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Results for The Cartier Tank History

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Business News: Richemont Six-Month Watch Sales Plunge 38% SJX Watches
Cartier Nov 7, 2020

Business News: Richemont Six-Month Watch Sales Plunge 38%

Richemont just reported its sales for the first half of the financial year – the six months to end September 2020 – and most of the numbers are in the red. The Swiss luxury group that owns Cartier and IWC saw sales fall 26% year on year, though the quarterly numbers show a gradual recovery. Sales were down by 47% in the first quarter but recovered enough to dip just 6% in the second quarter, owing to a gradual reopening of the economy. This no doubt inspired optimism amongst investors, who sent the group’s share price up almost 9% by the close of trading. Optimism notwithstanding, the declines extended to all performance metrics. Operating margin fell sharply to just 8.3%, almost half that for the same period in 2019. The falls in sales and margins collectively led to stark, 82% fall in operating profit. Net profit cratered, going from €869m in the first half of 2019 to just €159m. Beyond the negative numbers, the report was also notable for what it did not include. With rumours swirling about changes to Richemont management at the very top level – particularly about the tenure of chief executive Jerome Lambert – it was widely speculated the results announcement would include personnel changes, but nothing was forthcoming. Woe for watches and everywhere but Asia The global pandemic meant a global fall in sales, but with drops varying from region to region. As expected, Asia Pacific performed the best, with sales falling just 4%. Negative growth in the fir...

Up Close: Cartier Tank Cintrée “Eminence Grise” NSO SJX Watches
Breguet hands Aug 29, 2020

Up Close: Cartier Tank Cintrée “Eminence Grise” NSO

I love the Tank Cintrée, and that was the starting point for the Tank Cintrée “Eminence Grise” NSO. Cartier’s simple, unchanging designs are unique in watchmaking, despite being made up of classical elements like Breguet hands and Roman numerals. In fact, the Cartier can be distilled into a few key elements iterated across different case forms, which together make up a family of distinctive designs. My favourite Cartier design has long been the Tank Asymetrique – which Cartier just reissued this year – but it is not an especially ergonomic watch due to the case shape and the fact that the crown sits fairly low such that it touches the wrist. Though known as a Tank today, the Asymetrique is not strictly a Tank, since the vintage originals were a distinct model sometimes known as the Parallélogramme. A 1927 Tank Cintrée that sold for US$350,000 at Phillips in 2017 The Tank Cintrée, on the other hand, is an eminently wearable watch that is wonderfully elegant on the wrist. It just wears well. And the Cintrée is also an important design. Though it was not the first Tank design, the Cintrée – the word is French for “curved” – is perhaps the quintessential case shape. And partly for those reasons, it is arguable the most desirable, going by the six-figure results at auction for vintage specimens. Familiar yet different The Eminence Grise was my third special-dial Cartier, sometimes known as NSO, short for “new special order”. The first was also a Ta...

Tudor Extends Warranty on All Watches to 5 Years SJX Watches
Cartier Dec 18, 2019

Tudor Extends Warranty on All Watches to 5 Years

In keeping with the lengthening guarantee periods throughout the watch industry – eight years at Cartier and most other Richemont brands, and five years at Rolex and Omega – Tudor has just announced the guarantee period for all its watches is now five years, for all watches sold from January 1, 2020 onwards. But owners of recently purchased Tudor watches will also get a warranty enhancement: all watches sold from July 1, 2018 to December 31, 2019 get an 18-month warranty extension, in addition to the existing two-years, for a total of three and a half years, or 42 months. Watches sold before July 1, 2018 retain the unchanged, two-year warranty. The Tudor Black Bay Chrono Dark Tudor’s warranty extension further enhances the value inherent in its remarkably well-made and well-priced watches, which are amongst the best value propositions on the market today. The warranty extension is unsurprising, not only because of the competition, but also because Tudor watches – particularly those powered by its in-house movements – are extensively tested and notably reliable.  

RECOMMENDED READING: Is there a paradox in watchmaking? Franco Cologni thinks so Time+Tide
Cartier products Aug 14, 2019

RECOMMENDED READING: Is there a paradox in watchmaking? Franco Cologni thinks so

Let me preface this by stating two things: (a) this is a slightly more philosophical discussion than usual, and (b) Franco Cologni is an important man in the watch business. After starting his career selling Must de Cartier products in the ’70s (of which I am a fan), he rose prominently within the Parisian organisation, … ContinuedThe post RECOMMENDED READING: Is there a paradox in watchmaking? Franco Cologni thinks so appeared first on Time+Tide Watches.

