Time+Tide
RECOMMENDED READING: Material innovation in watchmaking - the new breed
If you’ve been paying attention to the wonderful world of watches for more than 15 minutes, you’ll have worked out that high-tech materials, often with fancy proprietary names, are a big deal. Isographs, Aeronith, Sedna gold, unobtanium and all the rest. This sort of fancy nomenclature is stock-in-trade of Swiss marketing departments, but it’s also … ContinuedThe post RECOMMENDED READING: Material innovation in watchmaking – the new breed appeared first on Time+Tide Watches.