Quill & Pad
M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise
Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.
