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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Hands-On: The Brellum Duobox 39 Ice Blue Mother Of Pearl Chronometer Fratello
Feb 16, 2026

Hands-On: The Brellum Duobox 39 Ice Blue Mother Of Pearl Chronometer

We continue to be impressed by the watches from Brellum. The small brand produces a maximum of 299 pieces per year, which comprises several limited-edition releases. Today, we go hands-on with the latest model, the Duobox 39 Ice Blue Mother of Pearl Chronometer. Yes, that’s a lot of words, but the important details worth noting […] Visit Hands-On: The Brellum Duobox 39 Ice Blue Mother Of Pearl Chronometer to read the full article.

Hands-On With The Extravagant Gagà Laboratorio Labormatic Series Fratello
Feb 16, 2026

Hands-On With The Extravagant Gagà Laboratorio Labormatic Series

Sometimes, extravagant timepieces come along and light up my life as a watch writer. You should have seen the look on my face when three Gagà Laboratorio Labormatic models landed on my desk. I knew that they were coming in, but they still surprised me. These extravagant watches display bold Italian design that looks like […] Visit Hands-On With The Extravagant Gagà Laboratorio Labormatic Series to read the full article.

Winners Take All: How a Handful of Brands Dominate the Secondary Market SJX Watches
F.P. Journe FFC prototype left sold Feb 16, 2026

Winners Take All: How a Handful of Brands Dominate the Secondary Market

Industry price data provider EveryWatch has released its annual report on the state of the secondary market for luxury watches. The data confirms what many collectors already sense - the pre-owned watch market is booming, but the gains are concentrated in a small number of brands and references that are capturing the lion’s share of value, while the rest are left fighting over the scraps. Francis Ford Coppola’s personal F.P. Journe FFC prototype (left) sold for US$10.8 million, while his Chronomètre à Résonance sold for US$584,000 in December 2025. Image – Phillips Initial thoughts There are many reasons to be skeptical about much of the information gathered by industry data providers. For one thing, data gathered from dealers, internet listings, and auctions naturally misses the sizable proportion of transactions that happens offline. For another, the asking price is often easier to find than the clearing price, which tends to be lower. That’s not to say the data is unusable. On the contrary, the time series data gathered by data providers like WatchCharts can provide validation (or not) for anecdotal evidence and help collectors and dealers make more rational point-in-time decisions - if there is such a thing as a ‘rational’ watch purchase. What’s interesting is not necessarily that the market is estimated to be about US$20 billion in size, or that it’s growing at a rate in excess of 30% according to EveryWatch. What is more interesting is how the ...

SJX Podcast: Audemars Piguet Thinks Beyond the Royal Oak SJX Watches
Audemars Piguet Thinks Beyond Feb 16, 2026

SJX Podcast: Audemars Piguet Thinks Beyond the Royal Oak

Recorded shortly after Brandon’s return from Audemars Piguet’s launch event in Switzerland, Episode 28 of the SJX Podcast provides analysis of all the brand’s new releases, including the Neo Frame Jumping Hour, the 150 Heritage pocket watch, the upgraded Royal Oak Chronograph 38 mm and its new in-house movement, and the latest open-worked perpetual calendar, which works equally well in Code 11.59 and Royal Oak guise. The conversation also touches on the internal reorganisation at AP that saw the creation of a multi-disciplinary fabrication laboratory dubbed the ‘Fab Lab.’ Listen now on Apple Podcasts, Spotify, and YouTube.  

Here Is What’s New In Timekeeping For The Winter Olympic Games 2026 Fratello
Feb 15, 2026

Here Is What’s New In Timekeeping For The Winter Olympic Games 2026

The incredible wins of Jutta Leerdam (left in the header image) and Jordan Stolz (on the right) probably did not go unnoticed if you watched the Olympic Games Milano Cortina 2026. Or what about the silver medal for the Italian biathlete Dorothea Wierer (center)? You also might have witnessed Lindsey Vonn’s crash on the slope. […] Visit Here Is What’s New In Timekeeping For The Winter Olympic Games 2026 to read the full article.

