SJX Watches
Editorial: Reflections on WatchTime New York 2025
Autumn has always been a special time in New York, and that’s especially true now that the city plays host to the nation’s flagship watch fair. Held each October in the heart of Midtown, WatchTime New York has become one of the most high profile public watch fairs in the United States, bringing together independent watchmakers, major brands, and collectors under the imposing dome of Gotham Hall. Now in its tenth year, the 2025 edition was the largest yet, and served as the backdrop for the public unveiling of a few notable watches (and one strap). The Greubel Forsey Hand Made 2. Initial thoughts This was my third year attending WatchTime, and the experience is remarkably consistent from year-to-year. That said, this year’s event was clearly the biggest yet, with 44 brands and more than 2,700 visitors. Despite this turnout, it’s still a fraction the size of an event like Watches & Wonders, which gives it a more intimate feel that reminds me of SalonQP, which was an annual watch fair in London put on by now-defunct QP magazine. In other words, it’s big enough to attract big names and small enough to allow the general public to meet watchmakers that they might not otherwise have access to; Kari Voutilainen, Stepan Sarpaneva, Martin Frei of Urwerk, Albert Edelmann of Zeitwinkel, and Roland Murphy of RGM were present throughout the fair to engage with collectors. A big turnout Not only did WatchTime attendance set a record, the nearby Windup Watch Fair, a free event f...
