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The Latest From Massena LAB is a Collaboration with an Entirely New Brand: Albishorn Worn & Wound
Massena Lab Aug 29, 2024

The Latest From Massena LAB is a Collaboration with an Entirely New Brand: Albishorn

Well, it wouldn’t be Geneva Watch Days without some wild new release from Massena LAB. Last year, the well-known design house partnered with Sylvain Pinaud to offer up a take on Pinaud’s modern marvel of a chronograph. This year, they’re looking back, joining with a brand new independent watchmaker making their debut at Geneva Watch Days, Albishorn, to give us something a little different. Albishorn, as I said, is a brand new indie brand with a unique focus - creating what they call “imaginary vintage” watches that bend watchmaking history to create something a little different. Their inaugural release, produced in partnership with Massena LAB, imagines a hypothetical late 1930s regatta chronograph (or regatta timer if you prefer), inspired by Le Bol d’Or Mirabaud - the world’s largest inland lake regatta, first run in 1939 on Lac Léman. A quick glance at the new Albishorn x Massena LAB Maxigraph will leave vintage heads with a clear sense of origin. The new watch clearly pulls design language from Rolex’s iconic Zerographe chronographs, the early predecessor to now iconic watches like the Daytona. The watch’s dial layout is also reminiscent of World War II multi-scale chronographs, and the mono-pusher layout certainly invokes a vintage charm. Obviously, this is not a genuine vintage watch, and certain details of the Maxigraph betray that. The execution feels quite modern, with sharply machined elements like the stark red pusher on the case flank, mu...

Introducing – The New 1952 Observatory Dial Limited Edition for Phillips by Massena LAB and Raúl Pagès Monochrome
Massena Lab Apr 29, 2024

Introducing – The New 1952 Observatory Dial Limited Edition for Phillips by Massena LAB and Raúl Pagès

Not only are the watches crafted in collaboration with William Massena and his Massena LAB well executed and exciting, but they also serve as invaluable educational tools. They ignite a curiosity to delve deeper into horological history, exploring the lives of notable figures, the evolution of brands, distinctive styles, and the captivating mechanics behind them. […]

Unimatic Debuts a New, Smaller Case Size in a Limited Edition Release with Massena LAB Worn & Wound
Massena Lab Dec 7, 2023

Unimatic Debuts a New, Smaller Case Size in a Limited Edition Release with Massena LAB

The latest collaboration between design firm Massena LAB, and Italian watchmaker UNIMATIC is well underway with their Modello Cinque U5S-ML. Like any good partnership, both parties should bring something to the table – and this timepiece is no exception. Combining the thoughtful design language that Massena has become known for, with the craftsmanship of Unimatic, the U5S-ML is nuanced, balanced and, above all, flattering for just about anyone. Most noticeable upfront is the smaller size of this reference. The Modello Cinque U5S-ML boasts a 36mm brushed stainless steel case. For those who have followed UNIMATIC, you might be aware that this smaller case size is a departure for the brand – but should be a welcome one for enthusiasts looking for a watch with a smaller footprint. The 36mm style firmly places the U5S-ML in the midsize and unisex categories, broadening the appeal to a wider and more diverse audience.  The watch itself was inspired by the industrial style boom of the mid-1900’s, with reference points taken from the work of Dieter Rams and even Bavarian automobile dashboards. This is most evident in the clean lines and minimalistic dial that’s unobtrusive but nonetheless stylish and modern. Running along the matte black dial surface we have glossy white markers, and hour and minute hands that are matte black ladder phantoms (and accented in Super-LumiNova C1). The same design details are found on the caseback, which features a UNIMATIC x Massena LAB Fibo...

The Fourth Mathey-Tissot Collaboration with Massena LAB is a Colorful Tribute to 1968 Worn & Wound
Massena Lab Nov 9, 2023

The Fourth Mathey-Tissot Collaboration with Massena LAB is a Colorful Tribute to 1968

Now in their fourth collaboration together, Swiss brand Mathey-Tissot and Massena LAB have once again brought their individual strengths to give us the Chronograph ‘68. This vintage-inspired watch is the best of both worlds: providing a great timepiece, while also being a stylish, vintage inspired accessory for anyone looking for an upgrade to their wrist rotation. The impetus for this watch’s design comes from the tumultuous year of 1968. As Mathey-Tissot recounts the various cultural shifts during this period in history, one really has the sense that there was a dramatic change happening as the world was preparing to ring in a new decade. Mathey-Tissot and Massena cite events like Arthur Ashe’s historic victory at the U.S. Open and the emergence of “mod” culture in London as important cultural touchstones from the year, and the Chronograph ‘68 exists as a kind of tribute to a very specific point in history by adhering to particular aesthetic choices rooted in late ‘60s watch design. To commemorate this period, Mathey-Tissot and Massena LAB looked at various reference points of watches that were sold during the 1960’s. The result is an amalgamation of design elements that work seamlessly together to make a timeless watch that could easily be made today or 60 years ago. From the black dial against the 41mm stainless steel case, to the reflective hour markers, to the three colorful registers in red, white, and blue, the balance of neutral design and pops of ...

