Worn & Wound
Serica Introduces the New Parade “Linen”
The Windup Watch Fair, especially the New York City edition, has increasingly become a venue for brands to debut new watches aimed at their enthusiast fans. It makes a lot of sense if you’ve ever been to a Windup – there’s an incredibly high concentration of watch lovers in a single place, and many of them are in what you might call a buying mood. And of course, the new stuff is often the most enticing when that particular mood strikes. This year, Serica got in on the act, debuting new references in the Parade collection, their unexpected but incredibly well executed “dress watch” from last year. “Dress watch” is in scare quotes here because of course it’s quite a bit more complex than that, but it’s perhaps easiest to understand the Parade when you view it as a contrast (and complement) to Serica’s sportier offerings. A quick refresher, in case it’s needed, on the Parade. Serica refers to the case as “stadium” shaped because it’s based on the architecture of the Roman Stadium, with straight sides that blend into an elliptical shape at 12 and 6. On the wrist, it presents as an oval, but a look at the case in profile (or any angle other than top down) reveals the case construction makes this one tough to pigeon hole. It offers 100 meters of water resistance while being just 8.2mm tall thanks to “sandwich” style construction that uses screws that hold the case together from the back and are housed in and protected by the bezel. This is far f...
