[VIDEO] Christopher Ward Goes Ultra-Thin with The Twelve 660
When Christopher Ward’s The Twelve debuted a few years ago, I have to admit I was a little skeptical at first. At the time, every brand under the sun was trying to get into the integrated bracelet sports watch game, and on paper The Twelve seemed a little derivative (there were many, many comments about its resemblance to a certain integrated bracelet sports watch from a much loved indie brand). Those first watches were…exactly fine. I appreciated the execution and the price point, but they weren’t really for me – I think it was the logo inspired dial texture that didn’t quite work to my eye. But over a relatively short time, The Twelve has evolved. Lots of new colors, sizes, and dial treatments means that there’s basically a Twelve for anyone, and the watch has become an effective platform for some of Christopher Ward’s most adventurous watchmaking. Indeed, their marquee release for 2025, the C12 Loco, is based on the architecture of The Twelve. And you know what? After being around these watches at Windups and other enthusiast events, I’ve even warmed up to that dial texture. Tastes change, what can I say? All of this is to say that The Twelve is maturing, and has been around long enough at this point to win people over who might not have been on board at the start. And that’s the environment into which Christopher Ward is releasing what seems to be to be among the most exciting watches in The Twelve collection yet, the new The Twelve 660. The name ...
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![[VIDEO] Christopher Ward Goes Ultra-Thin with The Twelve 660](https://wornandwound.com/library/uploads/2025/08/CWARD_12_660_14.jpg)