Hands-On: The Chronograph Monopoussoir Sylvain Pinaud x Massena LAB Worn & Wound
Massena Lab Massena LAB takes another Aug 30, 2023

Hands-On: The Chronograph Monopoussoir Sylvain Pinaud x Massena LAB

Massena LAB takes another big step this week with the introduction of a new collaboration with independent watchmaker, Sylvain Pinaud. The watch, a monopusher chronograph, is immensely impressive, shifting expectations around the collaborative space as a whole. We had the chance to meet Sylvain Pinaud in Geneva during Watches & Wonders 2022 at a space dedicated to the AHCI (The Académie Horlogère des Créateurs Indépendants), where his Origine watch made one of the strongest impressions of the entire week. The watch would go on to nab a GPHG award for Horological Revelation later that year. If you weren’t familiar with that watch, this latest effort should place him firmly on your radar. This project, done in collaboration with Massena LAB, uses Pinaud’s existing Monopoussoir Chronograph movement, and places it into a new platform with a slightly more classically designed 42mm titanium case. That case is how the collaboration began, with the new design coming at the request of William Massena himself. The process resulted in enough interest to create a limited run of 10 pieces. The watch itself makes an immediate impression, with an open dial revealing the beautifully finished chronograph works below. The movement, crafted by Pinaud, is hand wound, and features an integrated column wheel and horizontal clutch, which can be started, stopped, and rest all via the single button nestled discreetly within the crown at 3 o’clock. Turning the watch on its side reveals an...

Massena LAB and Revolution Team Up for a New Entry in the Uni-Racer Series Worn & Wound
Massena Lab Jul 25, 2023

Massena LAB and Revolution Team Up for a New Entry in the Uni-Racer Series

The latest drop from Massena LAB is a new entry in the ongoing Uni-Racer series, a project which represented the first solo venture for William Massena’s design focused brand, which until that point had focused exclusively on collaborations. Somewhat ironically, the latest Uni-Racer is itself a collaboration between Massena and Revolution, the watch publication founded by Wei Koh. It’s honestly a bit surprising that this is the first time these two friends have collaborated on a limited edition watch – both have been at the forefront of the growing limited/collaborative watch space that has dominated the enthusiast watch world in recent years. Nevertheless, this first partnership between the two would seem to be a fitting project based on their interests and the unique type of nostalgia that Massena LAB has mined in the past, and with the Uni-Racer watches specifically.  The Massena LAB x Revolution Uni-Racer 1949 is inspired by what to this point is a well understood aesthetic: the midcentury chronograph. It’s a relatively simple idea that can go in any number of far flung directions, but it boils down to a two register design, pump pushers on a circular case, and, very often, a series of scales and sectors on the dial that lend a complexity and visual interest to the watch, and help place it in a time period where physicians, scientists, soldiers and countless others might have had a real reason to use these things in the days before a smartphone could be found ...

Massena LAB Launches the Mathey-Tissot Mergulhador, a Follow Up to Last Year’s Type XX Chrono Worn & Wound
Massena Lab Launches May 24, 2023

Massena LAB Launches the Mathey-Tissot Mergulhador, a Follow Up to Last Year’s Type XX Chrono

At the end of last year, Massena LAB had an unexpected hit with a pair of limited edition Type XX chronographs signed by Mathey-Tissot. Those watches were inspired by a watch in Massena LAB founder William Massena’s personal collection, and that’s also the genesis of his latest project bearing the Mathy-Tissot name. This time, the watch in question is the Mergulhador Skin Diver, a watch that you’d be forgiven for being enamored with based on name alone. “Mergulhador” means “diver” in Portuguese, and as you’d probably guess, the original version of the watch was marketed to the Portuguese market in the 1970s, and was aimed at both military and civilian customers. It’s a bit obscure, but that’s what’s fun about it, and why it makes sense for someone with Massena’s knowledge and background to bring it to a larger audience.  The main attraction here is the dial, which is a rich amber fumé that gives the appearance of being weatherbeaten for decades. The amber color is complemented by bright orange hour markers and an orange minute track against a black background that feels right out of the 1970s central watch casting. The dial also features oversized white lume plots at each hour, the size of which is certainly in keeping with the general 1970s aesthetic. I think Massena LAB deserves credit here for resisting the urge to use a “faux-tina” tone for the lume. That might have been the obvious way to go for such a vintage influenced watch, but the to...

