Results for Favre Leuba

The Power of Nostalgia: gérald genta, Universal Géneve, Favre Leuba, Urban Jürgensen

Hands-on - The Favre Leuba Sea Sky Revival is (almost) the Real Vintage Deal

It might come as a surprise to learn that Favre Leuba is the world’s second-oldest watch company. Founded in 1737 by Abraham Favre in Le Locle, the brand reached a high point in the mid-1960s with its rugged purpose-designed tool watches. Now in the hands of industry veteran Patrik Hoffmann, his “revival and renaissance” strategy […]

The Favre Leuba Deep Blue Revival and Renaissance

Favre Leuba’s New Chronograph Takes to the Sea Sky

Hands-On with the Relaunched Favre Leuba Collections at Geneva Watch Days

One of my first and most eagerly anticipated Geneva Watch Days meetings was with Favre Leuba, a brand that I’ve admired for a very long time, even as its modern incarnation felt like a shell of the brand of its vintage heyday. Favre Leuba is a brand with a long history, dating back to the first half of the 18th century, and is perhaps best known for the Bivouac, a watch with an integrated altimeter complication. Ownership of the brand has changed many times over the years, and in recent years the marque was controlled by various holding companies that never did justice to the watches created in Favre Leuba’s best years. This year, however, marks a new start for the brand, under the leadership of watch industry veteran Patrik Hoffmann, who had a long stint at Ulysse Nardin, and later WatchBox. At Geneva Watch Days, they debuted a robust new collection of watches that pays homage to the brand’s history while also looking forward, giving Favre Leuba the best chance they’ve had in years for real success.  Patrik Hoffmann at Geneva Watch Days 2024 There are multiple ways to relaunch a brand. You can start small, even with a single watch, and work your way toward building a collection. Or you can go big with something akin to the kitchen sink approach, with varied collections and price points. The advantage, I suppose, of going big is that a brand will get immediate feedback on what works and what doesn’t, but it also seems risky. What if none of it works? Favre Leuba...

First Look - The Favre Leuba Deep Blue Revival, A Remake of a Historical Diver (incl. Video)

A long-established name in the watch industry, with a deep heritage in crafting some of the most impressive tool watches during the golden era of mechanical watchmaking, Favre Leuba ad to face ups and downs, with multiple owners. Recently, the brand has been revived with veteran industry leader Patrik Hoffmann at its head. Re-launched at […]

Favre Leuba shakes off the cobwebs and relaunches with five new collections

Using Geneva Watch Days as the launchpad, a historic Swiss brand comes back into the fray.The post Favre Leuba shakes off the cobwebs and relaunches with five new collections appeared first on Time+Tide Watches.

Favre Leuba Makes an Impressive Return with the Sporty Chief Collection

Introducing - An Overview of all the New Watches for the Comeback of Favre Leuba

As we recently discussed with Patrik Hoffmann, long-established brand Favre-Leuba is making a comeback with ambitious plans. To revive one of the oldest names in the watch industry, Hoffmann aims to position the brand within its historical price segment (between CHF 2,000 and 4,500), offering affordable yet high-value watches with a strong vintage inspiration – […]

Interview - Favre Leuba Returns with Patrik Hoffmann at the Helm

Patrik Hoffmann has been at the forefront of the watch industry for years, notably as CEO of Ulysse Nardin and Executive Vice President of Watchbox. Now, this industry veteran is leading the revival of one of the oldest Swiss watch brands with ambitious plans. Established in 1737, Favre Leuba boasts a rich heritage, particularly from […]

Introducing the Favre-Leuba Raider Bathy 120 MemoDepth

This year at Baselworld, Favre Leuba introduced the Raider Bathy 120 MemoDepth, which keeps his pledge and marks another milestone for the new Favre Leuba.

What happens when Heritage Watch Brands revive without the Heritage? Part 1.

With brands like Dubois et Fils and Favre Leuba being revived at a rapid pace, we explore what the potential pitfalls when heritage watch brands return.