Hands-On: The Pattern Recognition B-Theory Series 1
About a year ago—or maybe two—I remember sitting in an Uber with Ben and some of the Hodinkee team as we drove down the Rue de Lausanne in Geneva, heading to Watches & Wonders. We had just grabbed a quick breakfast when Michael Friedman unexpectedly joined us. Yes, that Michael Friedman. The "AP, Michael Friedman, my friend's cooler" rap lyric guy. The guy who just so happened to have also formerly been a curator at the Willard House & Clock Museum and the National Watch & Clock Museum, Head of Watches at Christie's New York, a client advisor to people like Eric Clapton (during his pièce unique Patek years), and most recently the Head of Complications at Audemars Piguet. Okay, maybe you don't know Michael Friedman. But I knew him well and had some formative early-career experiences bumping into and getting to know him. I also knew he was working on a new brand, but had absolutely zero idea what it was. "It's wild," said Ben—or some approximation of that. "It's not so much a watch as a cuff, with a bunch of diamonds." What could that even mean? I had ideas in my head, but as they spiraled, they got further from the truth. As of a few months ago, we have the answer, and it's not what I had envisioned. The B-Theory Series 1 from Friedman's new brand Pattern Recognition is, as Ben said, far from a watch in most respects, but closer than I expected. Yes, it's jewelry. There are diamonds. And yet it's got the bona fides of technical watchmaking and connections with the pa...