Orient Star Celebrates Its 75th Anniversary With The M34 F8 Date Meteorite Fratello
Orient Feb 14, 2026

Orient Star Celebrates Its 75th Anniversary With The M34 F8 Date Meteorite

This year marks a significant milestone for Orient Star. The Japanese watch brand turns 75 and plans to celebrate with several limited‑edition releases. Each model will highlight Orient Star’s heritage, craftsmanship, innovation, or a mix of all three. The brand also seems ready to introduce several firsts. Among the five models set to launch in […] Visit Orient Star Celebrates Its 75th Anniversary With The M34 F8 Date Meteorite to read the full article.

Hands-on – Up Close with the New Louis Vuitton Escale Worldtime Monochrome
Louis Vuitton Escale Worldtime When Louis Feb 13, 2026

Hands-on – Up Close with the New Louis Vuitton Escale Worldtime

When Louis Vuitton unveiled the original Escale Worldtime at Baselworld in 2014, it caught the watch world by surprise. Not so much because of the technical part, but because of the attitude. Worldtimers were and still are conservative objects, often bound by the nearly 100-year-old Louis Cottier template and a pretty much shared visual. The […]

Review: The Leica ZM 2 (and M-11 D) Worn & Wound
Feb 13, 2026

Review: The Leica ZM 2 (and M-11 D)

If you ever find yourself in the fortunate position of reviewing watches, you’ll quickly start compiling a mental list of the watches you’d like to see, wear, and spend time with. It’ll be a long list, and no matter how many watches you try, it’s not a list that will ever get shorter. I’ve been doing this for a few years now, and one watch that has always been near the top of my list was the Leica ZM 2, a passive GMT watch made to a high standard from - and there’s no other way of putting this - a camera company. Unfortunately, the ZM 2 has managed to continually elude me. That is, until now. There’s plenty to say about the ZM 2, but before we get into this too deeply, let’s get two things out of the way: First, I’m not sure it was a good move for Leica to rename its flagship watch so soon after launch. It’s confusing for the consumer, and a bit annoying to anyone trying to cover the watch. So, for clarity’s sake, let me say that the ZM 2 is the same watch launched under the L2 name a few years ago, and it’s the same watch that was reviewed under that name by other outlets. It’s a confusing move, one that has, I think, made it slightly harder for the ZM 2 to grab a foothold than it otherwise might have been. Which is a bummer because (and this is my second point): This watch is great, full stop. I loved wearing the ZM 2, and I would happily own this watch should I ever find myself in a position to do so. I know some will question Leica’s thi...

Introducing – The New and Modern MeisterSinger Archao Collection Monochrome
MeisterSinger Feb 13, 2026

Introducing – The New and Modern MeisterSinger Archao Collection

MeisterSinger’s single-handed watches have the distinct advantage of being immediately recognisable. Although there might be other brands with one-handers, MeisterSinger is the indisputable leader of the pack. With an emphasis on minimalist German design, MeisterSinger’s mono-handed watches offer a more relaxed approach to reading the time, but should not be equated with simple watches, far […]

The COSC Introduces the New Excellence Chronometer Certification Worn & Wound
Tudor as well as other Feb 12, 2026

The COSC Introduces the New Excellence Chronometer Certification

The Contrôle Officiel Suisse des Chronomètres (COSC, the body responsible for certifying watch movements as Swiss chronometers) has just announced a new chronometry standard that will be rolled out over the course of 2026. The news comes at a time when the COSC has some competition for timekeeping certifications, most notably the METAS certification (which first requires a watch movement to be COSC certified) used by Omega and Tudor, as well as other certifications provided by the brands themselves.  The new COSC certification is being framed as an additional level of certification that will accompany the familiar “Certified Chronometer” tag that is seen on the dials and paperwork of millions (literally) of watches that have been put through the COSC paces over the years. The new “Excellence Chronomenter” certification provides an additional layer of guarantee of reliability that goes beyond simple accuracy. As a refresher, COSC certification certifies the movement is working at an optimal level, not a fully cased watch. To achieve a Certified Chronometer certification, a movement must show average accuracy of -4 to +6 seconds per day over a 15 day period, tested across 5 positions and 3 temperatures.  The Excellence Chronometer certification tightens the accuracy threshold from a spread of 10 seconds in total to 6 (-2 to +4 seconds per day). It also adds metrics for magnetic resistance and power reserve verification in fully cased watches. According to the COS...

