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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

TAG Heuer Heritage Director Nicholas Biebuyck on the New Carreras, Formula One, and the Future of the Brand Worn & Wound
TAG Heuer Heritage Director Nicholas Biebuyck Jan 23, 2026

TAG Heuer Heritage Director Nicholas Biebuyck on the New Carreras, Formula One, and the Future of the Brand

It can be hard to love a heritage brand in its modern guise. The chasm between the demands of the modern world and the spirit that once defined a legacy brand is usually vast, and the need to progress and stay relevant typically outweighs any brand’s need to satisfy the enthusiasts and history buffs that love it. When it comes to TAG Heuer, however, there’s a different story being told–one that truly celebrates the brand’s history while seeking a seat at the table of the upper echelon of watchmaking.  The man responsible for orchestrating that balancing act is Nicholas Biebuyck, TAG Heuer’s Heritage Director. While Biebuyck wears many hats within the TAG Heuer machine, he’s an enthusiast at his core. The man understands where the brand has been and what that history means to his fellow enthusiasts, but he also has his eyes firmly on the future. Biebuyck knows that for TAG Heuer to stand on the top step of the horological podium, it needs to innovate in every regard–including swinging for the fences with its halo products like the Monaco Split-Seconds Rattrapante. To that end, TAG Heuer has announced the release of several new Carrera models that vamp on their successful “Glass Box” design. These watches, unveiled at LVMH Watch Week, include a new Carrera Seafarer that picks up where the brand’s 2024 Hodinkee limited edition left off while nodding at a beloved, if somewhat obscure classic from the Heuer archive.  These new releases continue to telegrap...

Richemont Sells Baume & Mercier To The Italian Damiani Group Fratello
Baume & Mercier Jan 23, 2026

Richemont Sells Baume & Mercier To The Italian Damiani Group

Yesterday, the watch industry news headline read: “Richemont sells Baume & Mercier to Damiani Group.” The brand that turned 195 last year will soon be in the hands of its Italian distributor. In addition to being the distributor of Baume & Mercier, the family-run group also owns jewelry brands Damiani, Salvini, Bliss, and Calderoni, as […] Visit Richemont Sells Baume & Mercier To The Italian Damiani Group to read the full article.

Fears Introduces The Brunswick “1846 Edition” Celebrating The Brand’s 180th Anniversary Fratello
Fears Jan 23, 2026

Fears Introduces The Brunswick “1846 Edition” Celebrating The Brand’s 180th Anniversary

Fears graced us with an interesting series of new releases in 2025. They included some solid new additions to the regular lineup, as well as some spectacular collaborative efforts. Now, the British brand kicks off 2026 with the Brunswick 40 “1846 Edition.” The watch is a special British Watchmakers’ Day exclusive that commemorates the brand’s […] Visit Fears Introduces The Brunswick “1846 Edition” Celebrating The Brand’s 180th Anniversary to read the full article.

Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone Fratello
Louis Vuitton Escale Watches - Jan 22, 2026

Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone

In the case of this trio of new Louis Vuitton watches, it’s good to know what the name means. Escale, in French, means “stopover.” LV made a name for itself by producing luxury luggage and steamer trunks. And the art of travel is what served as inspiration for the relaunched Escale models that debuted in […] Visit Introducing: Three Complicated Louis Vuitton Escale Watches - The Escale Minute Repeater, Worldtime Flying Tourbillon, And Twin Zone to read the full article.

Introducing: The Awake Sơn Mài Frosted Leaf Royal Red Fratello
Jan 22, 2026

Introducing: The Awake Sơn Mài Frosted Leaf Royal Red

When you may have thought that Awake couldn’t show anything new with its Sơn Mài dials, the Frosted Leaf Royal Red appears and shatters expectations. Today’s release builds on the techniques honed in previous references, but it offers a new multi-dimensional appearance. Let’s investigate the process and the final product. As someone who was previously […] Visit Introducing: The Awake Sơn Mài Frosted Leaf Royal Red to read the full article.

