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Results for Microbrand Watches

20,202 articles · 165 videos found · page 221 of 679

Fratello Talks: How Microbrands Have Changed The Game Fratello
Aug 27, 2026

Fratello Talks: How Microbrands Have Changed The Game

Microbrands have come a long way. What were once largely associated with inexpensive, enthusiast-driven watches have developed into a much broader part of the industry. Today, small brands are experimenting with materials, movements, manufacturing techniques, and design in ways that can make them serious alternatives to more established names. In this episode of Fratello Talks, […] Visit Fratello Talks: How Microbrands Have Changed The Game to read the full article.

Fratello Talks: Microbrands Vs. Entry-Level Legacy Brands Fratello
Dec 12, 2024

Fratello Talks: Microbrands Vs. Entry-Level Legacy Brands

Hi there, and welcome to Fratello Talks. Would you rather buy a watch from a microbrand or an entry-level legacy brand? That’s the question Nacho, Thomas, and Lex ask themselves today. As we’ve begun to see microbrands develop and offer better quality and undeniable value while entry-level big-name brands stand relatively still, this has certainly become […] Visit Fratello Talks: Microbrands Vs. Entry-Level Legacy Brands to read the full article.

The UniDesign Model One shows what microbrands are for Time+Tide
Oct 30, 2023

The UniDesign Model One shows what microbrands are for

Microbrands didn’t just come about because Kickstarter made fundraising accessible and non-European manufacturing improved in quality – they were also a product of necessity. As luxury watch prices went up and collectors craved unique looks, microbrands were there to fill the hole. Now there are hundreds of them, but UniDesign Watch Co. is one of … ContinuedThe post The UniDesign Model One shows what microbrands are for appeared first on Time+Tide Watches.

It is About Effing Time you watched the three amigos’ Watches & Wonders coverage Time+Tide
May 15, 2023

It is About Effing Time you watched the three amigos’ Watches & Wonders coverage

If you have yet to hop on the About Effing Time train, you are really missing out. Cause if anything, it is not even a train – it is a full-on party bus. Three horological Avengers assembled after a fateful encounter at Watches & Wonders 2022, where our very own Andrew McUtchen, George Bamford of … ContinuedThe post It is About Effing Time you watched the three amigos’ Watches & Wonders coverage appeared first on Time+Tide Watches.

MICRO MONDAYS: Three things collectors still get wrong about microbrands Time+Tide
Sep 20, 2021

MICRO MONDAYS: Three things collectors still get wrong about microbrands

I remember a time when many within the watch community spoke of microbrands like they were some passing phase – an unfortunate result of someone with too much time on their hands and not enough sense. To these pundits, the watches that microbrands were offering would always be lesser-than anything a major, established brand could … ContinuedThe post MICRO MONDAYS: Three things collectors still get wrong about microbrands appeared first on Time+Tide Watches.

Celebrating Seiko’s NH35 movement - the unsung hero used by top microbrands in everything from indestructible divers to vintage stunners Time+Tide
Seiko s NH35 movement – Jan 12, 2021

Celebrating Seiko’s NH35 movement - the unsung hero used by top microbrands in everything from indestructible divers to vintage stunners

Is Seiko’s NH35 movement ubiquitous due to its brilliance or sheer availability? This hand-wound, hacking movement is today widely used on the microbrand scene and is basically the unbranded version of Seiko’s 4R35 movement that’s universally admired for its toughness and accuracy. Similarly reliable and robust, the NH35 is a strong mechanical heart fitted to … ContinuedThe post Celebrating Seiko’s NH35 movement – the unsung hero used by top microbrands in everything from indestructible divers to vintage stunners appeared first on Time+Tide Watches.

Wren Introduces the Vessel, a New Integrated Bracelet Sports Watch Worn & Wound
Anoma Oct 8, 2026

Wren Introduces the Vessel, a New Integrated Bracelet Sports Watch

Wren, the microbrand founded by Wrist Enthusiast’s Craig Karger, has just unveiled the Vessel, a sharp left turn from the brand’s well received dive watches, and easily their most ambitious watch to date.  Craig has been teasing the Vessel for at least the last year, and if you’ve seen him at the Wren booth at recent Windup events and other shows, or just around NYC watch events, it’s possible you’ve seen him wearing prototypes of the Vessel or discreetly showing it off alongside his dive watches. It’s been a long road, and the lengthy run up to the release reflects the complexity of the project compared to the Diver One. I remember the first time Craig showed me a render of what would become the Vessel, it was hard for me to wrap my head around the idea that this would be the next model from his still new brand. It seemed like a watch going in a completely different direction.  The Vessel is an avant-garde integrated bracelet sports watch, built around a contemporary feeling tonneau case shape with a design by Max Resnick, who has worked with Traska, Anoma, and others. The case has an architectural look defined by sharp angles, and is crafted from 904L steel. It measures 39mm by 39mm and is 10.6mm thick. There’s a pretty dramatic taper from the widest part of the case (it’s middle section) and where the lugs meet the bracelet. While the integrated bracelet sports watch has been done to death at this point by just about any brand you can name, the Vessel ...

