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Obituary: Jörg Bucherer, the King of European Watch Retail SJX Watches
Rolex Nov 8, 2023

Obituary: Jörg Bucherer, the King of European Watch Retail

Jörg G. Bucherer, the third generation to run the Bucherer retail chain, passed away on Monday evening at age 87. The news was first reported by Swiss newspapers including Le Temps. His death comes less than three months after agreeing to sell his family business to Rolex in a multi-billion franc move that shocked the entire industry, but secured the future of the company. He led an extraordinary life, being one of the last remaining people to have worked directly with Hans Wilsdorf, the founder of Rolex, and building a reputation as a man about town. Known for his fast cars and beautiful women in his youth, he was always extremely closely guarded when it came to media appearances. Bucherer took over the business in 1977, and had been at the centre of the industry ever since. Having navigated many turbulent periods in matchmaking, he not only kept the Lucerne-based retailer afloat, but steered it to the very top, with the business now counting over 100 points of sale across Europe and America, making it the biggest seller of Rolex watches anywhere. The historic Bucherer store in Lucerne. Image – Bucherer When Bucherer took the reins from his father, the industry was in turmoil in the aftermath of the Quartz Crisis. That didn’t stop him as he expanded the company from its Swiss base into new territories such as Austria and Germany in 1980s. He would go on to acquire other retailers as he pursued expansion, including Kurz Group in 1989 and Swiss Lion in 2001. The real b...

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Hands-On: Forty-Eight Hours with the Hublot Spirit of Big Bang Ceramic Carbon Beige Camo Worn & Wound
Hublot Spirit Oct 27, 2023

Hands-On: Forty-Eight Hours with the Hublot Spirit of Big Bang Ceramic Carbon Beige Camo

If you’ve listened to the podcast, follow me on Instagram, read what I write here on the website, or even have just had a five minute conversation with me about something innocuous, like who makes the best fast food cheeseburger, there’s a good chance you already know that I’ve kind of become obsessed with Hublot. I try not to waste an opportunity to be sure people know that to overlook this brand on the basis of their perception in the larger watch community is to be, frankly, a snob. I don’t much care for snobs, or gatekeeping, or for not looking beyond the surface of a particular watch or brand, so the widespread Hublot-hate that cuts across the watch community is a continued annoyance.  Because the thing is, Hublot is very good at doing what they set out to do, and judging them on the merits of fulfilling their intention seems like the only fair way to evaluate them, or any brand for that matter. Hublot, as it exists today, is essentially a brand full of statement pieces, but made with intention and a real focus on materials. The common gripes that they’re gaudy, or over-the-top, or even overpriced miss the point entirely. They are exactly what they are supposed to be. For a watch to be “gaudy” it would have to be so unintentionally, and as far as I’m concerned, a watch that’s over-the-top should wear that attribute as a strength.  As much I like and admire Hublot for being a weird mix between class clown, Rebel Without a Cause, and, I don’t know,...

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MICROMILSPEC is Back with a Watch Made in Collaboration with the Norwegian Air Force Worn & Wound
Oct 17, 2023

MICROMILSPEC is Back with a Watch Made in Collaboration with the Norwegian Air Force

While not necessarily a household name, MICROMILSPEC is well-known in military and law enforcement circles across Norway, the United States, and soon Canada. A Scandinavian brand that’s dedicated to creating performance-tested, long-lasting timepieces built for the specific needs of its customers, MICROMILSPEC’s brand ethos isn’t to sell volume – it’s to become an invaluable tool on the field or during active duty. Because of this, many of MICROMILSPEC’s watches have been bespoke one-off designs for the commissioner’s specific purpose; not necessarily for commercial sale. Crafting these highly specialized pieces has always been the backbone of the brand, but MICROMILSPEC has since started to catch the eye of collectors who want to own one of their watches without, for example, risking their lives or working for an intelligence agency. Because of this, MICROMILSPEC has opened some of their designs to the general public for a limited-edition release. One such watch is the new HERCULES. Built in partnership with the Norwegian Air Force’s 335 Squadron, the HERCULES is dedicated to the aircraft that shares its name. To build a watch that has as much ingenuity and power as the esteemed aircraft, the Norwegian watchmaker worked in conjunction with the Squadron for over a year to exacting specifications. The result is a 100-piece limited edition that’s as technically precise as it is wearable. Every inch of the HERCULES has an intentional – and functional – q...

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