Jan 23, 2026
The 25 Best American Watch Brands (2026)
"Made in America" is a label that is much rarer to find on products now than it was 100 years ago, and that is especially true when it comes to watches. Once a bustling industry in the U.S.A., watchmaking largely migrated away from its traditional American hubs in the early 20th Century to countries like Switzerland and Japan, which still import oodles of watches to the States every year. However, American watchmaking has been seeing a slow, somewhat quiet renaissance over the past couple decades as a new generation of trailblazing entrepreneurs, from all across the U.S., strive to bring the horological trade back to these shores. Each of them takes a slightly different approach; some, like RGM, make nearly the entirety of their watch, including the movement, in the U.S., while others, like Shinola, import the majority of components but assemble the watches in an American factory, providing dozens or hundreds of local jobs. Here we take a look at 25 notable American watch brands, spotlight their leading models, and briefly examine how "Made in America" each one really is. [toc-section heading="RGM"] Founder: Roland G. Murphy Headquarters: Mount Joy, PA Notable Models: Pennsylvania Series 801, Pennsylvania Tourbillon, 801-A “Aircraft” “RGM” are the initials of Roland G. Murphy, the trained watchmaker and former Hamilton Watch Company technical manager who founded his own watch brand in Lancaster County, PA, one of America’s ancestral watchmaking centers, in 1992...
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