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Results for The Quartz Astron Launch

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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Introducing - The Citizen Eco-Drive 50th Anniversary Edition Monochrome
Citizen Eco-Drive 50th Anniversary Edition Mar 19, 2026

Introducing - The Citizen Eco-Drive 50th Anniversary Edition

While it was Seiko that first commercialised the quartz watch in 1969 with the legendary Astron, one could argue it was Citizen that took the ball and ran with it. While never abandoning mechanical watches, Citizen invested much of its research and development in quartz and light-powered technology, focusing on both accuracy and efficiency. Back […]

Precious Porcelain: The Seiko Credor Goldfeather GCBY991 SJX Watches
Grand Seiko Jan 8, 2026

Precious Porcelain: The Seiko Credor Goldfeather GCBY991

Foreshadowing Credor’s Watches & Wonders debut in April (located alongside sister brand Grand Seiko), the Goldfeather GCBY991 Imari Nabeshima Porcelain is the brand’s first launch of the year. It pairs an ultra-thin hand-wound movement with a dial made using a traditional – and reputedly highly secretive – Japanese porcelain technique. But now the secret is out, cased in steel and limited to 60 pieces worldwide. Initial thoughts Originally envisioned in the 1970s as a vehicle for precious metal quartz watches, Credor later expanded into a catch-all brand for Seiko’s high-end offerings that didn’t fit the Grand Seiko aesthetic. Over the last few years, however, Credor has refocused and shrunk its catalogue from over 200 references in 2021 to fewer than 70 today, shedding legions of ladies’ quartz models while redoubling emphasis on artisanal crafts. The porcelain-dialed GCBY999 embodies this tighter focus and exemplifies the brand’s new motto: “the creativity of artisans”. Despite the Goldfeather branding – and Credor’s original purpose – the GCBY999 is cased in stainless steel. This is a welcome concession given the current price of gold, which is near all-time highs, especially since Seiko generally charges a higher premium for precious metal models than is typical for Swiss brands. As a result, the GCBY999 is good value within the Goldfeather lineup, despite its artisanal dial. The watch retails for JPY1.98 million in Japan, equivalent to about ...

Space Time: Seiko’s Star-Powered Astron GPS SJX Watches
Citizen Dec 17, 2025

Space Time: Seiko’s Star-Powered Astron GPS

In the run-up to the holidays, Seiko facelifts its high-spec, multi-function quartz watch with the Astron GPS Solar refs. SSJ039 and SSH187 - limited editions of its satellite-linked models. While not available in stores until January, the new references make their public debut almost exactly 56 years to the day when the original Astron, the world’s first quartz wristwatch, was launched on December 25, 1969. Initial thoughts Despite pioneering efforts to develop quartz watches in Switzerland, and the commercialisation of category-defining products like the Swatch, the alpine nation has tended to lag a step behind its rivals from the land of the rising sun when it comes to quartz technology. As quartz watches matured and the underlying technology became commoditised, much of the Swiss watch industry redoubled its focus on mechanical watches, seemingly content to cede quartz leadership to brands like Seiko and Citizen. For their part, the dominant Japanese brands have continued to develop quartz watches with conscientious enthusiasm, bringing solar charging, radio frequency and satellite-based connectivity, and ultra-precise oscillators to maturity. In that context, the Seiko Astron is the embodiment of more than half a century of quartz leadership, and combines several of the brand’s strengths in two distinct limited edition models. Though the four-figure prices may come as a shock to buyers more familiar with offerings from brands like Apple, Garmin, and Casio, the A...

