SJX Watches
Editorial: The Rise of the Indian Watch Collector
Years ago, while attending a wedding in the southern Indian state of Kerala, I noticed most men in attendance were uniformly dressed – crisp, white linen shirt and matching mundu. Some milled about, some laughed over the most recent ministerial gaffe making the rounds, and others waited impatiently for the evening to end. For an outsider, the plainness of their attire seemed at odds with the occasion they were attending, except for the occasional glint of gold on their wrists, which caught my eyes more often than I’d anticipated. The heavy lustre of their Rolex watches, as most were, stood out because of the simplicity of everything else. Observing closely one could notice the subtle nods of affirmation exchanged between the men as they glanced at each other’s timepieces. For a culture obsessed with jewellery – India is the world’s second-largest consumer of the precious metal according to the World Gold Council – the country has taken predictably well to fine watches. Timepieces in precious metals form a substantial proportion of the gifts given to grooms – a practice that is, in a small but undeniable way, bringing the appeal of horology to a larger, otherwise untapped audience. A market in its infancy But the sales of luxury watches in India are far lower in proportion to its population as compared to say, China. According to trade body Federation of the Swiss Watch Industry (FH), Switzerland exported 1.99 billion Swiss francs of watches to China in ...
