SJX Watches
In Depth: The Horological Evolution of Jacob & Co.
Since “Jacob and Jeweller” made its first foray into fine watchmaking two decades ago, Jacob & Co. has positioned itself as a master of maximalism in all its forms, both bejewelled and technical, with some of the brands’s most audacious creations free of gem-setting entirely. The story of Jacob & Co.’s rise as an independent watchmaker features a celebrated cast of constructors. While other brands focused on vertical integration, Jacob & Co. opted to become a patron of promising complication specialists and independent watchmakers, funding their visions while challenging them with its own. Now, 20 years on, Jacob & Co. has evolved into a major player in the ultra-high end watchmaking segment, and is one of the fastest growing brands in an otherwise downbeat market; according to the brand, its 2025 watch sales were close to CHF300 million at retail. The brand’s obvious success is due to both its astute commercial instincts, founder Jacob Arabo’s inimitable personality, and also its ability to bring technically demanding movements to market and iterate on them with remarkable regularity. The gongs of a minute repeating Astronomia, one of the line’s many flankers. Few brands have managed to build credibility in both jewellry and watchmaking simultaneously. On the occasion of the brand’s 40th anniversary, it’s worth looking at how Jacob & Co. has succeeded where others have failed. Chapter 1: The Quenttin Jacob & Co.’s first 20 years were somewhat quiet on...