First Look - Girard-Perregaux Launches the Calibre GP4800, its Next-Gen, In-House Movement with a Silicon Escapement Monochrome
Girard-Perregaux Launches Sep 23, 2025

First Look - Girard-Perregaux Launches the Calibre GP4800, its Next-Gen, In-House Movement with a Silicon Escapement

Girard-Perregaux has an extensive track record in watchmaking and is one of the most enduring integrated manufactures of the Swiss watch industry. In the 1980s, at a time when the quartz crisis had crippled mechanical watchmaking, the brand was among the first to champion the renaissance of traditional movements. Today, Girard-Perregaux announces the launch of […]

First Look - Maurice Lacroix Joins the Ceramic Club with its Aikon Automatic 39mm and 42mm Monochrome
Maurice Lacroix Joins Nov 20, 2024

First Look - Maurice Lacroix Joins the Ceramic Club with its Aikon Automatic 39mm and 42mm

The Aikon collection was a sequel to Maurice Lacroix’s best-selling, sporty Calypso line from the 1990s. Following the launch of the first model with a quartz-powered movement in 2016, the Aikon upgraded its offer with mechanical movements in 2018. Moving beyond traditional stainless steel cases, the Aikon has appeared with bronze, PVD, titanium, and even […]

First Look - Sundown In Down Under, With The TAG Heuer Aquaracer Solargraph x Time+Tide Sundowner Edition Monochrome
TAG Heuer Aquaracer Solargraph x Time+Tide Nov 14, 2024

First Look - Sundown In Down Under, With The TAG Heuer Aquaracer Solargraph x Time+Tide Sundowner Edition

In 2022, TAG Heuer introduced the Aquaracer Professional Solargraph, the brand’s first-ever solar-powered quartz model. This debut followed the release of the revamped Aquaracer Professional 200 series, featuring 40mm steel cases. The Solargraph retained the aesthetic and functional hallmarks of the Aquaracer line, quickly winning over TAG Heuer enthusiasts. Since its launch, several Solargraph variants […]

Seiko Releases a Pair of Colorful Seiko 5 Sports GMT LEs for the Asian Market Worn & Wound
Seiko Releases Jan 2, 2024

Seiko Releases a Pair of Colorful Seiko 5 Sports GMT LEs for the Asian Market

In the spring of 2022, nearly overshadowed by the launch of a certain celestially inspired plastic quartz chronograph, Seiko introduced the Seiko 5 Sports GMT. A watch that brought mechanical GMT movements to the masses. Previously, the least expensive mechanical GMT watches were well north of four figures. Since then, there has been a flutter of affordable GMTs, but very few can match Seiko’s incredible value proposition. In the months following the initial release, there have been a few added color variants and just in time to end 2023 with a bang, Seiko is introducing two new pieces. The Thong Sia Limited Editions exclusive to Malaysia, Brunei, Hong Kong, Macau, and Singapore. They will be restricted to 1000 pieces in each colorway. The Ice Blue SSK029 features a light blue/white dial, with blue hour, minute and second hands, and a red GMT hand. The bezel is a combination of black and blue. The Passion Red SSK031 is, as you can imagine, quite the opposite of the latter model. Featuring a deep red dial, with steel hour, minute and second hands, and a gold GMT hand. This one has a red and black bezel.  These watches will be available from January 2024 and are limited to the Asian markets referenced above. Like all regional releases, they’ll undoubtedly pop up in the usual second hand and international retail outlets where watches like this can often be found shortly after becoming available, so be on the lookout if you’re interested in collecting some of the more h...

HANDS-ON: The Seiko Prospex Speedtimer Solar Chronograph offers retro vibes with grab-and-go convenience Time+Tide
Seiko Prospex Speedtimer Solar Chronograph Dec 7, 2022

HANDS-ON: The Seiko Prospex Speedtimer Solar Chronograph offers retro vibes with grab-and-go convenience

Seiko has a long history in chronographs, including their first manually wound model from 1964, and the iconic 6139 – the first automatic chrono to hit the market in 1969. That was also the year of the world’s first quartz watch, the Seiko Astron. Naturally, the brands have therefore had a lot of experience producing … ContinuedThe post HANDS-ON: The Seiko Prospex Speedtimer Solar Chronograph offers retro vibes with grab-and-go convenience appeared first on Time+Tide Watches.

