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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Mido Ocean Star: A Complete Guide To The Historic Dive Watch Teddy Baldassarre
Mido Sep 3, 2025

Mido Ocean Star: A Complete Guide To The Historic Dive Watch

Mido is not one of the more widely familiar watchmakers in North America - though its watches have enjoyed a longstanding popularity south of the border, in Latin America - despite the fact that the brand, now owned by Swatch Group, has been around for a long time. It was founded on November 11, 1918, the same date of the armistice that ended World War I, by watchmaker Georges G. Schaeren (below) in the Swiss town of Biel-Bienne. Its name comes from the Spanish phrase Yo Mido, meaning “I Measure,” which may or may not indicate that Schaeren had always intended his products to appeal to a large Spanish-speaking audience. What is indisputable is that the Mido brand contributed some significant innovations to watchmaking in the 20th Century, few of which are often acknowledged. The company came up with one of the first solutions to waterproofing watch cases in 1930, developing a sealing system (below) that installed a watertight gasket made of cork between the crown and the case; Mido later named this invention “Aquadura.” The Mido Multifort, still produced today, debuted in 1934 and became the first antimagnetic watch with automatic winding. In 1945, Mido unveiled the Multi-CenterChrono, the first chronograph watch with a central display for the elapsed time, and in 1954 developed the Powerwind automatic winding system that increased efficiency by reducing the number of parts in the mechanism. Of all these milestones, it was the Aquadura waterproofing technolog...

Introducing – Game Changer…? Casio Launches its First Mechanical Watch, the Edifice EFK-100 Automatic Monochrome
Hamilton Jul 15, 2025

Introducing – Game Changer…? Casio Launches its First Mechanical Watch, the Edifice EFK-100 Automatic

It’s been several years since the Swiss abandoned the truly affordable, sub-400-euro mechanical watch category. Once a gateway to Swiss mechanical watchmaking at reasonable prices, lower-end Swatch Group brands (Tissot and Hamilton) are now priced above that range. This situation, however, has been extremely beneficial to two Japanese giants, a sort of duopoly composed of […]

Hands-On With The MoonSwatch 1965 - The 30th Version Of The Bioceramic Speedmaster Fratello
Mar 11, 2025

Hands-On With The MoonSwatch 1965 - The 30th Version Of The Bioceramic Speedmaster

In total, Swatch has introduced 30 MoonSwatch models since 2022. First, there were the original 11 MoonSwatch variants, and then, a year later, we saw 11 others with a Moonshine Gold-plated hand. In 2024, we got two MoonSwatch Snoopy models, three new MoonSwatch Mission on Earth variants, a Mission to the Super Blue Moonphase, and […] Visit Hands-On With The MoonSwatch 1965 - The 30th Version Of The Bioceramic Speedmaster to read the full article.

Certina Enters the Affordable Integrated Bracelet Sports Watch Arena with the New DS-7 Powermatic 80 Worn & Wound
Certina Enters Oct 30, 2023

Certina Enters the Affordable Integrated Bracelet Sports Watch Arena with the New DS-7 Powermatic 80

The affordable integrated bracelet sports watch wars have been waged on multiple fronts for many months at this point, and now, in a surprising development to some, they’ve hit the Swatch Group in a major way. Since its introduction, the Tissot PRX has been the standard bearer in the value driven integrated bracelet sports watch market, offering a huge variety of dial colors, sizes, and movement options at a price point that makes them compelling for collectors curious to try out what is undoubtedly still the hottest variety of sporty watch in the greater horological landscape. But now, a new challenger has emerged from within, with the introduction of Certina’s DS-7 Powermatic 80. Certina, at least in the United States, is frequently overlooked, as the brand doesn’t have significant distribution here, but they hold a key spot in the Swatch Group’s roster of brands on the more affordable side of the spectrum, and the new integrated offering here is an interesting and subtle contrast with the vaunted PRX.  The PRX is notable for its highly angular case shape, inspired by a distinctly 1980s design language. Particularly in quartz variants, it feels decidedly retro while still giving more than a whiff of Royal Oak if you just give it a quick glance. The DS-7 as seen here is a very different animal, with a much softer and rounder case shape and bracelet integration. If the PRX conjures the 1980s, the DS-7 feels more like a 1970s throwback, particularly considering som...

