SJX Watches
Gerald Charles Introduces the Maestro Anniversary
Gerald Genta is enjoying something of a renaissance now, with the frenzied demand for his most famous designs. And now one of his more obscure designs is making a comeback. One of the most acclaimed and prolific watch designers, Genta’s heyday in the 1970s and 1980s saw him design a host of iconic watches, including the Audemars Piguet Royal Oak and Patek Philippe Nautilus. After his eponymous brand was acquired by Bulgari in the year 2000, Genta founded another brand named after his first and middle names – Gerald Charles. Though Gerald Charles went dormant after Genta’s death in 2011, the brand has been revived on its 20th anniversary by Genta’s former business partner. The inaugural launch is its first stainless steel watch – the Maestro Anniversary, which is distinctive, eccentric, and very much reflective of Genta’s late-career style. And 30% of the proceeds from each Maestro sold will to donated to the COVID-19 fund set up by the World Health Organisation (WHO). Initial thoughts I like Genta’s designs, and I like the Maestro. It is a unique case that manages to draw a balance between being sporty and elegant – an endearing trait that I find common amongst Genta’s designs. The new Maestro keeps the dial functional and simple, and adds a pattern rubber strap to the mix, giving it a casual yet distinctive look. But at over US$9,600, the price is too steep, especially in light of the Soprod-based movement inside. The hefty, 30% donation to the WHO’s C...
