Time+Tide
The Royal Oak pricing strategy in 1972 was absolutely wild
If you were ever wondering what started the stainless-steel sports watch craze we find ourselves in today, none of it would have been possible without one particular watch – which recently celebrated its 50th Birthday. On April 15th, 1972, Audemars Piguet, Georges Golay, and Gérald Genta would forever change the luxury sports watch segment – … ContinuedThe post The Royal Oak pricing strategy in 1972 was absolutely wild appeared first on Time+Tide Watches.