How Panerai Cemented My Love Of Watches
For any watch lover, there is always that “one watch” that either started their journey, or cemented their love of them. As a lifelong watch lover, Panerai was that brand, and the PAM 312 was that watch! Panerai is one of those polarizing brands. They have a great history, but over the past 10 years of so, they’ve lost their lustre and have been the centre of some controversy in the watch world. However, say what you want, the one thing that people can’t deny is how iconic the Luminor Marina and Submersible are. You see those curved edges on the case and THAT crown protector and you know it’s a PAM – you can spot them a mile off! Just a casual coffee day Others have tried to emulate it, but none have really succeeded in achieving the look and feel that a Panerai has on the wrist. Couple this with its rise in the late 90’s and early 2000’s due to its popularity among action heroes such as Sly Stallone, Jason Statham, Arnie and the like, and it’s easy to see why they became so popular. For me, it was less the action star association, and more that many of the successful people I was working with back in the early to mid 2000’s owned one. Seeing Panerai’s on successful people’s wrist, in hindsight, probably swayed my subconscious mind to want one – being a junior and aspiring professional myself, why not aspire to that? But more than this, I thought they looked great, were big (as was the trend then) and were very unique. Big bold numbers and indices...
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