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Business News: LVMH Close to Formula 1 Sponsorship Deal SJX Watches
Louis Vuitton would have Sep 6, 2024

Business News: LVMH Close to Formula 1 Sponsorship Deal

The rumours have been swirling for some months that LVMH has replaced Rolex as a key sponsor of Formula 1. As we noted in our July editorial, that wasn’t true yet. According to a source inside F1, LVMH and Formula One Group are on the cusp of a multiyear sponsorship deal starting in 2025. The French luxury group will join Lenovo and Santander as the latest sponsors of F1. Once signed, the deal will mean that LVMH takes the place of Rolex, which had been “Global Partner” of F1 since 2013. The group is not new to F1. TAG Heuer is now a sponsor of Red Bull Racing, while Dior only just signed up Lewis Hamilton as a brand ambassador. But now the group’s many brands – 75 at last count – could stand to gain even more exposure with F1. Marques like Moët & Chandon, Hublot, Loro Piana, and of course Louis Vuitton would have the chance to share in the increasing viewership of the sport, which has been steadily growing its presence in pop culture since it was acquired American media conglomerate Liberty Media in 2017. Besides adding races in glamorous cities like Miami, F1 is now the subject of a hit television series on Netflix. And a film starring Brad Pitt, titled F1 naturally, will premiere on Apple TV next year. LVMH Watch Division chief Frédéric Arnault (third from left) at the 2023 Monaco Grand Prix with the drivers of Red Bull Racing. Image – TAG Heuer TAG Heuer returns More importantly, an F1 deal will be a return to form of sorts for TAG Heuer, the biggest ...

Lessons Learned From Geneva Watch Days - Complicated Times Call For Complicated Watches Fratello
Sep 6, 2024

Lessons Learned From Geneva Watch Days - Complicated Times Call For Complicated Watches

The 2024 edition of Geneva Watch Days was the hottest ever. Not only did the temperatures soar to unprecedented heights (30+ degrees Celsius), but more brands also showed their goods than ever before (52), and the number of visitors compared to last year increased by more than 70% (13,800). Some watch insiders expected an event […] Visit Lessons Learned From Geneva Watch Days - Complicated Times Call For Complicated Watches to read the full article.

Hot Take: Brand-New TAG Heuer Carrera Chronograph Extreme Sport References Fratello
TAG Heuer Carrera Chronograph Extreme Sport Sep 5, 2024

Hot Take: Brand-New TAG Heuer Carrera Chronograph Extreme Sport References

TAG Heuer isn’t shying away from ultra-modern styling lately. Or, I should say, the brand offers a choice of modern and classic watches, even within the racing-themed Carrera line. For those who tend to prefer vintage looks, there is the Carrera Glassbox. If, however, you are more into futuristic designs, we have something for you […] Visit Hot Take: Brand-New TAG Heuer Carrera Chronograph Extreme Sport References to read the full article.

First Look – The Tissot PRX 40 Powermatic 80, now with Gradient Dials or in Full Forged Carbon Monochrome
Tissot PRX 40 Powermatic 80 Sep 5, 2024

First Look – The Tissot PRX 40 Powermatic 80, now with Gradient Dials or in Full Forged Carbon

One of the Swiss watch industry’s main successes from recent years, and Tissot‘s star collection, the PRX range has become a true hit since its inaugural release in 2021. Since then, this collection has been drastically enlarged to offer more movements, more colours, more materials, more straps and more dimensions. While we thought the mint […]

Introducing: The Longines Legend Diver Goes Terracotta, Gray, And Green Fratello
Longines Legend Diver Goes Terracotta Sep 4, 2024

Introducing: The Longines Legend Diver Goes Terracotta, Gray, And Green

We were all quite excited here at Fratello when Longines announced a new 39mm version of the Legend Diver last November. Not only did we love the new dimensions, but the omittance of the date was also met with applause here. With a denim-like blue and a black version on offer, something told us more […] Visit Introducing: The Longines Legend Diver Goes Terracotta, Gray, And Green to read the full article.

