SJX Watches
H. Moser & Cie. Collaborates with Studio Underd0g on a Fruity Pair
H. Moser & Cie. has often injected humour into its watchmaking and does so with its latest collaboration, a pair of watches conceived with micro-brand Studio Underd0g. Presented a box set of two watches, the H. Moser & Cie. Endeavor Calendar Passion Fruit and Studio Underd0g 03SERIES Passi0n Fruit are designed around the same theme, namely passionfruit. Each watch, however, reflects the respective brand’s signature characteristics and price point. The Moser is a perpetual calendar with an in-house movement and fired enamel dial, while the Studio Underd0g is a Sellita-powered chronograph. Initial thoughts The collaborations in horology are sometimes uninspiring and dull. While MoonSwatch may be a commercial hit, or was a hit, it is precisely what one would expect from Swatch and Omega. However, the fruity duo from Moser and Studio Underd0g manage to be different, while retaining the brands’ respective identities. This is also one of the instances where a box set isn’t made up of repetitive or redundant watches. Though similar in colour, the two watches are substantially different, particularly in tactile feel. The owner can choose to wear either for different occasions or even gift one (probably the chronograph). Priced at CHF59,000 for the pair, the passionfruit editions are good value considering what would sell for individually. The Studio Underd0g would probably cost about CHF3,000, with the Moser accounting for the rest of the price, which is comparable to the re...