Massena LAB Teams Up with Angelus for a Limited Edition Doctor’s Chronograph with a Special Movement Worn & Wound
Massena Lab Teams Up Mar 15, 2023

Massena LAB Teams Up with Angelus for a Limited Edition Doctor’s Chronograph with a Special Movement

For the latest Massena LAB limited edition, William Massena’s boutique brand specializing in tasteful remakes of classic pieces with real watch nerd pedigree is reaching back to the 1960s, and showcasing a different type of tool watch. The collaborator for this edition, Angelus, is a historic Swiss brand known largely for their excellent chronographs, and the limited edition seen here is based on a deep cut made specifically for physicians. The Chronographe Médical x Massena LAB is the first watch in Angelus’s new La Fabrique collection, which will specialize in recreating important Angelus watches in small batch limited editions.  The principle behind a “doctor’s watch” is fairly well known. These watches were typically chronographs that incorporate a pulsation scale at the perimeter of the dial or within a bezel, making it easy for a doctor to quickly calculate the heartrate of a patient. Their operation is simple: start the chronograph, count ten heartbeats (or the number the scale on your watch is calibrated for), and then stop the chronograph. The chronograph seconds hand will be pointing to the number of heart beats per minute. You can imagine that the practicality here for a doctor, particularly when watches like this were being made in the 1950s and 60s, was off the charts. Even for the average person, it could be argued that a pulsation scale would be more useful day to day than something like a tachymeter or a telemeter.  The Chronograph Médical lim...

A Collector’s View: Old School By Massena Lab And Luca Soprana (Live Photos) – Reprise Quill & Pad
Massena Lab Jan 28, 2023

A Collector’s View: Old School By Massena Lab And Luca Soprana (Live Photos) – Reprise

In GaryG's 30 years of “serious” participation in the watch hobby, he has met few, if any, more interesting individuals than William Massena Rohr, founder and leader of Massena Lab, and Luca Soprana, an independent complications specialist. Here, Gary reviews (and photographs) the Old School watch collaboration between Soprana and Massena Lab.

INTRODUCING: Louis Erard x Massena LAB team up to debut two frosty Le Régulateur limited editions Time+Tide
Louis Erard x Massena LAB team May 25, 2022

INTRODUCING: Louis Erard x Massena LAB team up to debut two frosty Le Régulateur limited editions

Back in October, we covered the Old School by Massena LAB x Luca Soprana – a montre d’école inspired limited edition crafted and assembled by master watchmaker Luca Soprana. The watch was a limited edition of 11 pieces, and, considering all the hand-craftsmanship that went into building each watch it expectedly carried quite a price tag … ContinuedThe post INTRODUCING: Louis Erard x Massena LAB team up to debut two frosty Le Régulateur limited editions appeared first on Time+Tide Watches.

Massena Lab Introduces the Old School by Luca Soprana SJX Watches
Massena Lab Introduces Oct 21, 2021

Massena Lab Introduces the Old School by Luca Soprana

Following a slew of affordable, vintage-inspired watches, with several made by Habring2, Massena Lab has moved decidedly upmarket with the Old School. The time-only wristwatch retains a typical of the American watch-design studio – once again vintage inspired with a sector-like dial – but boasts a significantly more refined finishing. The model name is a play on words – a reference to its classical design but also the watch is meant to evoke a montre d’école, or “school watch” in English, the graduation project of a watchmaking student. Despite the academic inspiration, the Old School is the work of an experienced watchmaker, Luca Soprana, who cofounded Ateliers 7h38, the complication workshop best known for the Jacob & Co. Astronomia Tourbillon. Initial thoughts Massena Lab founder William Rohr is an industry veteran – amongst other things he’s been managing director of Antiquorum Switzerland and consultant to Bonhams – who has cultivated a sharp eye for design an details. Mr Rohr also has a finger on the current pulse of watch collecting, and the Old School unsurprisingly encapsulates what many enthusiasts currently desire. The design and movement feature traditional elements that are popular now. It’s not meant to be an intriguing or creative product – it is old school after all – but instead a simple watch executed well. One element that illustrates Mr Massena’s keen eye is the dial. The simple design has just enough flair to make it attrac...

