Watch brandsWatch wikiWatch videosVariousWatch calendarSaved articles
PopularRolexOmegaPatek PhilippeAudemars PiguetTudorGrand SeikoCartierSeikoIWCTAG HeuerBreitlingJaeger-LeCoultreA. Lange & SohneZenith

Results for Microbrand Watches

19,868 articles · 157 videos found · page 217 of 668

The UniDesign Model One shows what microbrands are for Time+Tide
Oct 30, 2023

The UniDesign Model One shows what microbrands are for

Microbrands didn’t just come about because Kickstarter made fundraising accessible and non-European manufacturing improved in quality – they were also a product of necessity. As luxury watch prices went up and collectors craved unique looks, microbrands were there to fill the hole. Now there are hundreds of them, but UniDesign Watch Co. is one of … ContinuedThe post The UniDesign Model One shows what microbrands are for appeared first on Time+Tide Watches.

It is About Effing Time you watched the three amigos’ Watches & Wonders coverage Time+Tide
May 15, 2023

It is About Effing Time you watched the three amigos’ Watches & Wonders coverage

If you have yet to hop on the About Effing Time train, you are really missing out. Cause if anything, it is not even a train – it is a full-on party bus. Three horological Avengers assembled after a fateful encounter at Watches & Wonders 2022, where our very own Andrew McUtchen, George Bamford of … ContinuedThe post It is About Effing Time you watched the three amigos’ Watches & Wonders coverage appeared first on Time+Tide Watches.

MICRO MONDAYS: Three things collectors still get wrong about microbrands Time+Tide
Sep 20, 2021

MICRO MONDAYS: Three things collectors still get wrong about microbrands

I remember a time when many within the watch community spoke of microbrands like they were some passing phase – an unfortunate result of someone with too much time on their hands and not enough sense. To these pundits, the watches that microbrands were offering would always be lesser-than anything a major, established brand could … ContinuedThe post MICRO MONDAYS: Three things collectors still get wrong about microbrands appeared first on Time+Tide Watches.

Celebrating Seiko’s NH35 movement - the unsung hero used by top microbrands in everything from indestructible divers to vintage stunners Time+Tide
Seiko s NH35 movement – Jan 12, 2021

Celebrating Seiko’s NH35 movement - the unsung hero used by top microbrands in everything from indestructible divers to vintage stunners

Is Seiko’s NH35 movement ubiquitous due to its brilliance or sheer availability? This hand-wound, hacking movement is today widely used on the microbrand scene and is basically the unbranded version of Seiko’s 4R35 movement that’s universally admired for its toughness and accuracy. Similarly reliable and robust, the NH35 is a strong mechanical heart fitted to … ContinuedThe post Celebrating Seiko’s NH35 movement – the unsung hero used by top microbrands in everything from indestructible divers to vintage stunners appeared first on Time+Tide Watches.

Hands-On: The Watch Ho & Co. x Selten Yum Cha Edition Hodinkee
Aug 11, 2026

Hands-On: The Watch Ho & Co. x Selten Yum Cha Edition

Today marks the third collaboration between Watch Ho & Co. and Hong Kong-based microbrand Selten. I don't believe we've covered any of Selten's past watches, but last October the brand appeared on my radar after I spent a good bit of time at their booth looking at their watches during theWindUp Watch Fair New York. It's also when I met Jackie Ho, the founder of the Hong Kong watch-enthusiast-and-collector community Watch Ho & Co. Before today, there were two Watch Ho & Co. collaborations with Selten, the Jui and Jui Bauhinia, both under $1,300 and centered around a distinctive "Mountain" pattern CNC-machined onto mother-of-pearl dials. The Bauhinia edition expanded on the design of the first by offering two iridescent dial options, in either pink or purple, and I'm willing to bet that if you float around watch communities on Instagram, you've definitely seen at least a few wrist shots from collectors online. I have a few friends with these watches, and they look really fantastic in person. To celebrate the third anniversary of the enthusiast group, Jackie Ho takes the third collaboration, named Yum Cha (the Cantonese word for dim sum), in a completely different creative direction. On paper, this new watch goes much more upscale with handcrafted decoration instead of CNC machining to achieve a hand-engraved motif on the dial, with grand feu enameling on top. But while the previous editions attribute the dial motif to ancient Chinese armor, the inspiration for the Yum Cha ed...

