SJX Watches
Citizen’s Cutting-Edge Quartz Shines in Recrystallised Titanium
The new Citizen Attesa Platinum Shine collection leans into the brand’s two greatest strengths: cutting-edge quartz technology and mastery of titanium. With three limited edition references in a new platinum-coloured hue, Citizen demonstrates why it’s still the leader in titanium watches, 55 years after making the first one. Thanks to a decadent recrystallised titanium bracelet and nearly scratch-proof Duratect coating, the new Attesa proves that quartz can still feel luxurious. Ref. CB0284-66A. Initial thoughts Almost as soon as quartz timekeeping technology began to mature and prices began to fall in the 1980s, makers of quartz watches began to cede the luxury end of market to brands that focused on mechanical watches. But that never stopped a few brands, Citizen and Seiko chief among them, from pursuing the development of ever-better quartz technology and bringing it to market in a premium format. The ultimate expression of this focus is probably the Citizen cal. 0100, the most accurate wristwatch in the world. The Citizen 0100 – the world’s most accurate wristwatch. But quartz is just one part of the equation for Citizen, which has also achieved a leading market position in two specific fields. The first is solar power. Light-powered watches is nothing new, dating back to 1972, but it was Citizen’s advances in the late 1970s that propelled this technology forward. In 1995, the brand debuted Eco-Drive, which remains the leading light in solar-powered timekeep...
