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Swiss Made

Legally regulated country-of-origin mark. Since 2017 requires at least 60% Swiss production cost, Swiss movement, Swiss development, and Swiss assembly and inspection.

The 57 Best Swiss Watch Brands: A Complete Guide for 2026 Teddy Baldassarre
Audemars Piguet but also from Oct 20, 2025

The 57 Best Swiss Watch Brands: A Complete Guide for 2026

If you were to ask the average person on the street in any part of the world which nation comes to mind when they think about luxury watches, they’d likely not hesitate in naming Switzerland. While the realities of the international watch industry are more complex, and several other nations, such as Japan and Germany, are also prominent makers of excellent luxury watches, Switzerland will always, justifiably, be regarded as the world center of fine watchmaking. The country's longtime reputation for watch excellence springs not only from the sheer number of industry giants that call it home - including household names like Rolex, Omega, Patek Philippe, and Audemars Piguet - but also from its world-renowned reputation for expertise in all the various crafts that go into fine watchmaking. The Swiss watch industry is as vast as it is complex, with different brands offering varying specialties in a wide range of price points for export around the globe.With all of that in mind, trying to boil down the Swiss watch industry to a subjective list of major players is a bit of a daunting task, as there are many dozens of brands worthy of inclusion. Here we attempt to provide a brief overview of some of the most prominent brands in the Swiss watch industry to give you a basic understanding of what makes each one special. For each brand, we'll provide a bit of history, showcase its major milestones and most important watches, and offer a bit of insight on w...

Tritium Watches: How They Work, And How They're Still Being Made Teddy Baldassarre
Panerai Oct 10, 2025

Tritium Watches: How They Work, And How They're Still Being Made

The need to read the time in the dark has been a challenge for the makers of timepieces for hundreds of years. The first solution was not a visual but an audible one: watches that could chime the current hour and minute on demand. These types of watches, aka minute repeaters and sonneries, are quite rare and expensive today and regarded as luxuries rather than the utilitarian inventions they initially were. In the 1900s, a more practical option presented itself: treating a watch’s dial with luminous paint that made its time display visible in darkness. And while this approach proved to be much more cost-effective and practical, it also brought a new set of challenges, as the earliest substances used on the dials were discovered to be unsafe, for the people who made the watches and, to a lesser extent, those who wore them. Let There Be Light The first material applied to watch dials for nighttime luminescence was radium paint, which, thanks to radium’s half-life of 1,600 years, offered a long-lasting glow during that period before dimming - the catch being that, as its name implies, radium (specifically Radium-226, which was used as the base of the “Radiomir” substance registered by Guido Panerai ) is radioactive. In the 1920s, the mostly female factory workers who painted the watch dials with radium compounds started falling ill and dying at alarming rates, leading to lawsuits against the companies that produced the material and eventually, safer working conditio...

First Look - The New Tissot Classic Dream Powermatic 80, a Sub-500 Entry-Level Swiss Watch with Substance Monochrome
Tissot Classic Dream Powermatic 80 Oct 9, 2025

First Look - The New Tissot Classic Dream Powermatic 80, a Sub-500 Entry-Level Swiss Watch with Substance

Tissot is basking in the limelight these days with a string of attractive models at unbeatable prices that have quite literally flown off the shelves, including the much-coveted PRX integrated sports watch. However, suppose you are in the market for a more traditional, clean-cut, daily, three-hand-and-date companion? Well, Tissot’s Classic Dream collection has just expanded […]

Museums, Foundations, Archives - The Rise of Swiss Horological Institutions SJX Watches
Oct 9, 2025

Museums, Foundations, Archives - The Rise of Swiss Horological Institutions

When I look at the current landscape of watch culture, I see a tension that defines our time. On one side lies the fascination with the way a watch appears on the wrist, and the endless variations of colour and form that drive demand. On the other lies a culture that is older, slower, and infinitely more complex; the science of horology, the mastery of craft, and the knowledge transmitted across centuries. In recent years, I have felt this latter culture slipping into the background, lost beneath the pageantry of style. Yet at the same time, I have witnessed a counter-movement taking shape in Switzerland, a series of initiatives that seek to protect, project, and transmit the deeper culture of watchmaking. I see in them a form of resistance, a refusal to let horology dissolve into an empty shell of design. This is the rise of Swiss horological institutions. The Clockmakers’ Museum in London. Originally displayed at the Guildhall, the collection is now on display at the Science Museum. The early resistance It is worth remembering that Switzerland, for all its dominance in production, did not take the first steps in creating enduring institutions around horology; Britain anticipated this need by centuries. In 1631, Charles I granted a royal charter to the Worshipful Company of Clockmakers, giving formal civic recognition to the craft. What began as a guild evolved into a guardian of standards, a keeper of apprenticeships, and eventually the custodian of one of the world’...

