SJX Watches
Year in Review: Eight Predictions for 2025
Twenty twenty-five will be shaped by several factors, ranging from major anniversaries for a trio of important high horology brands, to economic reality where the slowdown in demand will reshape retail channels (and already led one watch brand to go bust). And the coming year will also see the still-unknowable Rolex strategy unfold, which might happen under the radar but will definitely be interesting. Big watches for a big year Next year will be a milestone for trio of important brands. Audemars Piguet (AP), Breguet, and Vacheron Constantin (VC) will all mark significant anniversaries: 150 years at AP, 250 years of Breguet, and 270 years for VC. This implies some major timepieces or even mechanical objects are on the way. Such watches are practically convention as landmark anniversaries are often platforms for brands to launch major watches. Some of the most complicated watches in contemporary watchmaking were anniversary creations – Patek Philippe marked 150 years with the Calibre 89, and then 175 years with the Grandmaster Chime. The Patek Philippe Calibre 89 launched in 1989 for its 150th anniversary. Image – Patek Philippe Museum In 2005, when VC marked its 250th year, it launched the Tour de l’Ile, which was the most complicated wristwatch in the world at the time, and also the most expensive wristwatch sold at auction that year. With that in mind, VC might be working on something that lives up to its status as a maker of haute horlogerie complications. The Vac...