Top Art-Inspired Timepieces from SIHH 2013 Revolution
Cartier Rotonde de Cartier Panther Apr 9, 2013

Top Art-Inspired Timepieces from SIHH 2013

From royal inspiration to rock ‘n’ roll hat-doffs, this year’s art-inspired collectibles are an extravagant and eclectic bunch. Here are four of our favorites. Cartier Rotonde de Cartier Panther with Granulation Cartier is fast emerging as a crafts revivalist, having shone the spotlight on long-forgotten art forms such as miniature mosaic and plique-à-jour paillonné enameling […]

Business News: Richemont Posts Strong Recovery; Watches Continue Decline SJX Watches
Cartier May 22, 2021

Business News: Richemont Posts Strong Recovery; Watches Continue Decline

After a weak first half, Richemont’s business started its turnaround in the second half of the financial year, which ended in March 2021. From a 25% year-on-year revenue decline in the first half at constant exchange rates, the Swiss luxury group enjoyed a 36% rise in sales in the last quarter. As a result, revenue for the full year was down just 5% compared to the year before, to slightly over €13 billion. The healthy numbers and positive outlook helped send Richemont shares past 100 Swiss francs during trading, a five-year high. Divergent fates Beneath the strong recovery in the group’s numbers lay a recurring theme: a disparity in performance between regions, channels, and divisions. This echoes that of its rivals and the broader luxury-good industry – characterised by a strong recovery in Asia, moderate recovery in the United States, and continued weakness in Europe. And within the group, Cartier and Van Cleef & Arpels are powering ahead, leaving most of its watchmakers lagging. Continuing a trend that began in the third quarter, sales in Asia Pacific – all Asian countries except Japan – rose by a staggering 106% in the final quarter, boosting revenue in the region by 22% for the year. Asia Pacific sales are now the largest proportion of Richemont’s revenue at 45% of the total, compared to the historical one-third share. The performance was driven by strong sales in China, both in Richemont’s physical stores and its online mall on Alibaba’s Tmall Lu...

VIDEO: The History of Chopard L.U.C watchmaking Time+Tide
Chopard L.U.C watchmaking Chopard have Jan 20, 2020

VIDEO: The History of Chopard L.U.C watchmaking

Chopard have been an important firm in the Swiss luxury landscape since they were founded in 1860, but they weren’t always the house of haute horology that they are today. It wasn’t until just over a quarter of a century ago, in 1993, when Karl-Friedrich Scheufele made the decision to refocus the brand’s energies into … ContinuedThe post VIDEO: The History of Chopard L.U.C watchmaking appeared first on Time+Tide Watches.

Interview: Sylvain Berneron on Building a Brand, and Rethinking Modern Watchmaking Worn & Wound
Cartier Crash but Dec 19, 2025

Interview: Sylvain Berneron on Building a Brand, and Rethinking Modern Watchmaking

Every few years, a new independent hits the scene with something that hits just the right notes to get all the factions of the watch world vibrating at the same frequency. However, no recent newcomer has managed to unite the watch echo chamber the way Swiss independent Berneron has.  When Berneron unveiled their debut offering, the Mirage, in 2023, it was universally lauded as the most intriguing and refreshing new watch seen in ages. The Mirage was a legitimately unique take on upscale watchmaking, with a striking aesthetic and design narrative as unexpected as its asymmetrical shape and wildly ambitious bespoke movement. The Mirage’s styling was initially met with comparisons to the Cartier Crash, but the reality is its melted case shape was an elegant solution for housing the watch’s impressive mechanics–a case shrink-wrapped around a new caliber that was designed from scratch, free from the rules of traditional movement design.  The Mirage was a helluva of a breakout hit; it had mystique, it was technically impressive, and it was different without resorting to arbitrary design choices. The Mirage’s success would be difficult to replicate, but with the Quantième, Berneron has both side-steped the sophomore slump and cemented the reputation of its founder and Creative Director Sylvain Berneron as a true visionary and a generational talent.  The Quantième applies Berneron’s virtuosic technicality to a watch that embraces a more traditional look than the Mir...

Les Must de Cartier: The Misunderstood Entry-Level Cartier Teddy Baldassarre
Cartier Nov 10, 2025

Les Must de Cartier: The Misunderstood Entry-Level Cartier

The Cartier of today is undeniably a symbol of luxury and has strategically manufactured that imagery. From its quintessential deep red boxes with gold filigree border to its looping cursive script, even before you get to the object itself, whether it be jewelry or a watch, the brand has carefully crafted the entire experience of its product to position it as such. But today, we’re taking a look at an anomaly in the maison’s past, for which Cartier descended from its luxurious heights to extend its hand to the mass market. Les Must de Cartier is representative of a pivotal time in the history of watchmaking, and its contrasting accessibility played a crucial role in the maison’s longevity and its ability to weather shifting market trends. Down below, I’ll be walking you through how Must de Cartier came to be, some significant design codes, how the line has reemerged after its discontinuation, and share some musings and philosophical ponderings about this strange chapter in Cartier’s history.    Les Must de Cartier Context From its relatively humble beginnings as a local, artisanal jewelry workshop in 1847, by the turn of the 20th century, Cartier had already established itself as a global luxury powerhouse, operating in London, New York, and Paris by 1909. Each independent branch of Cartier at this time was operated by a trio of Louis-François Cartier’s grandsons, and while they often collaborated, each location developed its own unique flair and catered to ...