News - Rolex to Release its Second Authorized Book “Oyster Perpetual Datejust - A Watch that Made History” Monochrome
Rolex Sep 12, 2025

News - Rolex to Release its Second Authorized Book “Oyster Perpetual Datejust - A Watch that Made History”

Exactly one year ago, Rolex, with the help of author Nicholas Foulkes and publisher Wallpaper, took us by surprise when releasing the first-ever Crown-authorised book, The History of the Oyster Perpetual Submariner Watch. While such initiatives have been done on multiple occasions by other brands, a historical book receiving the stamp of approval of Rolex […]

The Cornell Watch Company Introduces the Lozier, with a Case, Crown, Dial and Hands Made in the United States Worn & Wound
Jun 18, 2025

The Cornell Watch Company Introduces the Lozier, with a Case, Crown, Dial and Hands Made in the United States

Back in February, Alec Dent wrote a story about two new references from Cornell Watch Company, and hinted at a much more significant development a little further down the line. Well, we are now far enough down that proverbial line to see what Cornell has been teasing, not just since their February release, but in conversations with brand founders John and Chrissy Warren going back to at least the summer of last year. Cornell’s initial release, a quite expensive modern interpretation of classic American pocket watches made by the original incarnation of the Cornell Watch Company, was and continues to be a very beautifully made luxury watch. But, as any brand owner will tell you, it’s difficult to run a watch brand based on one single, expensive product. Even more so when that product is produced, as much as possible, here in the United States with an assist from industry legend Roland Murphy at RGM. It’s largely that desire to make something in America that animates Cornell, and it’s led them to their newest offering, the Lozier, a far more affordable watch that can be produced at scale, and is made in partnership with Ohio’s Hour Precision, also profiled recently by Alec Dent. The Lozier is a three-hander designed for everyday wear, and inspired chiefly by watches produced in the first half the 20th century. It’s 37.5mm in diameter and measures 8.5mm tall, including the crystal. One of the most notable design quirks of the watch is the broad 22mm lug width, a d...

Venezianico Introduces the Redentore Utopia, Featuring the Italian Made V5000 Caliber Worn & Wound
Venezianico Introduces Jun 13, 2025

Venezianico Introduces the Redentore Utopia, Featuring the Italian Made V5000 Caliber

It tends to be a big deal when a watchmaker unveils their first “in-house” movement, a pivotal milestone that often marks a step into the upmarket. For Italian brand Venezianico, tapping into the expertise of Fausto Berizzi, the technical director of OISA, was the key to their first proprietary mechanical caliber, designed, registered, and built entirely in Italy. The result is the Redentore Utopia, and its beating heart: the V5000 Caliber mechanical movement.  In a break from convention, the Redentore Utopia is more of a stage for the V5000 Caliber movement-a catalyst for the Venezianico brand and its future momentum. Still, Venezianico matches the enthusiasm of the movement with a visually-gripping timepiece that certainly doesn’t signal its status as simply a vessel for the brand’s technical growth. Wearing a 316L stainless steel case that measures at 38mm in diameter and 8.9mm in thickness, the Utopia is firmly a dress watch. The deep blue dial is constructed via ion plating and features a dazzling, hand-engraved guilloché pattern, designed exclusively for the Utopia on a rose engine lathe by master artisan Riccarfo Renzetti. The result is a radial motif that gives the appearance of being in constant motion, with light glancing off each angle as the watch is shifted on the wrist.  On the dial, baton-style, hand-applied indices line the circumference, and faceted alpha hands match the stainless steel case’s polished finish. The sole text detail on the dia...

Citizen Celebrates 40 Years of the Aqualand, One of the Most Unique Dive Watches Ever Made Worn & Wound
Citizen Celebrates 40 Years Jun 5, 2025

Citizen Celebrates 40 Years of the Aqualand, One of the Most Unique Dive Watches Ever Made

There are lots of dive watches out there – it’s perhaps the most ubiquitous of all the watch genres. Frankly, it’s easy to see why. In addition to being highly specialized for a very specific task, they tend to work incredibly well as casual, everyday watches regardless of what you happen to be doing with them. The reason for this is very much because of the design traits these watches share that make them so highly specialized: ultra clear legibility, robust water proof cases, and a generally nondescript design that allows the watch to be worn easily with a wetsuit and also blend into the fabric of our everyday lives.  But then there are a handful of truly unusual dive watches that give away their specialized nature even at a passing glance. They look less like watches and more like obscure devices or instruments that should only be used by people who really know what they’re doing, have received the necessary training, and perhaps have signed a liability waiver. The Omega Ploprof immediately comes to mind, as does something like the Singer Divetrack – these are watches that play with the form of what we understand a watch to be in the name of functionality. Citizen, for 40 years, has also made a watch that fits neatly into this category: the Aqualand. The name is a bit of an oxymoron, but the watch itself is less confusing. It has always been a uniquely specialized instrument tailored to the specific needs of divers.  This year marks the 40th anniversary of t...

Serica Introduces the 5303 PLD, a New Diver Made in Collaboration with the French Navy Worn & Wound
Serica Introduces May 15, 2025

Serica Introduces the 5303 PLD, a New Diver Made in Collaboration with the French Navy

Serica has unveiled the new 5303 PLD, a new dive watch the brand has developed in partnership with the French Navy. Specifically, the watch was developed with the EOD (Explosive Ordinance Disposal) team, which, I think most people will understand, is a fairly highly specialized and dangerous diving discipline. The watch follows the form and function of Serica’s popular 5303 diver, but with a few small tweaks that distinguish it from the standard version without calling out to its inspiration too overtly.  The most notable and obvious change from the standard 5303 is the new bezel, which has a “DT Max” scale as opposed to the standard dive bezel that allows you to count minutes from a given start time. The DT Max bezel features twin scales (minutes and meters) that display the “maximum working time” at a given depth. This allows a diver, in theory, to ascend continuously without decompression stops, a necessity for EOD divers. The number at the outer scale (“profonduer,” or depth) relates directly to a number on the inner scale, the number of minutes a diver can safely work. Not super functional for anyone not on a dive, but it provides a very real reminder of the danger of the sport, and adds a certain charm to the piece. The bezel itself is rendered in a shade the brand refers to as “abyssal blue,” and it’s a very nice shade that further sets this diver apart from other watches in the Serica lineup.  Serica has also tweaked the dial in small ways for...