INTRODUCING: The Old School by Massena LAB x Luca Soprana Time+Tide
Massena Lab x Luca Soprana Once Oct 21, 2021

INTRODUCING: The Old School by Massena LAB x Luca Soprana

Once upon a time, I applied for a very prestigious and selective watchmaking school here in the USA. Sadly, I did not make the cut, which was probably fair given that I do not have the steadiest hands. A silver lining to this story is that, after my time working as a watch specialist for … ContinuedThe post INTRODUCING: The Old School by Massena LAB x Luca Soprana appeared first on Time+Tide Watches.

Massena Lab Introduces Habring2 with J.N. Shapiro Guilloche Dial SJX Watches
Massena Lab Introduces Habring2 Aug 24, 2021

Massena Lab Introduces Habring2 with J.N. Shapiro Guilloche Dial

After two collaborations with Habring², Massena Lab has just taken the covers off its third joint project with the Austria watchmaker. Strikingly different from the earlier “sector” dial editions, the Erwin Lab03 is a step up in terms of dial decoration. Doing away with the printed sector dial of earlier editions, Massena Lab recruited American guillocheur J.N. Shapiro to create an engine-turned bronze dial with classical Roman numerals and Breguet hands. Initial thoughts Having three variations of one Habring² model in as many years might seem a lot, but Massena Lab has made each version distinctive, each is different enough to bear little resemblance to the stock Erwin. At the same time, the Erwin has appeal. It’s wearable and compact while having an interesting complication, a jumping seconds. Perhaps more elegant than the earlier Massena Lab Erwins, the LAB03 distinguishes itself from the typical guilloche-dial watch. The salmon colour is faddish, but the extra-large Roman numerals and absence of hour markers make the watch stand out from most Breguet-inspired watches. The highlight is definitely the hand-crafted dial. It’s made by Joshua Shapiro, a self-taught independent watchmaker and engine-turning specialist best known for pulling off the extremely intricate guilloche pattern of his own creation. At the same time, Mr Shapiro’s rising reputation certainly adds to the appeal of LAB03. Priced at US$9,450, the Lab03 is the most expensive Erwin from ...

Massena Lab Refreshes the Uni-Racer with Fun Colours SJX Watches
Massena Lab Refreshes Jul 26, 2021

Massena Lab Refreshes the Uni-Racer with Fun Colours

Massena Lab is a design studio that got its start collaborating with independent watchmakers on limited edition timepieces. But the firm more recently unveiled watches under its own label, starting with last year’s Uni-Racer, a chronograph modelled on the mid-20th century Universal Genève “Big Eye” chronograph. Founded by William Rohr, best known for being the former manager of the Timezone.com watch forum, Massena Lab follows up with the Uni-Racer Holiday Collection, a trio of chronographs time clad in funky colours with a retro bent that bring to mind watches of the 1970s. Initial thoughts Vintage remakes have been trendy for several years now, and the sheer number of them mean they are often hit-or-miss. It’s rare for a remake to get the details right ­­– especially since the case and movement are modern ­– something that takes a keen eye to decide what to copy and what to tweak. Mr Rohr’s creations often get the details right – the two-tone sector dial jumping seconds and gilt dial chronograph are cases in point – reflecting his decades of watch collecting. And importantly they are fairly priced. But the Uni-Racer Chronograph stands out from Massena Lab’s portfolio to date. Not only was it the first watch to bear the Massena Lab brand, but it was a near-exact copy of the vintage original – which split opinions and elicited lots of vocal critiques on social media. Uni-Racer “Rally” Still, for anyone who appreciates old-school design, ...