Swatch Drops the Bioceramic MoonSwatch Collab with Omega SJX Watches
Omega Perhaps Mar 24, 2022

Swatch Drops the Bioceramic MoonSwatch Collab with Omega

Perhaps the most surprising launch of the year so far, the Bioceramic MoonSwatch is a collaboration between Swatch and the maker of the Speedmaster Professional. The MoonSwatch is essentially Moonwatch “lite” – it has all the key details such as lyre lugs and a Velcro strap, but a quartz movement and small price tag. And the MoonSwatch is next level in terms of range. Whereas the original Moonwatch is mostly black, Swatch offers almost dozen variants of the MoonSwatch, each dedicated to the most significant bodies of the solar system, such as the Sun, Moon, and Mars. The MoonSwatch “Mission to Mars”, a tribute to the Speedmaster “Alaska Project” but with the entire case in bright red ceramic Initial thoughts The MoonSwatch is an exemplary crossover because its encapsulates the specialties of each brand. Combining the quintessential cheerful style of Swatch with Omega’s iconic Moonwatch results in a fun, lighthearted watch that’s very affordable. But it’s also a shocking product because the two brands are poles apart in terms of positioning and pricing. Put simply, an Omega strap costs more than the average Swatch watch. Swatch is clearly the winner. It’s an especially shrewd move for the maker of plastic watches, since some of the prestige and historical significance of Omega rubs off onto Swatch. As for Omega, it’s a purposeful act of brand dilution, no doubt in the hope that it brings the brand to a new audience that will aspire to own the real d...

A concept car for the wrist: Girard-Perregaux teams up with Aston Martin on the Tourbillon with Three Flying Bridges Time+Tide
Girard-Perregaux teams up Jun 2, 2021

A concept car for the wrist: Girard-Perregaux teams up with Aston Martin on the Tourbillon with Three Flying Bridges

You never really know what to expect from a brand collaboration. When I first saw that Aston Martin had teamed up with Girard-Perregaux, courtesy of the gorgeous green-liveried Formula 1 team, I assumed that we’d soon see the likes of Sebastian Vettel and Lance Stroll sporting something like a special-edition Laureato in British Racing Green. … ContinuedThe post A concept car for the wrist: Girard-Perregaux teams up with Aston Martin on the Tourbillon with Three Flying Bridges appeared first on Time+Tide Watches.

Ikepod Introduces the Megapod Automatic SJX Watches
Mar 20, 2020

Ikepod Introduces the Megapod Automatic

After the successful launch of its debut line of quartz watches in 2018, the resurrected Ikepod has now unveiled the Megapod, a remake of the quintessential Ikepod design, but now with an automatic movement. As with its earlier quartz offerings, the Megapod is an affordable, crowdfunded project. Originally founded by Swiss businessman Oliver Ike and legendary industrial designer Marc Newson in 1994, Ikepod gained a cult following for its incredibly distinctive, organic-UFO design. But hindered by high prices and artsy marketing, the brand’s watches never really sold widely, leading it to struggle financially. Ikepod folded in 2006, before being revived shortly after and then going under again in 2012, when Mr Newson finally parted ways with the brand. The Megapod M001 with a blue, sunray-brushed dial In contrast, today’s Ikepod is all about the same signature aesthetic, but matched with affordability. Led by a three-man investor group that includes Christian-Louis Col, an old hand in the luxury goods business who was most recently sales director at glassmaker Lalique. Recognising that the main draw of Ikepod’s watches lay in the inimitable design, and not finishing or movements, the brand now relies on low-cost production: it assembles the watches in Hong Kong, using dials and hands from Taiwan and cases made in China. As with the initial quartz-powered models, the Megapod has a stainless-steel case in the original Ikepod shape. It is a tad larger than the quartz mo...