A Quick Look at the TAG Heuer Carrera Seafarer Worn & Wound
Louis Vuitton Jan 22, 2026

A Quick Look at the TAG Heuer Carrera Seafarer

LVMH Watch Week has become the first of the blast waves of new releases we can expect every year. Siloed to one group, it leans toward the high end. Actually, very high end, with the most eye-catching releases relegated to Daniel Roth, Gerald Genta, and the eponymous Louis Vuitton, the latter of which actually had the most intriguing releases of them all. “Über collector” brands the lot; there’s plenty to appreciate, especially as they lean into haute-indie aesthetics. Yet, the lack of accessibility for us mere mortals takes a bit of the fun out of it. LVMH is not exactly known as an “approachable” luxury mega-conglomerate, but at least with Zenith and TAG Heuer in its portfolio, it has some brands that lean toward enthusiasts. After spending an afternoon with Hublot, Zenith, and TAG Heuer, getting to see a sample of novelties (it was pretty clear that all are holding back for Watches & Wonders), the watch that left the strongest impression a day later was TAG’s Carrera Seafarer. A follow-up to their 2024 Hodinkee collaboration, the major differences are the new color, which is exquisite, the “beads of rice” bracelet, and widespread availability. Having never encountered the Hodinkee collab in the metal, getting to try the Seafarer on for the first time left an impression. IMAGE COURTESY OF ANALOG/SHIFT For those unfamiliar with the Seafarer’s heritage, here’s a tl;dr: they were a line of chronographs that included a unique additional complication, a t...

Introducing: The Orient Star M45 F8 Mechanical Moon Phase Hand Winding Fratello
Orient Jan 22, 2026

Introducing: The Orient Star M45 F8 Mechanical Moon Phase Hand Winding

Orient Star unveils a duo of classy timepieces that reflect the graceful passage of time. Compared with recent Orient Star designs, the M45 F8 pares it back to pure functionality and traditional layouts. The Roman numerals add a sense of dignity, and the moonphase complication connects our world to the cosmos. A white-dial variant joins […] Visit Introducing: The Orient Star M45 F8 Mechanical Moon Phase Hand Winding to read the full article.

First Look – The Oris Aquis Date Yangtze Jiangtun Limited Edition Monochrome
Oris Aquis Date Yangtze Jiangtun Jan 22, 2026

First Look – The Oris Aquis Date Yangtze Jiangtun Limited Edition

The Oris Aquis Date collection made a splash in 2011 as a new generation of dive watches catering to professional divers and landlubbers looking for a resilient sports watch. Characterised by its competent diving credentials and robust architecture, the Aquis Date represents Oris’ more technical, contemporary side, compared to the vintage-inspired Divers Sixty-Five line. Redesigned over […]

Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial Fratello
Oris Aquis Date Yangtze Jiangtun Jan 22, 2026

Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial

Oris is on a roll in 2026. We’re only three weeks into the new year, and the popular Swiss independent already presents its third novelty. After an Artelier model dedicated to the Chinese Year of the Horse and a new tuxedo-dial Big Crown Pointer Date, here comes the limited-edition Oris Aquis Date Yangtze Jiangtun. It […] Visit Introducing: The Oris Aquis Date Yangtze Jiangtun Limited Edition - Featuring An Engraved Blue-Green Mother-Of-Pearl Dial to read the full article.

Fresh Ice: The Omega Seamaster 300M Milano Cortina SJX Watches
Omega Seamaster 300M Milano Cortina Jan 22, 2026

Fresh Ice: The Omega Seamaster 300M Milano Cortina

The Olympic Games are just around the corner, which means Omega is getting ready to time 116 events in 16 different disciplines as the Games’ official timekeeper, a title the brand has held throughout much of the past century. That association has resulted in a long line of increasingly tasteful commemorative watches, including the Seamaster Diver 300M Milano Cortina, which applies discreet Olympics branding to an appealing new white ceramic iteration of the Seamaster. Initial thoughts It’s hard to see the Seamaster Milano Cortina as an entirely new watch since an almost identical black version was released back in 2021. That said, the snow white ceramic cements the connection to the upcoming Winter Olympics, due to be held jointly by Milan and Cortina. A common critique of ceramic is that it can look like plastic; I find this to be especially true when it comes to glossy white ceramic. This is where the emblematic Seamaster case and the industrial prowess of Omega pay dividends. The case is sculpted exactly like its stainless steel counterparts, with contrasting brushed and polished finishes that distinguish it as a premium product. The milky white material is complemented by grade 5 titanium, which is used for the bezel frame, both crowns, the solid case back, and the pin buckle. The ceramic bezel insert is deeply relief-engraved by laser, giving it a satisfying tactility that is all the more appealing considering the ageless properties of ceramic. Naturally, the Se...

