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Watch These Fairs

Hands-On: Exploring New Brand Territory With The Leica L2 Watch

Out-of-focus brand service or tack-sharp watchmaking?

Introducing: Say Hello To The M.A.D. 1 RED, The Maximilian Büsser Watch You Might Actually Be Able To Get

The latest democratic creation from the mind-melting magician of the avant-garde.

In-Depth: Bulgari's New Octo Finissimo Ultra Is World's Thinnest Watch, Sets New Record

Not to sound like a broken record, but Bulgari just broke another record.

M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise

Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.

Watch Spotting: Kansas Jayhawks Head Coach Bill Self Wearing A Tudor Black Bay Burgundy On The Sideline

Rock, Chalk, Black Bay.

In-Depth: Blancpain's New Fifty Fathoms Bathyscaphe Is A Metallurgist's Dream Dive Watch

Elevating the original everyman diver in tone-on-tone titanium.

One To Watch: Aera Watches, A Young British Brand Making The Tool Watch Feel Contemporary

Ikepod and the Ice Hotel both deserve credit for the birth of this new microbrand.

A Week On The Wrist: The IWC Pilot's Watch Chronograph Spitfire

The next generation of the Spitfire brings ample style, personality, and charm to IWC's pilot offering.

A Week On The Wrist: The IWC Pilot's Watch Chronograph Edition 'Tribute To 3705'

A cult classic from the '90s is back in black(er).

Hey, HODINKEE!: Watch Hands, First Loves, Chronometers And How They Got That Way, And Display Back Arguments Just Won't Die

Would you still love your boo if they had a display torso?

Green On Green: 4 Verdant Watch Dials For 2022 From Glashütte Original, Armin Strom, Omega, And Christiaan van der Klaauw

While the increasing popularity of green dials contributes to a more colorful universe of watches, Martin Green sometimes finds the use of this color a bit much these days. That said, the following recently introduced watches are home runs for Martin because their green dials are just right!

Vintage Watches: A Two Watch Vintage Rolex Collection, A 1989 Omega Speedmaster '20th Anniversary,' And A 1970s Omega De Ville By Andrew Grima

Daytona, Explorer, and Speedmaster – the classics lead the way this week.

Entry Level: Tudor's Least-Expensive Watch Flies Under The Radar

The 1926 plays it safe, but that's what makes it such a solid bet.

Watch Of The Week: I Have To Admit, I Love Nixon’s Tribute To The Grateful Dead

Most rock-band watches are hopelessly lame. But I've got a soft spot for this one.

Auction Watch: Zenith Chronomaster Revival “Poker Chip” on Loupe This [Updated with Result]

A limited edition launched at the end of 2021, the Zenith Chronometer Revival “Poker Chip” was the result of a collaboration between our founder and the watchmakers in Le Locle. One of them just popped up for sale at online auctioneer Loupe This – the first example to go under the hammer. The 200 pieces sold out at launch, making this a perfect opportunity for anyone who missed out last year. If the funky dial appears familiar, that’s because the Poker Chip reimagines the G383, one of the standout designs from the first references of the El Primero. While the G383 had a lavish, gold-on-black palette, the Poker Chip is entirely contemporary. Its dial is generously “lumed” – even the strap glows in the dark – bringing it to life at night, with the aesthetic alluding to the disco era of 1960s and 1970s when the G383 was born. [Update March 17, 2022: The Poker Chip sold for US$16,500 including fees on Loupe This.] The case is a micro-blasted titanium coated in DLC, which complements the military-esque dial. Notably the Poker Chip was the first – and remains the only – classic, 38 mm El Primero with a titanium case. Continuing the blend of new and old, the movement is the original El Primero 400 that’s almost identical to the 1969 original. As it is being phased out, this movement was chosen instead of the latest-generation El Primero 3600 (which has a lightning seconds), making the Poker Chip one of the last watches with the landmark calibre. Accompani...

Buying, Selling, & Collecting: How Seeing Your Dream Watch In Person Can Change Everything

Let's put the internet aside for once, and do things the old-fashioned way.

Interview: The Man Bringing 'Seinfeld' Memes To Watch Culture Thinks We All Should Relax

It's no importing-exporting operation, but the Vandelay House of Horology is a meme account worth following.

Auctions: Record Alert! An Early 1957 Speedmaster Ref. 2915-1 Just Sold For Over $3.4 Million At Phillips, Smashing The Record For Most Expensive Omega Watch

How many people saw this coming?

One To Watch: Meet Marin Instruments, A Young Brand That's Modernizing The Classic '60s Skin Diver

Justin Walters went from designing skateboards to designing monochromatic tool watches.

Does A Hard-To-Say Name Affect Watch Sales?

Thoughts on tongue-twisting timepieces.

Neighborhood Watch: The Watch Lover's Guide To Houston

Our resident Houstonian highlights the Bayou City's must-visit horological hotspots.

Watch Of The Week: I Didn't Really Like Watches – And Then I Bought a Royal Oak

I came for the brutal design. And stayed for the way it made me feel.

In-Depth: How Movement Design Can Make A Machine The Sexiest Part Of A Watch

Baby got display back.

Second Opinions: We Criticize The Wrong Thing When We Attack Date Windows – And This Watch Proves It

Describe my perfect date? It begins and ends with Glashütte Original – and maybe a light jacket.

Proud Watch Owner Announces Latest Acquisition (Coinciding with Son’s Birth).

LA local Dave Nelson shares how you, too, can leverage new borns as unique props for your latest wrist shot. Get your tips and tricks here!

Watch Of The Week: A Longines With A Mysterious Inscription

What could it possibly mean?

Watch Spotting: The NBA's 75th Anniversary Celebration Brought Out Some All-Star Watches

These timepieces dunked harder than any of the players on Saturday night.

Before The Daytona Was A Hype Watch, It Was The Watch Of Racing Champions

Just remember that when you're watching the Daytona 500 this weekend.

Point/Counterpoint: A Watch With An Integrated Bracelet Is A Highly Specific Thing

And not any old strap will fit it.