Ianos Introduces the Amfivios, a Civilian Version of their Military Issued Dive Watch Worn & Wound
Sep 30, 2026

Ianos Introduces the Amfivios, a Civilian Version of their Military Issued Dive Watch

We’ve been saying it for years, but one of the things that makes the microbrand and small independent scene so exciting is that there is truly a watch for everyone. It’s a playing field that allows makers to be incredibly obscure, follow their own strange and otherwise hard to understand impulses, and bring watches to market that simply wouldn’t exist without that individual jolt of creativity. Ianos is a great example. This is a brand that exists to explore Greek diving culture (which has a rich history) and has built a design language around traditionally Greek motifs that simply don’t exist elsewhere in watchmaking. It doesn’t really get more niche than that.  Their latest watch, the Amfivios, comes on the heels of an Ianos that couldn’t be purchased by a normal civilian enthusiast. The OYK, introduced last year, was the by the brand’s account the first Greek-designed watch ever commissioned for a military unit. The watch was made in small numbers for active members of the Underwater Demolition Command unit, and presented to that unit by Greece’s Prime Minister. It was an important moment for the brand, and naturally when word spread of the OYK’s existence, Ianos loyalists and other collectors began to request a version of the watch they could own themselves.  The new Amfivios, like the Oyk, is built on the same platform as the Dytis, which we covered here. The Dytis is really an exercise in style and design, though, whereas the Amfivios is more of a...

Introducing: Ianos Amfivios (Live Pics) Hodinkee
Sep 28, 2026

Introducing: Ianos Amfivios (Live Pics)

What We Know Today, Ianos, the Greek microbrand best known for its Greek history and culture-inspired dive watches like the Avyssos and the Dytis, is back with a new dive watch that was never meant to be. When Ianos introduced the Dytis last year, it was noted as the last in a trilogy of dive watches from Ianos, after which they would move on to the next thing. Well, Ianos is still mostly sticking to that story, but in the meantime, we have the Ianos Amfivios, a civilian edition of a special-edition watch Ianos produced last summer for Greece's Underwater Demolition Command. The new watch, built on the same dive-watch platform as last summer's Dytis (which TanTan went hands-on with here), is a solid next step for a brand that has iterated gently, even as it's taken big aesthetic swings in developing its collection. And truly, few, if any, other watches on the market scratch the same itch as Ianos's watches do. That said, the Amfivios is about as mass-appeal a watch as Ianos has produced, thanks to the military-demanded touches that set it apart from the Dytis. The Amfivios is, for example, the first dive watch since the original Avyssos to include any kind of scale on the rotating bezel. And where previous Ianos watches have used the small seconds subdial as a visual gag, here it is a functional subdial, with hands, markers, and everything. That's not to say Ianos has purged all that makes these watches, frankly, a little funky, though. The unique date at 12 remains, with ...

Héron Introduces the Continental, a New Vintage Inspired “Go Anywhere, Do Anything” Watch Worn & Wound
Albishorn Sep 23, 2026

Héron Introduces the Continental, a New Vintage Inspired “Go Anywhere, Do Anything” Watch

Héron, the Montreal-based microbrand that had a legitimate hit on its hands with the release of the Mirabel GMT last year, is back with their take on the classic “go anywhere, do anything” sports watch, met with the brand’s typically refined design codes. Héron exists at a time when the straight up vintage inspired watches that dominated the scene a decade ago are fading in popularity, but they remain distinct and relevant for putting a truly personal and distinctive spin on the genre. These are not recreations of well known vintage references, but seem to exist in that type of “alternate reality” space imagined by brands like Serica, Albishorn, and others. There’s just a little extra charm to these watches that sets them apart, and make them feel like they aren’t part of a playbook.  The new Héron Continental is, according to the brand, inspired by watches worn “during the great age of exploration.” They want us to think of early transcontinental flights, mountaineering expeditions, and important midcentury scientific breakthroughs. This, of course, is not new ground for watch brands. Many that existed during this age of exploration remind us of it on a regular basis, and newer brands do their best to conjure. To Héron’s credit, they make their inspiration explicit in their press materials, citing watches like the Rolex Explorer, Universal Geneve Polerouter, and Longines Conquest as touchpoints. But the Continental is its own thing, borrowing cert...

Hands-On: The Watch Ho & Co. x Selten Yum Cha Edition Hodinkee
Aug 11, 2026

Hands-On: The Watch Ho & Co. x Selten Yum Cha Edition

Today marks the third collaboration between Watch Ho & Co. and Hong Kong-based microbrand Selten. I don't believe we've covered any of Selten's past watches, but last October the brand appeared on my radar after I spent a good bit of time at their booth looking at their watches during theWindUp Watch Fair New York. It's also when I met Jackie Ho, the founder of the Hong Kong watch-enthusiast-and-collector community Watch Ho & Co. Before today, there were two Watch Ho & Co. collaborations with Selten, the Jui and Jui Bauhinia, both under $1,300 and centered around a distinctive "Mountain" pattern CNC-machined onto mother-of-pearl dials. The Bauhinia edition expanded on the design of the first by offering two iridescent dial options, in either pink or purple, and I'm willing to bet that if you float around watch communities on Instagram, you've definitely seen at least a few wrist shots from collectors online. I have a few friends with these watches, and they look really fantastic in person. To celebrate the third anniversary of the enthusiast group, Jackie Ho takes the third collaboration, named Yum Cha (the Cantonese word for dim sum), in a completely different creative direction. On paper, this new watch goes much more upscale with handcrafted decoration instead of CNC machining to achieve a hand-engraved motif on the dial, with grand feu enameling on top. But while the previous editions attribute the dial motif to ancient Chinese armor, the inspiration for the Yum Cha ed...

Introducing - The Baltic Aquascaphe MK2 Diver Resurfaces with the Option of a Date Monochrome
Baltic Aquascaphe MK2 Diver Resurfaces Aug 5, 2026

Introducing - The Baltic Aquascaphe MK2 Diver Resurfaces with the Option of a Date

Baltic Watches, the French indie brand founded by Etienne Malec in 2017, has transcended its status as a microbrand in less than ten years. Designed in Paris and powered by reliable, outsourced movements assembled in Besançon, France, Baltic’s success can be attributed to its retro-flavoured watches coupled with accessible prices. The flagship Aquascaphe Classic, a […]