Breitling Goes Back to Its Racing Roots with Three New Top Time Models Celebrating the Iconic Aston Martin DB5 Worn & Wound
Breitling Goes Back Jul 22, 2026

Breitling Goes Back to Its Racing Roots with Three New Top Time Models Celebrating the Iconic Aston Martin DB5

Breitling is no stranger to a racing inspired watch. Its history with the sport traces back to the debut of its Top Time collection back in 1964. Over the years the brand has most notably worked with Bentley Motors to create automotive-inspired wristwatches and dashboard-style clocks. In addition, we’ve seen Breitling commemorate several iconic models through its Top Time Classic Cars line, like the Ford Mustang, Chevrolet Corvette, and Shelby Cobra. Earlier this year, Breitling made a pivot, announcing it was teaming up with Aston Martin and the Aston Martin Aramco Formula One Team as the official watch partner. The duo’s first timepiece was the limited-edition Navitimer B01 Chronograph 43 with a titanium case, carbon-fiber dial, and Aston Martin racing green accents. Now, we get another edition as Breitling gets back to its original racing roots with three new Top Time models that pay tribute to the Aston Martin DB5. The DB5 hailed from the same era as the original Top Time and was first introduced by Aston Martin in 1963. The model became one of the most iconic cars to grace the silver screen, namely films in the James Bond franchise, and cemented the luxury carmaker’s place in both automotive and pop culture history. Today, the two brands bring this spirit of the 60s into the modern era with the new Top Time B01 Chronograph 41 Tribute to Aston Martin DB5 in a trio of limited editions. The details of the new designs marry the codes of both makers with both tactile...

Breitling Launches A Top Time Trio Paying Tribute To The Aston Martin DB5 Fratello
Breitling Launches Jul 20, 2026

Breitling Launches A Top Time Trio Paying Tribute To The Aston Martin DB5

Breitling has announced a series of limited-edition Top Time B01 Chronograph models celebrating the Aston Martin DB5. These three motoring-inspired chronographs feature a cushion-shaped case with subtle Art Deco grooves in each corner. Combined with pump pushers, the design delivers a distinct 1960s character, making the connection to Aston Martin’s legendary British grand tourer feel […] Visit Breitling Launches A Top Time Trio Paying Tribute To The Aston Martin DB5 to read the full article.

IFL Watches Revisits The Koi Fish Concept For The IFLW × Citizen Tsuyosa Shore Mako Fratello
Citizen Tsuyosa Shore Mako IFL Jul 6, 2026

IFL Watches Revisits The Koi Fish Concept For The IFLW × Citizen Tsuyosa Shore Mako

IFL Watches moves fast. The brand creates one limited-edition model after another, all featuring hand-painted dials. With those many creations also comes a great variety of watches that serve as canvases for custom artwork. The latest model added to the lineup is the Citizen Tsuyosa Shore series. Quickly after the launch of this recent Tsuyosa […] Visit IFL Watches Revisits The Koi Fish Concept For The IFLW × Citizen Tsuyosa Shore Mako to read the full article.

The Business of Watches Podcast: Roy Davidoff (Geneva Vintage Watch Dealer And Collector) Hodinkee
Jacob & Co. before becoming Jul 1, 2026

The Business of Watches Podcast: Roy Davidoff (Geneva Vintage Watch Dealer And Collector)

Roy Davidoff has spent a life keeping up with the time. Born into a family of jewelers and a youth spent in Geneva, followed by a move to Miami, watches have been a constant throughout his professional career.  Roy Davidoff (Photo Courtesy Cartier).  A return to Switzerland saw stints at brands including Bovet and Jacob & Co., before becoming a dealer of vintage and pre-owned with his brother and the launch of their business  - Roy & Sacha Davidoff SA - more than a decade ago. The fraternal duo gained prominence as dealers and experts regarding the Omega Speedmaster - a specialized section of the vintage market that has most certainly had its ups and downs. A respected name and authority in the industry, Davidoff most recently served as a jury member for The Cartier Prize For Watchmaking Talents of Tomorrow, where, alongside fellow judges including Kari Voutilainen, were tasked with making selections for creations from European watchmaking students who were chosen for their technical and artistic interpretations reconsidering different ways to tell time. Davidoff's role as a dealer and collector demands deep knowledge and constantly taking the pulse of the secondary market, shifting tastes, and changing demands. At the high-end and elite level, the market has changed, Davidoff says, as many collectors seek assurance and certainty in modern, independent brands and watchmakers. He's candid, enthusiastic, and dedicated to the Swiss industry, where he's found a place amon...

