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Fratello
For Watches and Wonders 2026, it’s clear that TAG Heuer has come out with a hot hand. The Monaco Chronograph is the subject of the brand’s attention, and wow, what a result! Today, we’ll provide an overview of five new models spanning two collections. From my perspective, these are the most significant updates in ages, […] Visit TAG Heuer Comes Out Swinging With New Monaco Chronographs to read the full article.
Monochrome
Square chronographs are rare, and inevitably, any watch in this category gets compared with the iconic TAG Heuer Monaco. Since its debut in 2008, the Averin Chronograph by Union Glashütte has occupied similar territory, combining a bold, geometric case with a sporty chronograph display. Earlier versions looked to form their own identity and relied on […]
Time+Tide
TAG Heuer's Heritage Director Nicholas Biebuyck talks us through 165+ years of chronograph history and teases Watches and Wonders 2026.The post TAG Heuer’s Heritage Director talks 165+ years of chronograph history (& teases Watches and Wonders 2026) appeared first on Time+Tide Watches.
Time+Tide
Breitling Oceania was not going to let the USA have all the fun, cementing a new AFL partnership with the beloved Collingwood Magpies club.The post Breitling teams up with Collingwood Football Club, Ōtsuka Lōtec debuts its No. 8, TAG Heuer names new CEO appeared first on Time+Tide Watches.
SJX Watches
After the unexpected departure of its last leader at the start of the year, TAG Heuer has announced Béatrice Goasglas will take over as chief executive officer starting May 1, 2026. Currently president of the brand’s Americas division, Ms Goasglas’ background lies in digital marketing and client experience. She joined TAG Heuer in 2018 as vice-president of Digital & Client Experience, before rising to head the Asia-Pacific market. Notably, she worked with Frederic Arnault on Connected smartwatch during her stint at TAG Heuer headquarters, at the time one of the brand’s most important projects. Mr Arnault rose to chief executive of TAG Heuer, then moved on to head the LVMH Watch Division. He is now leading “quiet luxury” label Loro Piana, although Mr Arnault is known to retain an eye on the watch brand he once led. Prior to that, she held digital marketing and client-relations roles in fashion and cosmetics. While this background e-commerce and client relationships is an unusual background for the chief of a mainstream watch brand, it is perhaps useful and fitting for the luxury watch industry in the 21st century, and also revealing as to where TAG Heuer wants to go.
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Monochrome
Following the sudden and surprising departure of Antoine Pin in January, after being at the head of TAG Heuer for just over a year, the Swiss watchmaker owned by French luxury powerhouse LVMH has just announced the appointment of a new CEO – after several shakups, following the departure from this role in 2013 of […]
Monochrome
We’re only about three weeks in, but the first annual watch fair is already behind us. LVMH Watch Week served up some very lovely new watches from within the LVMH group’s brands: Louis Vuitton, TAG Heuer, Bvlgari, Hublot, Zenith, Daniel Roth, Gérald Genta and Tiffany. And even though the amount of new watches on display […]
Fratello
Another Friday, another list! This week, we look at some of the most memorable watches created in collaboration with video game franchises. As most of you will know, gaming has grown into a massively successful global industry. As a result, there is a massive audience for watches connected to the many video games out there. […] Visit Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More to read the full article.
Worn & Wound
Among the new releases at LVMH Watch Week this year were a series of novelties from brands that casual observers might sometimes forget sit inside the LVMH portfolio. Tiffany & Co., Gerald Genta, and Daniel Roth all unveiled new pieces this week to varying degrees of fanfare. And while these boutique luxury brands are very different in shape from the likes of TAG Heuer, Zenith, and Hublot, which really form the core of the LVMH watch business, it says a lot about the power and reach of LVMH as an entity that these brands fall under their purview. All three brands are recent additions to the LVMH stable, with Gerald Genta joining upon its relaunch in 2023, TIffayny & Co. when the sale of the company to LVMH went through in 2021, and Daniel Roth in 2011, when LVMH acquired Bulgari, then caretakers of Roth’s brand (LVMH relaunched Daniel Roth as a separate entity in 2023). These three brands also seem arranged in the LVMH ecosystem to compete directly with high end independent brands, particularly Daniel Roth, a name once seen as preeminent in the world of independent watchmaking. Let’s run through the key releases from each brand at this year’s LVMH Watch Week. Tiffany & Co. debuted the Tiffany Timer, a three register chronograph with El Primero movement that flies under the radar, perhaps, in a few ways. First and foremost, that white metal case is not steel or white gold, but solid platinum. And the indices at each hour are baguette cut diamonds, which seems like a...