Introducing - The Baltic Aquascaphe MK2 Diver Resurfaces with the Option of a Date Monochrome
Baltic Aquascaphe MK2 Diver Resurfaces Aug 5, 2026

Introducing - The Baltic Aquascaphe MK2 Diver Resurfaces with the Option of a Date

Baltic Watches, the French indie brand founded by Etienne Malec in 2017, has transcended its status as a microbrand in less than ten years. Designed in Paris and powered by reliable, outsourced movements assembled in Besançon, France, Baltic’s success can be attributed to its retro-flavoured watches coupled with accessible prices. The flagship Aquascaphe Classic, a […]

Introducing - Kiwame Tokyo Releases the New Kubo Collection Monochrome
Kiwame Tokyo Jun 9, 2026

Introducing - Kiwame Tokyo Releases the New Kubo Collection

Kiwame Tokyo is a young Japanese microbrand founded in 2025 by watch industry veteran Masami Watanabe, dedicated to “honest watchmaking” from Asakusa, Tokyo. By this, Watanabe refers to timeless, well-finished and designed watches at accessible prices that steer clear of artifice and superficiality. The strong Calatrava dress-watch vibe of the debut Kurotsuki and Usuki models […]

Kiwame Tokyo introduces the MUNE(棟), inspired by iconic Japanese architecture Time+Tide
Kiwame Tokyo Apr 6, 2026

Kiwame Tokyo introduces the MUNE(棟), inspired by iconic Japanese architecture

It goes without saying that here at Time+Tide, we love to champion microbrands. While we all love to see what’s new from the biggest brands, the microbrand sphere is the lifeblood of the watch collector scene; it’s where everyone can explore new things and express themselves with interesting, under-the-radar brands. There are niches within that … ContinuedThe post Kiwame Tokyo introduces the MUNE(棟), inspired by iconic Japanese architecture appeared first on Time+Tide Watches.

First Look - The Maen x Nico Leonard Grand Tonneau Ultra-Thin Monochrome
Maen x Nico Leonard Grand Apr 3, 2026

First Look - The Maen x Nico Leonard Grand Tonneau Ultra-Thin

Stockholm-based, Dutch-rooted microbrand Maen is now a rather familiar face, being known for compelling and accessible watches such as the Skymaster Chronograph or the Manhattan series. Last year, however, the young brand made quite some noise by collaborating with Nico Leonard, a fellow Dutch watch YouTuber, widely known for his outspoken style. The result was a fresh, […]

Baltic Closes Out the MR Collection with a Moissanite Bezel Limited Edition Worn & Wound
Baltic Closes Out Feb 12, 2026

Baltic Closes Out the MR Collection with a Moissanite Bezel Limited Edition

I have a very clear memory of the time period around the launch of the Baltic MR01 collection, the first in their ongoing series of micro-rotor powered dress watches. It felt like a turning point for the brand, who up until then was really known as a heritage inspired sports watch microbrand. The MR series was a real left turn, and there was excitement around it across the watch community. The use of a micro-rotor powered automatic movement in a watch well under $1,000 was completely novel, and it signaled that Baltic had ambitions well beyond iterating on classic sports watch DNA. The intervening years have proven that out, as the brand no longer occupies such a narrow niche. If you had told me in 2021 that only a few years later my favorite Baltic would be their take on a cocktail watch, complete with stone dials, I never would have believed you.  The new MR Moissanite closes a chapter for Baltic. We’re told this is the final MR to be released in the current format, and that a refresh is coming. If that’s the case, Baltic has chosen to close out this incarnation of the MR with its most ostentatious execution to this point. The two dial variants seen here each feature bezels set with baguette cut moissanite gem stones, linking these watches in style and philosophy to the 1970s inspired Prismics linked above.  Moissanite, for the uninitiated, is a lab grown diamond alternative first introduced in the late 1990s. It has many physical qualities that are very similar to...

Fears and Ace Jewelers Release a Limited Edition Paying Tribute to the De Stijl Movement Worn & Wound
Fears Nov 25, 2025

Fears and Ace Jewelers Release a Limited Edition Paying Tribute to the De Stijl Movement

Much like art cars, art watches are often divisive; those who favor function tend to dismiss them as wrist candy, while the stylish or art-forward tend to snap them up as fast as possible. So, when a microbrand with a reputation for both mechanical and design prowess decides to make an art watch-in this case, a watch inspired by a recognizable artist-it gets everyone a little giddy, and a little nervous. Enter the newest Fears and Ace Jewelers’ collaboration: the Brunswick 38 De Stijl Edition. Put forth as a partnership between Dutch artistry (as represented by the Amsterdam-based Ace Jewelers) and British refinement (courtesy of Bristol’s own Fears), the De Stijl Edition is inspired by the Dutch artistic movement of the same name, and based on the Fears Brunswick 38 platform. The De Stijl movement was founded by Theo van Doesburg in the early twentieth-century, and its most well-known artist is Piet Mondriaan, whose work has clearly played a large role in the conception of the De Stijl Edition; more on that below.  First, though, let’s take a look at the basics of the Brunswick 38. It features a 38mm stainless steel cushion case that Fears fans will recognize instantly, thanks to now-iconic design elements like the onion-shaped crown and lack of flat surfaces. Inside, a manual-winding La Joux-Perret D100 movement provides the mechanical heartbeat of the De Stijl, and ensures the level of functionality and refinement that enthusiasts have come to expect from Fea...