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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans Monochrome
Rolex Accessible Knowledge about “The Nov 2, 2025

Book Review – The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans

With well over a century of watchmaking from the day the brand was founded until today, the world of Rolex can be a daunting one. As the most prolific and widely known brand, and with countless references, generations and innovations coming from the Swiss manufacture, it’s understandable some might get absolutely lost in the details. […]

Introducing – Vacheron Constantin Unveils “The Quest of Time” Astronomical Clock and Watch for 270th Anniversary Monochrome
Vacheron Constantin Unveils “The Quest Sep 16, 2025

Introducing – Vacheron Constantin Unveils “The Quest of Time” Astronomical Clock and Watch for 270th Anniversary

Few watchmaking houses can look back on a history spanning 270 years. Marking such an extraordinary milestone requires more than a timepiece; it calls for a creation that embodies heritage, creativity, and mastery. In the frame of its 270th anniversary celebrations, Vacheron Constantin presents an exceptional object – not a watch per se, but a […]

Sunday Morning Showdown: Audemars Piguet × Swatch Royal Pop Vs. Omega × Swatch Speedmaster MoonSwatch Fratello
Audemars Piguet × Swatch Royal Pop Vs May 31, 2026

Sunday Morning Showdown: Audemars Piguet × Swatch Royal Pop Vs. Omega × Swatch Speedmaster MoonSwatch

Welcome to another Sunday Morning Showdown! This week, we pit two Bioceramic hype monsters against each other. Daan defends the original Omega × Swatch Speedmaster MoonSwatch. Thomas counters with the recent Audemars Piguet × Swatch Royal Pop. Which collaborative Swatch model did it better? Let’s see! The Royal Pop retails for €385 or €400, depending […] Visit Sunday Morning Showdown: Audemars Piguet × Swatch Royal Pop Vs. Omega × Swatch Speedmaster MoonSwatch to read the full article.

Business News: Royal Pop Sales Resume After Launch Rush For Audemars Piguet X Swatch Collaboration Forced Store Closures Hodinkee
Audemars Piguet X Swatch Collaboration Forced May 18, 2026

Business News: Royal Pop Sales Resume After Launch Rush For Audemars Piguet X Swatch Collaboration Forced Store Closures

Sales of the Royal Pop, the bioceramic pocket watch collaboration from Audemars Piguet and Swatch, resumed in some locations on Monday after the Saturday launch was marred by overwhelming crowds that forced store closures across Asia, the Middle East, Europe, and North America. Customers were seen buying the $400 watch in Geneva on Monday as the Swatch boutique resumed sales of the timepiece.  Swatch boutique in Geneva on Saturday saw a heavy police presence to control crowds. Swatch closed at least 20 of its stores on Saturday as launch-day crowds and demand for the Royal Pop pocket watch overwhelmed security and staff. Stores in the U.A.E, India, the U.K., Europe, and at locations in the U.S. and Canada were closed on May 16, according to social media posts, after crowds seeking to buy the pocket watch collaboration surged, queues collapsed, and sporadic scenes of violence broke out. Police were on hand at dozens of locations to control crowds. The line at the Swatch boutique in Wales (photo: Matthew Horwood/Getty Images). The sign on the window of the Wales Swatch boutique following the temporary store closure (photo: Matthew Horwood/Getty Images). The Biel/Bienne-based company, in a statement, said Monday that "the response to the Royal Pop Collection has been phenomenal worldwide," and demand is extremely high. Swatch said that in "around 20 Swatch stores" out of a total of 220 stores globally where the Royal Pop was launched, "challenges arose on launch day because ...

Audemars Piguet × Swatch Royal POp: Here’s What We Know! Fratello
Audemars Piguet × Swatch Royal POp May 11, 2026

Audemars Piguet × Swatch Royal POp: Here’s What We Know!

Swatch has been teasing us for the last week about a secret release scheduled to debut on May 16th. The teasers refer to the Swatch POP (a watch introduced in 1986), a lanyard, a “clac” sound, Audemars Piguet’s Royal Oak, and a Sistem51 mechanical movement.   View this post on Instagram   A post shared […] Visit Audemars Piguet × Swatch Royal POp: Here’s What We Know! to read the full article.

Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold Fratello
Omega × Swatch MoonSwatch collection Aug 3, 2025

Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold

Back in March 2022, the watch world experienced something rarely seen - a global frenzy, not over a mechanical masterpiece or a limited-edition grail but, instead, a battery-powered, (Bioceramic) plastic-bodied chronograph. The original Omega × Swatch MoonSwatch collection dropped without much warning, causing scenes that rivaled those of sneaker releases. People queued overnight outside Swatch […] Visit Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold to read the full article.

Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online Fratello
Omega × Swatch MoonSwatch Jan 14, 2025

Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online

Which strap do you wear your MoonSwatch on? Are you still using the original strap, or have you ordered some third-party options? Well, listen up because, in a surprise move, Swatch opened an online strap store specifically for the Omega × Swatch MoonSwatch. The two-piece straps are made of rubber and have a two-tone design, […] Visit Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online to read the full article.

More MoonSwatch: Omega and Swatch Team Up Again for a “Mission on Earth” Worn & Wound
Blancpain x Swatch “Scuba” Fifty Jun 12, 2024

More MoonSwatch: Omega and Swatch Team Up Again for a “Mission on Earth”

There are only a few certainties in life: death, taxes, and new MoonSwatches being released every five or six months. Yes, as you’ve undoubtedly heard by now, Swatch and Omega have once again taken over your Instagram feed, knocking out three new versions of the MoonSwatch. This release follows a pair of Snoopy themed MoonSwatch moonphases, and of course the Blancpain x Swatch “Scuba” Fifty Fathoms. These new MoonSwatches hew closer to the original idea of the watch, but each is just a little extra, like guacamole on a burrito, which one of them kind of looks like if you squint.  The three watches seen here make up the MoonSwatch “Mission on Earth” series, and as the name would suggest are inspired by earthbound phenomena. The “Desert” variant has a tan BioCeramic case and taupe dial, with an aesthetic inspired by, well, the desert. Slightly more adventurous is the “Lava” MoonSwatch, with a bright red case and an orange chronograph seconds hand that pays homage to the Omega “Ultraman” Speedmaster. The third watch, and the best of the three in my opinion, is the “Polar Lights,” which features a turquoise case and a dial inspired by the aesthetic of aventurine.  As many readers will surely recall, I’m not the biggest fan of the MoonSwatch. What was once a charming idea and perhaps a way to get new enthusiasts into the hobby quickly became something of a money grab. A predictable result, no doubt. But now that there’s a regular cadence to these...

Introducing: The MoonSwatch Snoopy - Mission To The Moonphase Fratello
Omega × Swatch MoonSwatch Mission Mar 21, 2024

Introducing: The MoonSwatch Snoopy - Mission To The Moonphase

Exactly two years after the successful launch of the MoonSwatch, Swatch introduces the Mission to the Moonphase. It’s a MoonSwatch Snoopy, in short, as NASA’s “watchdog” is positioned in the upper-right sub-dial. On the battery cover on the case back, there is also Snoopy’s footprint on the Moon. Clever! Omega × Swatch MoonSwatch Mission to […] Visit Introducing: The MoonSwatch Snoopy - Mission To The Moonphase to read the full article.

Omega x Swatch BioCeramic MoonSwatch Collection Two Broke Watch Snobs
Omega x Swatch BioCeramic MoonSwatch Mar 23, 2022

Omega x Swatch BioCeramic MoonSwatch Collection

Today the watch world was stunned when word got out that Swatch and Omega have collaborated to bring us a set of 11 new, affordably-priced "Speedmasters." Now, considering the available color options, the proprietary BioCeramic cases, and reliable quartz movements - it's clear that these will be a hit with everyone from budget-conscious collectors to hardcore Speedy fanatics.

Introducing – Poetry in motion with the Patek Philippe 5249R-001 “The Fox and the Crow” Automaton Monochrome
Patek Philippe 5249R-001 “The Fox Apr 13, 2026

Introducing – Poetry in motion with the Patek Philippe 5249R-001 “The Fox and the Crow” Automaton

With the Reference 5249R-001 “The Fox and the Crow”, Patek Philippe presents the first automaton of its modern history. Showcasing rare handcrafts and displaying the hours and minutes on demand, this poetic wristwatch is the reinterpretation of one of the treasures of the Patek Philippe Museum, a pocket watch from 1958. At the press of […]