Monochrome
Done Watches was founded by Thierry Clottu, who was born and raised in Neuchâtel, at the heart of Switzerland’s watchmaking region. Clottu has extensive industry experience, having worked in product management for brands such as TAG Heuer, Perrelet, Leroy, and Candino. After years of contributing to the development of these brands, he launched his own venture, TCL Concept, […]
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Time+Tide
TAG Heuer's latest collab with New Balance, which pairs a Connected smart watch with running shoes, makes surprising sense.The post Why TAG Heuer is breaking new boundaries with a powerful Connected collaboration with New Balance appeared first on Time+Tide Watches.
Time+Tide
The lightest Monaco ever made, its unusually-shaped case is formed by a cutting-edge, "laser-melting" 3D printing process.The post TAG Heuer’s Monaco Split-Seconds Chronograph Air 1 is a lightweight, cutting-edge take on an icon appeared first on Time+Tide Watches.
Worn & Wound
Dubai Watch Week is upon us, and TAG Heuer is using it as a launching pad for for a new version of what is objectively one of the most impressive watches they’ve ever made. The Monaco Split-Seconds Chronograph Air 1 builds on the Monaco Split-Seconds that was introduced at Watches & Wonders in 2024. That one, you’ll recall, had a movement fashioned largely from titanium and weighed in at just 85 grams. The retail price at the time was a head scratching CHF 135,000, but it was also an incredibly impressive caliber and feat of engineering. Rattrapante chronographs like this are indeed quite rare, and certainly one with a caliber made of titanium is unheard of and adds additional layers of complexity to whole endeavor. The new Air 1 version of the watch is still 85 grams, but it achieves that weight even with new solid gold components in the case. The design of the case, still in the iconic Monaco square, has been substantially reworked and inspired by design and manufacturing processes that are part of the Formula 1 landscape. The case has effectively been hollowed out, with intricately skeletonized case flanks designed to maximize the weight to performance ratio. TAG Heuer achieves this through a process they refer to as Selective Laser Melting (SLM). This is an additive manufacturing process that is typically applied in aerospace, medical, and automotive manufacturing, and like other forms of 3-D printing it’s essentially a cheat code in achieving otherwise impossi...
SJX Watches
TAG Heuer flexes its research and development muscles again with the performance-oriented Monaco Split-Seconds Chronograph Air 1. Using the iconic square chronograph as a base, the brand’s engineers took inspiration from its Formula 1 partnership to explore new manufacturing techniques for this 30-piece limited edition that boasts an ultra-light, hollowed-out 18k gold case fabricated with laser additive manufacturing. Initial thoughts The original Monaco from Heuer remains one of the more enduring chronograph designs, with the storied past and distinctive square form. It is refreshing to see TAG Heuer using it as a base for newer, technologically-oriented pieces. This new limited edition takes the already-supercharged crystallised titanium split-seconds released earlier this year and reimagines the square case. The result is a honeycomb-patterned case that is surprisingly lightweight for the size and material. The complex and layered construction of the Air 1, here in an exploded view. The team at TAG Heuer employed a new additive manufacturing technique with the goal of a sturdy yet remarkably light chronograph. Keeping in mind that gold is a dense (thus heavy) metal, making a watch that qualifies as “lightweight” is usually incompatible with including the precious alloy. Here the engineers came up with a way to reduce the volume of gold used, while keeping the components’ sturdiness intact. The timepiece itself can be a little much in terms of styling, with the ...
Time+Tide
The Hollywood star was spotted wearing TAG Heuer's quirky, complicated chronograph with a twist.The post Miles Teller hosts SNL and promotes new film “Eternity” wearing a TAG Heuer x Porsche Chronosprint appeared first on Time+Tide Watches.
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Fratello
Few names are as closely linked in motorsport-themed watchmaking as TAG Heuer and Ayrton Senna. The latest TAG Heuer Ayrton Senna editions continue that relationship with two Formula 1 chronographs that pay tribute to the Brazilian driver’s legacy. Rather than chasing nostalgia, these models acknowledge Senna’s influence with a modern interpretation. Both watches - one […] Visit TAG Heuer Honors Racing Legend Ayrton Senna With Two New Formula 1 Chronographs to read the full article.
