch has a more compact form than its chunky 44.25 mm predecessor. Despite the in-house movement and liberal use of meteorite, the Speedmaster Moonphase still feels pricey with a retail of US$17,100. That said, most recent Speedmaster models are expensive – this costs only US$1,500 more than the Speedmaster C...

The Watch You Knew Was Coming Finally Arrived - Hands-On With The Vacheron Constantin Historiques 222 In Steel Fratello
Vacheron Constantin Historiques 222 Jan 13, 2025

The Watch You Knew Was Coming Finally Arrived - Hands-On With The Vacheron Constantin Historiques 222 In Steel

Get ready for a year of special Vacheron Constantin creations. To grab your attention, the brand’s 270th-anniversary celebrations kick off with a watch you knew was coming - the Historiques 222 in steel. The much-anticipated watch made it to Fratello HQ ahead of the embargo. It was a perfect way to experience firsthand if the […] Visit The Watch You Knew Was Coming Finally Arrived - Hands-On With The Vacheron Constantin Historiques 222 In Steel to read the full article.

Review: Vacheron Constantin Historiques 222 in Steel SJX Watches
Vacheron Constantin Historiques 222 Jan 13, 2025

Review: Vacheron Constantin Historiques 222 in Steel

First launched in 18k yellow gold a little over two years ago, the Vacheron Constantin Historiques 222 finally debuts in stainless steel. Sticking to the familiar vintage-remake template established by the gold model, the 222 retains the familiar “bottle cap” bezel and applied Maltese cross emblem, but in brushed steel. Like the gold model, the 222 “Jumbo” in steel is executed to a high level of fit and finish – certainly superior to that of the vintage original – and it’s presented in the classic livery of a matte blue dial (great) and faux-vintage lume (not so much). More importantly, the steel 222 substantially more affordable than the gold version, about half as expensive in fact. Initial thoughts The 222 in gold was well received at launch in 2022; it helped that the roll-out took place when integrated bracelet sports watches were all the rage. That success made the steel version a certainty. Vacheron Constantin (VC) took a little longer than I expected to unveil the steel 222, but now it’s finally here. The watch is, admittedly, predictable. It has all of the familiar elements found in the vintage originals and then the gold reissue. But it is still appealing, because the quality of execution is high and the proportions of the watch are good. Compare this to a vintage 222 and the improvement in build quality, particularly of the bracelet, is immediately obvious. Although the steel 222 is compact by modern standards, it has the refined quality of a con...

Colorado’s Best Kept Secret: The 5280 Watch Company is Making Timepieces with Enamel Dials for Under $4,000 Worn & Wound
Rado s Best Kept Secret Jan 9, 2025

Colorado’s Best Kept Secret: The 5280 Watch Company is Making Timepieces with Enamel Dials for Under $4,000

This summer, a new American watch company quietly launched in Denver, Colorado. Fittingly named 5280 after the Mile High City where the brand calls home, this watchmaker is tackling an artistic craft that’s particularly near and dear to my heart: vitreous enamel.  5280 is the brainchild of founder Rich Keel, a longtime watch collector. For him, timepieces have always been less about functionality and more about wearable art. In addition to being a lover of watches, Keel is a lover of art of all kinds.  “I’ve always been a big fan of Impressionism and its vibrant colors, beauty, depth, and richness-really art from the late 19th and early 20th centuries is what I gravitate toward,” he shares. “Faberge eggs are another artform that’s always fascinated me. So, when I decided I wanted to bring my passion for watches and art together and create my own company, the goal was to put a Faberge egg on a watch face.” Despite his knowledge and appreciation for art, Keel admits he’s “utterly inept when it comes to being artistic,” so he knew he’d have to tap the right craftsman to execute his vision. Enter Bill Brinker, an expert in guilloche and enamel work and a true artist through and through.  I’ve had the pleasure of interviewing and training with a number of masters in the arts of guilloche and enamel work throughout my career and in my personal pursuit of the crafts, but none have quite as unique and fascinating a story as Brinker. He hails from a tow...