Business News: Royal Pop Sales Resume After Launch Rush For Audemars Piguet X Swatch Collaboration Forced Store Closures Hodinkee
Audemars Piguet X Swatch Collaboration Forced May 18, 2026

Business News: Royal Pop Sales Resume After Launch Rush For Audemars Piguet X Swatch Collaboration Forced Store Closures

Sales of the Royal Pop, the bioceramic pocket watch collaboration from Audemars Piguet and Swatch, resumed in some locations on Monday after the Saturday launch was marred by overwhelming crowds that forced store closures across Asia, the Middle East, Europe, and North America. Customers were seen buying the $400 watch in Geneva on Monday as the Swatch boutique resumed sales of the timepiece.  Swatch boutique in Geneva on Saturday saw a heavy police presence to control crowds. Swatch closed at least 20 of its stores on Saturday as launch-day crowds and demand for the Royal Pop pocket watch overwhelmed security and staff. Stores in the U.A.E, India, the U.K., Europe, and at locations in the U.S. and Canada were closed on May 16, according to social media posts, after crowds seeking to buy the pocket watch collaboration surged, queues collapsed, and sporadic scenes of violence broke out. Police were on hand at dozens of locations to control crowds. The line at the Swatch boutique in Wales (photo: Matthew Horwood/Getty Images). The sign on the window of the Wales Swatch boutique following the temporary store closure (photo: Matthew Horwood/Getty Images). The Biel/Bienne-based company, in a statement, said Monday that "the response to the Royal Pop Collection has been phenomenal worldwide," and demand is extremely high. Swatch said that in "around 20 Swatch stores" out of a total of 220 stores globally where the Royal Pop was launched, "challenges arose on launch day because ...

Seiko Introduces new Astrons, Including a Limited Edition, for their 145th Anniversary Worn & Wound
Seiko Introduces new Astrons Including May 14, 2026

Seiko Introduces new Astrons, Including a Limited Edition, for their 145th Anniversary

This year marks the 145th anniversary of Seiko, and while 145 isn’t exactly the most notable round number anniversary, it’s still, well, a very long time. And as we’ve mentioned countless times in these pages, the watch industry simply doesn’t let an anniversary year go to waste. Seiko has just announced a new collection of watches in the Astron line to mark the occasion, because of course it makes a lot of sense to commemorate longevity and a proud history with the most modern contemporary line in the catalog. Right?  Kidding aside, the Astron holds a special place in the Seiko collection for a few reasons. It was the name of the brand’s very first quartz watch, famously introduced on Christmas Day in 1969. It was a watch, and a technology, that not only changed the company, but the watch industry altogether. It ushered in the Quartz Crisis across most of the watchmaking world, except of course in Japan, which rose to a level of prominence in watchmaking as a result of quartz.  Today, the Astron is special as it is reserved for the most newfangled Seiko technology available, very much in keeping with the tradition inherent in its name. That means, primarily, tech forward GPS enabled timekeeping, as well as the use of Seiko’s solar technology. Astron watches typically inhabit a very contemporary design language, which tends toward sporty, angular, and often oversized.  The anniversary watch introduced this week is the new GPS Solar Dual Time Chronograph, ref...

Introducing: The Roaring Breitling Navitimer B01 Chronograph 43 Aston Martin Formula One Team In Titanium Fratello
Breitling Navitimer B01 Chronograph 43 Feb 5, 2026

Introducing: The Roaring Breitling Navitimer B01 Chronograph 43 Aston Martin Formula One Team In Titanium

The Formula 1 season is about to start, and that also means new sponsors will appear on the cars. Beginning this season, Breitling will have its name and logo on the Aston Martin Aramco Formula One Team cars raced by Canadian Lance Stroll and Spanish double World Champion Fernando Alonso. Breitling is the team’s Official […] Visit Introducing: The Roaring Breitling Navitimer B01 Chronograph 43 Aston Martin Formula One Team In Titanium to read the full article.