Hodinkee
In-Depth: The Untold Story Of Watchmaking's Most Iconic Advertising Campaign
How Patek Philippe's "Generations" campaign changed watch advertising forever.
32,640 articles · 149 videos found · page 274 of 1093
Hodinkee
How Patek Philippe's "Generations" campaign changed watch advertising forever.
Hodinkee
"The trouble with good advice is that it usually interferes with our plans." -Croft M. Pentz
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Just like watches, father figures come in all shapes, sizes, and budgets. Here's what we'd buy for our eight favorite *loosely serious* paternal archetypes.
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Is this peak G-Shock? Or luxury for luxury's sake?
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HODINKEE's staff photographer highlights a watch that was hiding in plain sight.
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Aurel Bacs' protégé is bound to have good taste.
Revolution
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Where Seiko wears its hearts on its sleeves (and dials).
Revolution
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Three technologies that surprisingly made their way into dive watches.
Revolution
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Globetrotting fan service with a very familiar look and feel.
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"He's the only genius I've met in my life ... Stephen is different." Max Büsser, on Stephen McDonnell
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Jack, Cole, and Danny open up about the ones that got away (and those they were happy to see go).
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HODINKEE's new CEO, Jeff Fowler, joins Ben Clymer to chat about HODINKEE past and present, the watch industry, luxury, and more.
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With a light blue dial straight from the troposphere and into my heart.
Revolution
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So turn it up!
Revolution
Quill & Pad
Once regarded among Burgundy’s top wine producers, Bouchard Père & Fils’s fall from grace was slow, steady, and irresistible. But as Ken Gargett reports, it is now making great wines again.
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A beautiful deep cut within the Royal Oak world, in the metal.
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"Audemars Piguet made me a piece unique to bring out on tour. And now it's pretty much all I wear."
Revolution
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The vintage expert reveals the pieces he keeps for himself.
Revolution
Revolution
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An ultra-thin automatic tourbillon with surprising depth.
Revolution
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Blending old-world charm with everyday functionality (get it?).
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This Breitling Aerospace from King Abdullah II bin Al-Hussein will never leave my collection.
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