The Least Expensive Panerai Watches Teddy Baldassarre
Panerai Jan 8, 2025

The Least Expensive Panerai Watches

Panerai might be the most in-your-face example of the quintessential Tool Watch That Made Good as a Luxury Item. Unlike many other contenders for that title, a Panerai watch today looks essentially the same as it did back in the 1940s, when Italian navy frogmen wore them into underwater combat. Few concessions have been made to modern tastes and trends: the luminous material on the dials is no longer radioactive (inarguably a positive change), Rolex no longer makes the cases, and you no longer have to be a naval commando to own one, but otherwise the relatively few models that make up the Panerai family have stubbornly adhered to their military-issue origins. It is this adherence that makes Panerai, for many, an all-or-nothing proposition — either you’re in the brand’s worldwide, rabid coterie of fans and collectors, proudly self-dubbed the Paneristi, or you roll your eyes at the notion of ever owning one: they’re too big, too flashy, too clunky, too Stallone.  This article, the latest in our series of Price of Admission guides, is aimed at those aspiring to join the former group — in other words, those wishing to pull the trigger on their first Panerai but possibly intimidated by the breadth of choices — and, of course, by the ticket price for entry to that first tier of Paneristi-land. Without further ado, let’s find the most affordable Panerai watches in each of the current product families. RADIOMIR The Radiomir, first conceived in 1935 but tracing its m...

Editorial: Reflections on Peter Speake’s Return SJX Watches
Jan 7, 2025

Editorial: Reflections on Peter Speake’s Return

I was happy to see Peter Speake return with PS Horology and the Tsuba. Peter was one of the first independent watchmakers I got to know well on a personal basis, and I have followed his career for almost two decades now. I first met Peter sometime in 2005, either at Baselworld (it was my first time there) or in Singapore during his regular round-the-world tours. He was then a fresh face in independent watchmaking, having just founded his brand Speake-Marin in 2002. In the context of the period, when independent watchmaking was a truly niche segment, Peter was a star (although he is modest enough he might disagree). Founded by Peter and Daniela Marin, who were then married, Speake-Marin was a promising brand with many of the ingredients for success, including a strong aesthetic (thick, chunky, and ETA-based but I liked it), good watchmaking and quality thanks to Peter’s own skill, and of course Peter himself – the personality is as important as the product in independent watchmaking. The unique Majestic Monkey of 2008, one of the first custom Speake-Marin watches I saw in person Peter was not the only watchmaker I met around that time, but I got to know him better than most other indie watchmakers, as a result of an annual watch fair that took place in Kuala Lumpur, the Malaysian capital. Known as A Journey Through Time (AJTT), the watch fair was staged by YTL Corporation, a Malaysian conglomerate with diversified interests ranging from power generation to luxury shoppi...

TAG Heuer is Once Again the Official Timekeeper of Formula 1 SJX Watches
TAG Heuer Jan 6, 2025

TAG Heuer is Once Again the Official Timekeeper of Formula 1

On the back of the hefty, 10-year LVMH-Formula 1 sponsorship deal signed last year, TAG Heuer now returns as the official timekeeper of Formula 1, just in time for the sport’s 75th anniversary in 2025. This is a homecoming of sorts of TAG Heuer, which was official timekeeper for F1 for a decade from 1992. In fact, the brand’s roots in motorsports go back several decades - Heuer was the first luxury watch brand to display its logo on a Formula 1 car in 1969, and the first to sponsor a team in 1971 when it partnered with Scuderia Ferrari. And TAG Heuer famously signed Ayrton Senna as an ambassador in 1988, just before he became a champion driver. Jack Heuer (centre, in blue) at Ferrari in Maranello In fact, the brand name itself references F1: well before TAG Group acquired Heuer in 1985, the Saudi-owned group was already shareholder in McLaren and only sold its stake in the automaker and racing team last year. TAG Heuer’s return to F1 comes at an opportune time, with the sport having evolved into a global entertainment franchise under the ownership of Liberty Media. According to F1, it now boasts an audience of 750 million fans, many of whom are drawn into the sport by the hit Netflix series, and also an upcoming film starring Brad Pitt.