Time+Tide
TAG Heuer honours 3-time F1 world champ Ayrton Senna with two chronographs, just in time for the 2025 São Paulo Grand Prix.The post TAG Heuer celebrates Ayrton Senna’s enduring legacy with a pair of new Senna-inspired Formula 1 Chronographs appeared first on Time+Tide Watches.
WatchAdvice
TAG Heuer’s latest Formula 1 refresh blends the collection’s colourful 1986 spirit with modern materials and solar-powered convenience. From the versatile steel Silverstone GP to the lightweight, vibrant TH-Polylight Monza GP, these watches show that racing DNA can still be fun, practical, and stylish! What We Love Successfully brings the colorful spirit of the 1986 original models with modern materials and solargraph movement Collection offers versatility with steel and TH-Polylight materials Solargraph movement is the best option for the quartz model. No battery changes, long autonomy, and eco-friendly. What We Don’t TH-Polylight bezels/cases won’t have the same scratch resistance or perceived “luxury” feel as steel. With a 38mm case size, enthusiasts who like larger watches may find it too small. Limited editions tied to specific races may be hard to secure or try on before purchase. Overall Rating: 8.6/10 Value for money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build quality: 8.5/10 The story of TAG Heuer and Formula 1 is one of new beginnings. A tale that starts not in a quiet Swiss valley, but on the screaming straights of Monaco, Silverstone, and Suzuka. The story goes all the way back to 1986, when the watchmaker, now freshly going under the wing of Techniques d’Avant Garde, forming TAG Heuer, built a timepiece that matched the energy of the sport that it sponsored: light, colourful, and unafraid to stand out. The Formula 1 collection was released dur...
Time+Tide
Have TAG finally perfected carbon hairspring technology, and will this be a game changer - for them and the rest of the watch industry?The post TAG Heuer debuts two chronographs with revolutionary carbon hairsprings, a technology they’ve been developing for almost a decade appeared first on Time+Tide Watches.
Fratello
It’s Sunday morning, so fire up the engines and prepare for a nice weekend drive. The question is, what is the racing chronograph of choice for today? Two suggestions go head to head in this week’s Sunday Morning Showdown. Mike’s pick is the classic-looking TAG Heuer Monaco Chronograph × Gulf in titanium. This lightweight version […] Visit Sunday Morning Showdown: TAG Heuer Monaco Chronograph × Gulf Vs. Tudor Black Bay Chrono “Carbon 25” to read the full article.
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Time+Tide
Racing and the car world in general have been strong inspirations for this week’s releases.The post New releases from MB&F;, TAG Heuer, Tudor and more appeared first on Time+Tide Watches.
Time+Tide
Our driver's license-less NYC-based Editor discovered he's actually quite a fan of IndyCar last week.The post Zach attends his first Indy 500 with TAG Heuer appeared first on Time+Tide Watches.
Deployant
We had encountered the TAG Heuer Monaco Chronograph x Gulf at WWG25. The release just makes it to market this week, we present our review of the watch.
Deployant
Next up, we are at TAG Heuer and the booth which is heavily influenced by the recent new sponsorship of F1. Here are our hands-on impressions.
WatchAdvice
A bold tribute to speed, precision, and racing heritage, the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing brings the adrenaline of Formula 1 to the wrist. As TAG Heuer gears up to reclaim its role as Formula 1’s official timekeeper in 2025, this release feels like the perfect way to celebrate the brand’s deep-rooted connection to motorsport. What We Love: Oracle Red Bull Racing colours on the dial make the watch stand out beautifully The case doesn’t feel too overbearing on the wrist, even with a 44mm case size. The rubber strap is comfortable to wear, making this a great daily timepiece for Formula 1 and Oracle Red Bull Racing enthusiasts! What We Don’t: Black DLC case like the other TAG Heuer models in latest Formula 1 series would have made the dial and strap pop even more! The dial can seem rather busy with the many different design elements An open case back would have made it perfect! Showing the engine inside this racing-inspired timepiece. Overall Rating: 8.25/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 8/10 Build Quality: 8/10 There are very few brands in the world of watchmaking that share a deep connection with Motorsport as TAG Heuer. Since the mid-20th century, TAG Heuer has been a driving force in precision timing, cementing its place on the wrists of many racing legends. From Steve McQueen’s Monaco in Le Mans to its long-standing presence in Formula 1, TAG Heuer has always embraced the high-octane world of motorsport. Thi...
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