Windup Watch Shop Alternatives to the Swatch x Blancpain Worn & Wound
Blancpain It’s tricky business finding Oct 24, 2023

Windup Watch Shop Alternatives to the Swatch x Blancpain

It’s tricky business finding alternatives to the Swatch x Blancpain Fifty Fathoms; seldom do we see high-low collaborations of this kind in the industry. Indeed the bioceramic dive watch looms large in the minds of both collectors and the mainstream public, and for good reason. While the lightweight colorful dive watch is great fun, however, those who are looking beyond the hype for more substantial dive watches around a similar price point should consider these options here in the Windup Watch Shop. It’s tricky business finding alternatives to the Swatch x Blancpain Fifty Fathoms; seldom do we see high-low collaborations of this kind in the industry. Indeed the bioceramic dive watch looms large in the minds of both collectors and the mainstream public, and for good reason. While the lightweight colorful dive watch is great fun, however, those who are looking beyond the hype for more substantial dive watches around a similar price point should consider these options here in the Windup Watch Shop. The post Windup Watch Shop Alternatives to the Swatch x Blancpain appeared first on Worn & Wound.

VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic Time+Tide
Oct 12, 2022

VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic

During the early hours of Monday morning, there was a brazen smash-and-grab raid at the Swatch store in Amsterdam. After forcing entry, a hooded man broke into a glass cabinet and made off with the window-display suitcase containing the entire BIOCERAMIC MoonSwatch collection. Police were called to the crime scene but, at the time of … ContinuedThe post VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic appeared first on Time+Tide Watches.

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train Time+Tide
Omega Apr 26, 2022

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train

The raging hype over the MoonSwatch has provoked a maelstrom of opinions. Some people believe it’s a bold collaboration that has reinvigorated the appeal of both Swatch and Omega. Others dismiss the MoonSwatch as little more than a marketing stunt that cheapens Omega’s iconic Speedmaster and even risks diminishing its long-term appeal. As the discussion … ContinuedThe post Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train appeared first on Time+Tide Watches.

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch Time+Tide
Girard-Perregaux Laureato Skeleton Apr 13, 2022

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch

Editor’s Note: We have partnered with @watchanalytics to crunch the numbers and dig into the horological market trends and value fluctuations for the references that matter. Last time, we delved into the market status of the Girard-Perregaux Laureato Skeleton that is rocketing in value. Today we are going to dive into how the MoonSwatch collaboration with Omega has impacted … ContinuedThe post WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch appeared first on Time+Tide Watches.

Weekend watch spotting with JR: featuring the Rose and the Crown Time+Tide
Tudor Black Bay GMT Danny Jan 12, 2020

Weekend watch spotting with JR: featuring the Rose and the Crown

This weekend, I wore my Swatch Sistem51 Hodinkee Generation 1986 and went out in search of what other like-minded individuals had decided to attach to their wrist, and this is what I found out in the wild: Danny’s Tudor Black Bay GMT Danny has lusted after Rolex’s GMT-Master II Ref.126710BLRO ever since it was first … ContinuedThe post Weekend watch spotting with JR: featuring the Rose and the Crown appeared first on Time+Tide Watches.

The epitome of classic watch design – the Rolex Datejust Time+Tide
Rolex Datejust There’s Oct 10, 2019

The epitome of classic watch design – the Rolex Datejust

There’s a lot of discussion out there when it comes to the most recognisable watch design of all time. For many, that design is a Rolex (though personally I think the classic Swatch would give it a solid run for its money). The debate really starts to heat up when you ask the question of … ContinuedThe post The epitome of classic watch design – the Rolex Datejust appeared first on Time+Tide Watches.

The Roundup: A Successor to the Official Cosmonaut Watch, Jonesing for Paulin, Monolithic Alarms, & More! Worn & Wound
Jul 14, 2024

The Roundup: A Successor to the Official Cosmonaut Watch, Jonesing for Paulin, Monolithic Alarms, & More!

The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and other gear. We’ve curated a selection to fit everyone’s style and budget. Hit the links below to learn more and pick something up. As always, the Windup Watch Team is available via consultation to answer any questions you have. In addition, all of these products are eligible for free domestic shipping across the US. The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and other gear. We’ve curated a selection to fit everyone’s style and budget. Hit the links below to learn more and pick something up. As always, the Windup Watch Team is available via consultation to answer any questions you have. In addition, all of these products are eligible for free domestic shipping across the US. The post The Roundup: A Successor to the Official Cosmonaut Watch, Jonesing for Paulin, Monolithic Alarms, & More! appeared first on Worn & Wound.

