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One Watch to Rule Them All: A New Strategy Emerges at Watches & Wonders 2023 Worn & Wound
Patek Philippe booths These brands Apr 12, 2023

One Watch to Rule Them All: A New Strategy Emerges at Watches & Wonders 2023

When you enter Palexpo, the enormous convention center that is home to Watches & Wonders, you have an immediate decision to make: right or left? A glance to the left and you see the Tudor, Rolex, and Patek Philippe booths. These brands, in a lot of ways, anchor the entire show, and dominate much of the conversation for the duration of the fair. If you look to your right, you’ll be greeted by something entirely different. This year, it was a giant Ingenieur, spread across the top of the IWC booth at the end of the hall, and it was hard not to get the message that this watch, and this watch alone, was the brand’s sole focus for Watches & Wonders this year. Building your Watches & Wonders presence around a single watch was a trend that came into sharp focus at this year’s event.  The IWC booth at Watches & Wonders, viewed from the opposite end of the hall. Whether brands took a literal one watch approach (like Ulysee Nardin, who only showed the new Freak ONE this year) or put the lion’s share of their backing behind one release but dropped a few additional under the radar pieces (like IWC), it’s a strategy that makes for a stark contrast with what feels like a more traditional practice of overwhelming everyone in the meeting with tray, after tray, after tray of new watches to try on, photograph, write about, and otherwise consider. The single watch strategy communicates a sense of confidence, that a brand has hit on something so good that they don’t need to muddy...

Watches & Wonders 2023 Round Table: What We Liked and Didn’t Like at the World’s Biggest Watch Fair Quill & Pad
Apr 8, 2023

Watches & Wonders 2023 Round Table: What We Liked and Didn’t Like at the World’s Biggest Watch Fair

Watches and Wonders 2023 ran from Monday, March 27 to Saturday, April 1 at Palexpo in Geneva and was open to the public on the 1st and 2nd of April. It attracted a record 43,000 visitors! That’s nearly double last year’s 22,000 visitors, largely thanks to the opening up of China and Asian countries after the COVID-19 pandemic. The Quill & Pad team was there, and we sat down after the show to discuss what we liked and didn’t like about the 2023 fair.

Hands On with the Big Bang Integrated Tourbillon Full Blue Sapphire, the Most Audacious Sapphire Watch Hublot Has Made Worn & Wound
Hublot Has Made Apr 3, 2023

Hands On with the Big Bang Integrated Tourbillon Full Blue Sapphire, the Most Audacious Sapphire Watch Hublot Has Made

And now, readers, we’ve come to that portion of our Watches & Wonders coverage that I know at least two of you have been anxiously anticipating, Yes, it’s now an annual tradition I guess, where I will wax rhapsodically about a mind bending Hublot novelty fit for a modern version of an 18th century French king. I can’t really think of a better way to describe the Big Bang Integrated Tourbillon Full Blue Sapphire than to contextualize it with something commonly understood to be shorthand for over-the-top indulgence, but that’s what this watch is all about, in the best possible way. It’s a huge swing, which is exactly what I like to see from brands at Watches & Wonders. If I’m going to fly across an ocean and deal with travel delays at every step, I’d like to see things that I can only see in a presentation in the back of one of those enormous booths.  Last year I wrote about the Big Bang Tourbillon Automatic Purple Sapphire and characterized it as one of the best watches of last year’s Watches & Wonders because it succeeded at being compelling from a watchmaking perspective while also being completely outlandish in a way that Hublot is uniquely great at. It marked a point in my own appreciation for the brand where they rose above the level of a mere curiosity and reached a point where, in my opinion, they are deserving of the respect given to any other serious innovator in contemporary watchmaking.  This year they’re back with a sequel of sorts to last ye...

VIDEO: The new Jacob & Co. Astronomia Revolution, the new Casino watch & the Billionaire Timeless Treasure Revolution
Jacob & Co. Mar 31, 2023

VIDEO: The new Jacob & Co. Astronomia Revolution, the new Casino watch & the Billionaire Timeless Treasure

Attendees of the Watches and Wonders 2023 were mesmerized by the out-of-this-world Jacob & Co. Astronomia Revolution. Within a 47mm gold case, a satellite makes a revolution precisely every 60 seconds. Its three arms carry a ruby that makes a revolution on its own axis every 15 seconds, a Jacob & Co. triple axis tourbillon […]