Massena Lab Launches Ming 17.09 Collaboration SJX Watches
Massena Lab Launches Ming 17.09 Collaboration May 14, 2021

Massena Lab Launches Ming 17.09 Collaboration

Shortly after launching the last of the 17-series, at least under its own label, Ming is rolling out a tie up with Massena Lab – the 17.09 Ming X Massena Lab Limited Edition. Having got its start by collaborating with brands like Habring2 before introducing its eponymous brand, Massena Lab puts its own twist on the 17.09 with a honeycomb dial in either honey or black, which will be limited to 50 and 150 pieces respectively. The 17.09 Ming X Massena Lab in black Initial thoughts I loved the 17.09, so much, in fact that I placed an order for one. It’s a well-executed watch at an extremely appealing price point. Likewise, I find the 17.09 Massena Lab attractive. The two models retain the best aspects of the 17.09, such as the floating minute track, skeletonised hands, as well as Ming’s signature flared lugs. But the 17.09 Massena Lab adds a bit more intricacy to the design. When the 17.09 was announced last month, I wrote “the clous de Paris guilloché in the center is less unique than the spiral motif found on the dials of the 17.06″. The dial and its “floating” numerals By doing away with the clous de Paris in favour of honeycomb, the Massena Lab editions become eminently more striking than the standard versions. Between the two, my pick would be the honey dial – the black dial comes a tad too close to triggering my trypophobia. Priced at US$2,595 in black (and US$200 more in honey), the collaborative 17.09s are 20-30% more expensive than the standard...

Making a buzz: Ming x Massena Lab collaborate to create honeycomb hotness Time+Tide
Massena Lab collaborate May 13, 2021

Making a buzz: Ming x Massena Lab collaborate to create honeycomb hotness

Whenever Ming introduces a new watch, the brand’s followers immediately mark their calendars and ensure they set aside time to race to the checkout for one of these highly coveted watches. The designs of this independent watch brand are absolutely distinctive, with every component meticulously crafted to reflect the design language of Ming Thein. Ming … ContinuedThe post Making a buzz: Ming x Massena Lab collaborate to create honeycomb hotness appeared first on Time+Tide Watches.

Massena Lab Quietly Drops a Prototype Series of Chronographs SJX Watches
Massena Lab Quietly Drops Feb 13, 2021

Massena Lab Quietly Drops a Prototype Series of Chronographs

Having gotten its start with collaborations with brands like Habring2, Massena introduced its first wristwatch under its own name last year. Now it’s following up with a hush-hush launch of the Archetype 0.0, a “pre-series prototype” watch that’s neither a limited edition nor regular production. Like the earlier Uni-Racer, the Archetype 0.0 is a vintage-style chronograph conceived with an eye for details that only an enthusiast would appreciate. But unlike its predecessor, the Archetype 0.0 isn’t modelled on a specific vintage watch, instead it is a blend of elements that give it a mid-20th century air, while also having modern conveniences like a 100 m water-resistance rating and a domed sapphire crystal. Initial thoughts The Archetype 0.0 has a “sector” dial with a gilt finish – glossy black lacquer with gold print – a perennial favourite that’s not novel but always appealing. Similar dials are attempted often, but because Massena Lab founder William Rohr is a veteran watch collector and industry insider, the Archetype 0.0 gets even the smallest elements right. The numerals, for instance, have tiny serifs, while the six is “open”, as they would be on vintage watches. And the darker print for the logo and sub-dials is another delightful detail. Although vintage in style, the case is unusual in that it’s not usually found with gilt, “sector” dials in vintage watches, making the combination novel in a subtle manner. Notably, the case is rated t...

Massena Lab Introduces the Uni-Racer Chronograph SJX Watches
Massena Lab Introduces Oct 20, 2020

Massena Lab Introduces the Uni-Racer Chronograph

Having gotten its start by collaborating with independent watchmakers like Habring2, Massena Lab has just unveiled the first watch of its own brand, the Uni-Racer. A vintage-style wristwatch modelled on the Universal Genève Uni-Compax “Big Eye” chronograph of the 1960s, the Uni-Racer features several details that will appeal to enthusiasts, while having an affordable price tag of just under US$3,500. Initial thoughts Like all other remakes of vintage watches, the Uni-Racer reproduces the look of its vintage inspiration, while enlarging everything – the case is 39 mm compared to 37 mm for the original – to suit modern tastes. But unlike most other remakes, the Uni-Racer attends to the details that only a keen-eyed collector would appreciate, which is hardly a surprise since Massena Lab founder William Rohr is a longtime watch collector himself (and probably best known as the former general manager of watch forum Timezone.com). Features like the hand-wind movement and vintage-style buckle indicate the attention to detail in its conception. But there are also the less obvious elements, like the tiny, engraved logo on the crystal and the Massena Lab emblem that resembles an inverted Universal Genève logo. In fact, Massena Lab says it “interviewed former Universal Genève employees and suppliers to confirm original details and aesthetics”. The achievement of the Uni-Racer is not a novel design, but the careful curation of details that give the watch an authentic...