First Look – The New Hublot Big Bang and Spirit of Big Bang Coal Blue Collection Monochrome
Hublot Big Bang Jan 21, 2026

First Look – The New Hublot Big Bang and Spirit of Big Bang Coal Blue Collection

Few brands embrace colour and material innovation quite like Hublot. Since the original Big Bang in 2005, it has explored every imaginable fusion, from sapphire, ceramic, and carbon to precious metals, often paired with interesting chromatic tones. Think vivid Big Bang Tourbillon Automatic Green SAXEM, ice-cold sapphire or titanium with chilly white ceramic of the […]

Zenith Updates References Across the Defy Skyline Collection Worn & Wound
Zenith Updates References Across Jan 21, 2026

Zenith Updates References Across the Defy Skyline Collection

Earlier this week we brought you news of the latest in Zenith’s ongoing Revival series, but the big news for the brand coming out of LVMH Watch Week is a big expansion of the contemporary Defy collection at all levels. As a certified Defy-head, this move has my full support. I’ve said it before and I’ll say it again: the Defy has long been my favorite sports watch line, full stop. I’m a huge fan of the way the modern Defy combines a funky, avant-garde design sensibility with real sports watch chops (these watches are truly built like tanks, and have been since the 1960s). The latest Defys to enter the collection span the breadth of Zenith’s range as a watchmaker, from the simple and straightforward to the highly exotic.  We’ll start with the simple. The Defy Skyline 36 has a pair of new variants, with silver dials joining previously issued versions in blue, ice blue, green, and pink. You can have your silver dialed Defy Skyline 36 with or without a diamond set bezel. As with earlier versions of the Defy Skyline in this size, the option for a diamond bezel reveals that Zenith hopes to market these watches to the women’s market, but 36mm is actually a great size for an integrated bracelet sports watch for just about anyone. Watches in this style tend to wear a little bigger than their dimensions would suggest, and there’s something inherently appealing and comfortable about a watch like this that’s a little undersized, anyway. Like other Defy Skylines, thi...

First Look – The New Zenith Defy Skyline Tourbillon Skeleton Monochrome
Zenith Defy Skyline Tourbillon Skeleton Jan 21, 2026

First Look – The New Zenith Defy Skyline Tourbillon Skeleton

This week, alongside the monochromatic Chronograph in Black Ceramic and the Skeleton Black Ceramic & Gold, which added an interplay of black ceramic and gold-toned mechanics to the Skyline collection, Zenith revealed the Defy Skyline Tourbillon Skeleton. This powerful new reference pushed the collection’s architectural design language into the realm of high luxury and complication. […]

Hot Take: A Brief Look At The Louis Vuitton Camionnette Fratello
Louis Vuitton Camionnette As Jan 21, 2026

Hot Take: A Brief Look At The Louis Vuitton Camionnette

As a kid in the 1980s, I played with many toy cars from Siku, Majorette, Matchbox, and Tonka. I also played with Hot Wheels cars here and there, though I don’t believe they were that common here in Europe at the time. My dad still had his old Dinky Toys lined up in a special […] Visit Hot Take: A Brief Look At The Louis Vuitton Camionnette to read the full article.

Introducing – Blancpain Villeret Traditional Chinese Calendar “Year of the Fire Horse” Monochrome
Blancpain Villeret Traditional Chinese Calendar Jan 21, 2026

Introducing – Blancpain Villeret Traditional Chinese Calendar “Year of the Fire Horse”

Blancpain unveiled its Villeret Traditional Chinese Calendar in 2012, an extraordinarily complex watch that fuses the traditional lunisolar Chinese system, elements of the Gregorian calendar, and a moon phase. A world first, Blancpain’s masterpiece coincided with the Chinese Year of the Dragon. For 2026, Blancpain returns with a 50-piece limited edition in platinum dedicated to […]