The Best Cartier Watches For Ladies Teddy Baldassarre
Cartier Oct 27, 2025

The Best Cartier Watches For Ladies

Cartier is a household name, easily crossing the threshold from watch insider (or luxury-object insider) to fully accepted in the broader cultural zeitgeist as a sort of “things dreams are made of” aspirational fare. If Rolex is the man’s peak piece of horological wanting, then by goodness, Cartier occupies an equal space in the minds of women watch buyers. Here we will go through some of the best Cartier ladies' watches. (Yes, of course there are plenty of women who look to Rolex the same way a man does, and vice versa with men and Cartier. The two brands stand shoulder to shoulder as perhaps the most recognizable names in the game.) To achieve the status of being labeled influential in watchmaking is one thing. Very few reach the rarified air of transcending the category altogether. Considering that watches are one of a very few pieces of physical "jewelry" that a man can wear, it’s remarkable that Cartier has been able to carve out a place of legitimate watch enthusiasm for the woman buyer who has far more choices in the category. Granted, Cartier operates in space beyond just watches, unlike the aforementioned Rolex.  Cartier History Becoming the most recognizable name, along with Rolex, in the watch industry, is a feat that Cartier didn’t accomplish overnight.  The luxury jewelry house was founded back in 1847 in Paris, France, by Louis-François Cartier. However, Cartier's rapid ascension as a watchmaker and jeweler came during the third generation of fam...

The History And Guide To Marathon Watches Worn & Wound
Marathon Oct 5, 2025

The History And Guide To Marathon Watches

Marathon Watch traces its origins back to 1904, initially established as the Weinsturm Watch Company, later evolving into the Wein Brothers. In 1939, under the visionary leadership of Morris Wein, Marathon Watch was founded in the vibrant city of Montreal, Canada, with a steadfast commitment to delivering high-quality precision timepieces across North America. A crucial chapter in the company’s history began during World War II. In 1941, Marathon became a pivotal supplier of timekeeping instruments for the Allied Forces, providing durable and reliable watches to the U.S. and Canadian armed forces. Fast-forward to today, and the company proudly remains in the hands of the fourth generation of the Wein family, who continue to uphold the legacy of excellence. Marathon specializes in a diverse array of precision instruments designed to measure time, temperature, and distance, all crafted with a focus on military robustness and Swiss engineering. This unique combination ensures that each watch offers unparalleled quality and accuracy.     Marathon watches are designed to withstand the rigors of military conditions and meet the stringent United States Military Standard MIL-PRF-46374G. This dedication to excellence has earned them the distinction of being the sole supplier of timepieces to the United States Armed Forces, including esteemed branches like the U.S. Army, Navy, and Marine Corps, as well as NASA and the Canadian Armed Forces. Their reliability has also made them a...

IWC Pilot's Watches: The History and Ultimate Guide Teddy Baldassarre
IWC Oct 1, 2025

IWC Pilot's Watches: The History and Ultimate Guide

Few watch brands are as readily identified with aviation and the history of pilot’s watches than IWC, which not only gave the watch world two of the genre’s most iconic (and widely emulated) timepieces, the Big Pilot’s Watch and the Mark 11, but also has used both these groundbreaking models as foundations for a sprawling and diverse collection of contemporary aviation-inspired watches today. Here is the story of IWC Pilot’s Watches, from the Special Watch for Pilots to the Spitfire to the Top Gun, from simple three-hand to perpetual calendar, and everything in between.  F.A. Jones’ International Dream (1860s - 1930s)   IWC founder Florentine Ariosto Jones Other than the fact that he came to Switzerland in 1868, at the relatively tender age of 27, to become the first American-born founder of a Swiss watch company, little is known about the life of IWC patriarch Florentine Ariosto Jones. He was born in New Hampshire in 1841 and fought in the American Civil War for the Massachusetts Infantry. His postwar career at the renowned Massachusetts watchmaker E. Howard & Co. led to his European sojourn and the establishment of the International Watch Company in Schaffhausen, Switzerland. From the outset, Jones’ business plan was to marry the generational watchmaking expertise of the Swiss with the then-new, assembly-line production techniques of the U.S.A. His decision to locate his factory in Schaffhausen, near Switzerland’s northern border with Germany, rather tha...