The Roundup: A Nostalgic Watch Made of Recycled Material, Some New W&W; Merch, And a Multitool That Won’t Pry Open the Piggybank Worn & Wound
Jun 24, 2024

The Roundup: A Nostalgic Watch Made of Recycled Material, Some New W&W; Merch, And a Multitool That Won’t Pry Open the Piggybank

The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and other gear. We’ve curated a selection to fit everyone’s style and budget. Hit the links below to learn more and pick something up. As always, the Windup Watch Team is available via consultation to answer any questions you have. In addition, all of these products are eligible for free domestic shipping across the US. The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and other gear. We’ve curated a selection to fit everyone’s style and budget. Hit the links below to learn more and pick something up. As always, the Windup Watch Team is available via consultation to answer any questions you have. In addition, all of these products are eligible for free domestic shipping across the US. The post The Roundup: A Nostalgic Watch Made of Recycled Material, Some New W&W; Merch, And a Multitool That Won’t Pry Open the Piggybank appeared first on Worn & Wound.

Clark Gable Wears The Coolest Watch Of 1955 In ‘Soldier of Fortune’: Patek Philippe Reference 1526 Perpetual Calendar – Reprise Quill & Pad
Patek Philippe Reference 1526 Perpetual Calendar Jan 25, 2024

Clark Gable Wears The Coolest Watch Of 1955 In ‘Soldier of Fortune’: Patek Philippe Reference 1526 Perpetual Calendar – Reprise

Like a proper gentleman, Hollywood legend Clark Gable paired wristwatches to go with his outfits both on and off screen. Gable had a gold Rolex Oyster Perpetual Reference 6011 and also wore a Patek Philippe Reference 1526 Perpetual Calendar, prominently seen in ‘Soldier of Fortune’ as Nick Gould highlights here.

In-Person And Virtual Consultations Are Now Available In The Windup Watch Shop Worn & Wound
Feb 15, 2023

In-Person And Virtual Consultations Are Now Available In The Windup Watch Shop

Ever want to check out one of the watches or products in the Windup Watch Shop before you purchase? Now is your chance! We’re excited to now offer in-person and virtual shopping consultations with one of our specialists! To schedule a consultation, simply complete the form located on our Consult Page. We’ll then reach out to confirm your appointment and which products you’d like to see. We hope to see you soon! Ever want to check out one of the watches or products in the Windup Watch Shop before you purchase? Now is your chance! We’re excited to now offer in-person and virtual shopping consultations with one of our specialists! To schedule a consultation, simply complete the form located on our Consult Page. We’ll then reach out to confirm your appointment and which products you’d like to see. We hope to see you soon! The post In-Person And Virtual Consultations Are Now Available In The Windup Watch Shop appeared first on Worn & Wound.

1 Watch 5 Ways: The Rolex Submariner on rubber, leather and NATO straps Time+Tide
Rolex Submariner Feb 25, 2021

1 Watch 5 Ways: The Rolex Submariner on rubber, leather and NATO straps

Rolex bracelets are some of the best in the business and the Oyster bracelet with Glidelock on the ref. 114060 Rolex Submariner (featured below in other guises) is a prime example of their incredible construction and fit. But sometimes it is nice to switch things up, especially if you do not have a box full … ContinuedThe post 1 Watch 5 Ways: The Rolex Submariner on rubber, leather and NATO straps appeared first on Time+Tide Watches.

5 of the best quartz watches that watch snobs approve of Time+Tide
Jun 12, 2019

5 of the best quartz watches that watch snobs approve of

A lot of the discussion about what makes a watch good value is centred on the mechanics responsible for keeping the time. When those glorious mechanics are removed in favour of a soulless electronic module, many enthusiasts switch off. But this needn’t be the end of the discussion. Quartz watches, for all their sins and … ContinuedThe post 5 of the best quartz watches that watch snobs approve of appeared first on Time+Tide Watches.

Fratello Talks: The Great Watch Price-Shift Dilemma Fratello
2h ago

Fratello Talks: The Great Watch Price-Shift Dilemma

Watch prices have been creeping upward for years, but recently, it feels like something more fundamental is happening. It’s no longer just about incremental increases, as entire segments seem to be shifting. Brands are moving into price territory once occupied by others, microbrands are pushing higher than ever before, and the old mental map of […] Visit Fratello Talks: The Great Watch Price-Shift Dilemma to read the full article.

Hands-On With The Watch That Shouts My Name And The Other 100th-Anniversary Rolex Oyster Perpetual Fratello
Rolex Oyster Perpetual Once I Yesterday

Hands-On With The Watch That Shouts My Name And The Other 100th-Anniversary Rolex Oyster Perpetual

Once I saw it, I couldn’t unsee it. The special Jubilee dial of one of two anniversary Rolex Oyster Perpetual watches displayed the brand name repeatedly, but I just saw my name written over and over. This watch that literally had my name on it in a most obvious way. So, is the OP with […] Visit Hands-On With The Watch That Shouts My Name And The Other 100th-Anniversary Rolex Oyster Perpetual to read the full article.