The Best Tudor Watches for Every Type of Enthusiast Teddy Baldassarre
Tudor Feb 12, 2026

The Best Tudor Watches for Every Type of Enthusiast

What are the best Tudor watches in the current lineup? It really depends on what type of watch ticks all the stylistic boxes for you - whether it’s a classic diver, a dual-time travel companion, or a racetrack-ready chronograph; a sturdy, outdoorsy timekeeper you can wear on a nature hike, or something elegant and uncomplicated that you can wear to the symphony. Using as our starting point some of the style categories in which Tudor's parent brand Rolex has excelled, here we attempt to home in on the best Tudor watches for each taste. [toc-section heading="For The Casually Stylish Diver"] Tudor’s answer to big brother Rolex’s megapopular Submariner series is relatively easy to spot. The Black Bay collection is the undisputed flagship of the 21st-century Tudor lineup and has played a huge role in Tudor stepping out from under Rolex’s substantial shadow to establish an impressive identity all its own. Improbably, It did so by deftly combining elements from earlier Tudor dive watches, most of which were clearly inspired by the Rolex dive watches that preceded them to market. The so-called “snowflake” hour hand that is so emblematic now to the Black Bay family was drawn from the Tudor Submariner Ref. 7016 from 1969 that was famously supplied to the French Navy, whose divers found two distinctly different hands to be beneficial in reading the time underwater.) The large screw-down crown, with engraved Tudor rose emblem, was introduced on the 1958 "Big Crown" model...

Industry News – The COSC Releases Excellence Chronometer, its New, Stricter Standard in Chronometry Monochrome
Feb 12, 2026

Industry News – The COSC Releases Excellence Chronometer, its New, Stricter Standard in Chronometry

What is a chronometer…? In short, it is a watch that has been officially tested for its precision. And to guarantee the precision of watches, several tools exist, such as the ISO 3159 standard (which celebrates its 50th anniversary this year) and official organisations, such as the Observatoire de Besançon in France, the Glashütte Observatory […]

Introducing – The Baltic MR Moissanite Final Edition Monochrome
Baltic MR Moissanite Final Edition Feb 12, 2026

Introducing – The Baltic MR Moissanite Final Edition

Baltic was founded in Paris by Étienne Malec and launched via Kickstarter in 2017 with a captivating duo of 1940s-inspired models. Onwards and upwards, the brand now has over ten collections under its belt, many with an emphasis on mid-20th-century aesthetics, and keeps prices in check by outsourcing movements and assembling them in Besançon, France. […]

Baltic Closes Out the MR Collection with a Moissanite Bezel Limited Edition Worn & Wound
Baltic Closes Out Feb 12, 2026

Baltic Closes Out the MR Collection with a Moissanite Bezel Limited Edition

I have a very clear memory of the time period around the launch of the Baltic MR01 collection, the first in their ongoing series of micro-rotor powered dress watches. It felt like a turning point for the brand, who up until then was really known as a heritage inspired sports watch microbrand. The MR series was a real left turn, and there was excitement around it across the watch community. The use of a micro-rotor powered automatic movement in a watch well under $1,000 was completely novel, and it signaled that Baltic had ambitions well beyond iterating on classic sports watch DNA. The intervening years have proven that out, as the brand no longer occupies such a narrow niche. If you had told me in 2021 that only a few years later my favorite Baltic would be their take on a cocktail watch, complete with stone dials, I never would have believed you.  The new MR Moissanite closes a chapter for Baltic. We’re told this is the final MR to be released in the current format, and that a refresh is coming. If that’s the case, Baltic has chosen to close out this incarnation of the MR with its most ostentatious execution to this point. The two dial variants seen here each feature bezels set with baguette cut moissanite gem stones, linking these watches in style and philosophy to the 1970s inspired Prismics linked above.  Moissanite, for the uninitiated, is a lab grown diamond alternative first introduced in the late 1990s. It has many physical qualities that are very similar to...