Massena Lab Quietly Drops a Prototype Series of Chronographs
Having gotten its start with collaborations with brands like Habring2, Massena introduced its first wristwatch under its own name last year. Now it’s following up with a hush-hush launch of the Archetype 0.0, a “pre-series prototype” watch that’s neither a limited edition nor regular production. Like the earlier Uni-Racer, the Archetype 0.0 is a vintage-style chronograph conceived with an eye for details that only an enthusiast would appreciate. But unlike its predecessor, the Archetype 0.0 isn’t modelled on a specific vintage watch, instead it is a blend of elements that give it a mid-20th century air, while also having modern conveniences like a 100 m water-resistance rating and a domed sapphire crystal. Initial thoughts The Archetype 0.0 has a “sector” dial with a gilt finish – glossy black lacquer with gold print – a perennial favourite that’s not novel but always appealing. Similar dials are attempted often, but because Massena Lab founder William Rohr is a veteran watch collector and industry insider, the Archetype 0.0 gets even the smallest elements right. The numerals, for instance, have tiny serifs, while the six is “open”, as they would be on vintage watches. And the darker print for the logo and sub-dials is another delightful detail. Although vintage in style, the case is unusual in that it’s not usually found with gilt, “sector” dials in vintage watches, making the combination novel in a subtle manner. Notably, the case is rated t...
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