Alpina Launches the Alpiner Extreme Skeleton Worn & Wound
Citizen Watch family Sep 3, 2024

Alpina Launches the Alpiner Extreme Skeleton

For more than 140 years, Alpina has made a name for itself as a premier watch brand for sportsmen and adventurers alike. Now under the Citizen Watch family, the Swiss brand continues to bring to market exciting watches that often punch way above their weight class. Take, for example, the latest release by the brand: the Alpiner Extreme Skeleton. Coming in two references, depending on the strap chosen, these watches mark an interesting advent for the brand: marrying sports watch performance with a skeletonized dial in one.  Every millimeter of this Alpiner iteration has been consciously redesigned for both aesthetics and performance. It’s hard to talk about this watch without mentioning the namesake skeleton architecture of the watch. Of course, the lack of a proper dial gives us a peek into the inner workings of the movement; it’s the small finishes throughout the watch that make it truly impressive. Take, for instance, the finishing on the movement that alternates between satin and polished surfaces. Or the hour markers applied by hand to the crystal, giving them a floating appearance against a dialless backdrop. Or the luminescent hands which tie it all together and remind one that this is, first and foremost, a sports watch. It’s all packed into a compact and wearable 39mm x 40.55 mm cushion case. Noted earlier, this watch comes in two references. The first (AL-520GSKT3AE6B) is a monochromatic gray variant that’s inspired by the Alpine foothills. This reference...

Introducing – Seiko Brings The Marinemaster Back to Basics, With the SLA077 and SLA079 Monochrome
Seiko Brings Sep 2, 2024

Introducing – Seiko Brings The Marinemaster Back to Basics, With the SLA077 and SLA079

The original Seiko Marinemaster – reference SBDX001 – was introduced in 2000 as a large, modern and very capable pro-oriented dive watch that represented Seiko’s best. After a pause in production, the Marinemaster returned in 2023 as a smaller, more mainstream model with a bit more polish and less water resistance, which somehow brought divided […]

First Look – The New Grand Seiko Evolution 9 Atera Valley SLGA025 Monochrome
Grand Seiko Evolution 9 Atera Valley Sep 2, 2024

First Look – The New Grand Seiko Evolution 9 Atera Valley SLGA025

A contemporary yet gentle evolution of the original “Grammar of Design” established with the 1967 44GS, the Evolution 9 collection is the vision of the future for Grand Seiko. More modern, more ergonomic, presented in a sporty-chic attire and mostly equipped with new generations of the emblematic calibres 9R and 9S, this collection has already […]

H. Moser & Cie. And Studio Underd0g Unveil The Fruits Of Their Shared Passion Project Fratello
H. Moser & Cie Aug 31, 2024

H. Moser & Cie. And Studio Underd0g Unveil The Fruits Of Their Shared Passion Project

Have you ever seen or heard something and said to yourself, “Why didn’t I think of that?” That’s exactly what I did when I saw the press release for this collaboration between H. Moser & Cie. and Studio Underd0g. At first glance, these brands couldn’t be any more different. The first makes high-end watches, often […] Visit H. Moser & Cie. And Studio Underd0g Unveil The Fruits Of Their Shared Passion Project to read the full article.

Introducing – The Frederique Constant Classic Moonphase Date Malachite Limited Edition Monochrome
Frederique Constant Classic Moonphase Date Malachite Aug 30, 2024

Introducing – The Frederique Constant Classic Moonphase Date Malachite Limited Edition

Frederique Constant has updated its Classic Moonphase Date Manufacture with a premium 18k white gold case and green malachite dial that’s being released in limited numbers. It’s aesthetically similar to the British racing green (dial) steel variant from a few months ago, but is now much more premium with the change in materials. The watch […]

Tudor Introduces a New Blue Black Bay Chronograph on the Eve of Geneva Watch Days Worn & Wound
Tudor Introduces Aug 28, 2024

Tudor Introduces a New Blue Black Bay Chronograph on the Eve of Geneva Watch Days

