Breitling (Re)Introduces the Chronomat with Rouleaux Bracelet
One of the most fashionable watches of the late 1980s and 1990s was the Breitling Chronomat with the distinctive Rouleaux bracelet, specifically the two-tone, steel-and-yellow-gold model with a dark blue dial. The watch of choice for assorted air force squadrons, the Chronomat was also spotted on major Hollywood stars of the era, most prominently Jerry Seinfeld and Bruce Willis. Breitling’s supercharged success after the Quartz Crisis – having been rescued by Swiss entrepreneur Ernest Schneider – was largely down to the Chronomat. Now the Chronomat on the Rouleaux bracelet is making its comeback, after having been discontinued several years ago. Abandoning the styling of recent, unsuccessful facelifts, the new Chronomat B01 42 returns with a tightly-executed design that incorporates several elements of the 1990s classic. A historic hit Launched to mark the 100th anniversary of Breitling in 1984, the Chronomat marked the brand’s return to mechanical watches. In 1979, the late Ernest Schneider took over an ailing Breitling, which until was then making mostly quartz watches with a military flavour. Having delivered the inaugural version of the Chronomat to members of Frecce Tricolori, the aerobatic team of the Italian air force, Schneider had a hit on his hands once the Chronomat was sold to the public. A page from the 1987 Breitling catalogue showing several versions of the Chronomat Though it had the same name as a vintage Breitling chronograph, the Chronomat l...
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