Artisans de Genève Introduces the Lance Armstrong Skeleton “Daytona”
Known for customised watches created for celebrity athletes, Artisans de Genève (ADG) has just revealed its latest project, the Armstrong. Based on a Rolex Daytona ref. 116520, the watch was commissioned by former pro cyclist Lance Armstrong. Though it looks thoroughly contemporary, it is modelled on the vintage Daytona ref. 6239 “Pulsations”, one of which just sold at Phillips for US$693,000. The vintage inspiration is literal, yet reinterpreted creatively. The Armstrong has been skeletonised and heavily modified, with both the hour register and automatic winding mechanism removed, resulting in an unusually minimalist watch. Initial thoughts Leaving aside Mr Armstrong’s chequered past – he was a cancer survivor and then multi-time world champion before getting a lifetime ban for doping – his namesake watch is surprisingly interesting. Although it is clearly modern in style, the Armstrong is vintage inspired – it is literally a manual-wind, “pulsations” Daytona. In that sense, it is actually a vintage remake with imagination. A significant amount of effort was clearly expended to get there, and the work appears to be of high quality. Doing away with large chunks of the movements feels drastic, yet the result is intriguing, both conceptually and visually. Or put more simply, it’s weird in a good way. The customisation is priced at about US$45,000, but that excludes the watch, which the client has to supply. It’s fair enough given the substantial work on...
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