The watch world descends upon Geneva this week for Geneva Watch Days, which means new releases, which have been on a slow drip all summer, are suddenly on a more aggressive clip. While several dozen brands are official participants in Geneva Watch Days, like Watches & Wonders, other brands tend to jump in on the fun and coordinate releases and even take meetings outside the official program. Tudor is never one to let an opportunity like this pass, and even though they aren’t officially on the docket, they’ve dropped a new release on the eve of the festivities.  The Black Bay Chronograph “Blue” Boutique Edition is exactly what it says on the tin. Here we have a blue panda rendition of the brand’s premier chronograph model, with a deep blue dial and silvered subdials at 9:00 and 3:00. And yes, availability is said to be limited to “select Tudor boutiques.”  This release comes just a few months after Tudor surprised us with an extremely limited pink edition of the Black Bay Chrono. That watch has proven to be among the most sought after new releases of the year, and while the pink dial is certainly the star, the secret weapon is the inclusion of the fantastic five-link bracelet, which saw it’s debut in the chrono lineup on the pink edition. It’s back for the “Blue” Boutique, and based on Tudor supplied imagery alone, I’m prepared to say this is the correct bracelet for this watch, full stop.  In terms of specs, all the key data is carried over from ...

MB&F; and L’Epee 1839 Introduce Steampunk Airship Clock SJX Watches
MB&F; Aug 28, 2024

MB&F; and L’Epee 1839 Introduce Steampunk Airship Clock

MB&F;’s sculptural clocks made by L’Epee 1839 have ranged from sci-fi spiders to robots. And now the pair have debuted their most elaborate and expensive desk clock to date, the Albatross. Inspired by the airship of the same name in the Jules Verne novel Robur the Conqueror, the steampunk Albatross does more than tell the time. The clock also incorporates an hourstriker as well as a propellor automaton that activates alongside the hourstriker. Initial thoughts The Albatross is more interesting mechanically than MB&F;’s past collaborations with L’Epee, which were mostly about the form of the clock. This, on the other hand, incorporates mechanics into the design with the propeller automaton linked to the hourstriker. Coupled with the chiming and spinning propellors, the sheer size – 60 cm high and some 17 kg – makes the Albatross a truly impressive object. But the Albatross costs about CHF120,000 before taxes, which is a big number even considering its complexity. While the impressive mechanics and careful construction of the clock arguably justify the price, the price tag puts it in competition with a lot of compelling watches, at least for a watch collector. For someone looking for an impressive desktop object or the ultimate in home decor, this has arguably less competition. Jules Verne’s airship Made of steel, brass, and aluminium, the Albatross contains two separate movements. The first is a twin barrel, eight-day movement for the timekeeping and hourstriker...

Bangalore Watch Company’s Latest is Inspired by Himalayan Rescue Helicopters Worn & Wound
Aug 28, 2024

Bangalore Watch Company’s Latest is Inspired by Himalayan Rescue Helicopters

As India’s luxury market continues to grow, there has been an opportunity for more domestic-made brands to shine. One such brand is the Bangalore Watch Company. Since 2018, the brand has been making timepieces that are inspired by the rich landscape and heritage of the subcontinent. One such series of watches, MACH 1, has centered on the Indian Air Force. Past iterations have focused on various motifs, from formation aerobatics to aircraft carriers. For their latest launch, Bangalore Watch Company has set their sights to the clouds and high-altitude helicopters. The Himalayas have long captivated the cultural imagination of the world – and especially those in India. With over 1,600 peaks with a towering 6,000 meter presence, the mountain range inspires both fear and awe. It’s incredible, then, to think that some of the top aviators in India use helicopters for reconnaissance and resupply operations in some of the most challenging flying conditions on the planet. Enter the Mach 1 Avalanche, inspired by the harsh beauty of the Himalayan peaks and the danger that is intrinsically tied to the airspace. This is first evident with the “Frostpeak” dial, inspired by freshly fallen snow, which shimmers with a motif de grain that plays with light in varying conditions. The bright red minute hand, coated with Super-Luminova, draws inspiration from airspeed indicators and the vibrant colors of mountain rescue helicopters while the case back is engraved with an image of a hel...