Teddy Baldassarre
Nivada Grenchen Review: Modern Remakes, Classic Designs
To many watch enthusiasts today, Nivada Grenchen is a boutique watchmaker that seemed to pop up out of nowhere several years ago and quickly found itself in the neo-vintage price-to-value conversation, alongside a handful of other start-up microbrands. But in actuality, the brand turns 100 years old this year, and its retro-stylish, mostly tool-oriented watches are not merely following a trend of evoking a fondly remembered era of watch design; they are actually modern remakes of watches that the brand released decades ago. [toc-section heading="Nivada Grenchen History & Highlights"] Watchmaker Jacob Schneider established the workshop that became the Nivada brand in 1926, in the Swiss town of Grenchen (its Swiss-German name; the French-Swiss call it “Granges”). Unlike many of its contemporaries, which were still focusing on high-luxury timepieces, Nivada Grenchen put its emphasis from the start on practical, reliable tool watches, quickly gaining acclaim for its developments in this area. Schneider’s company also was among the first to merge traditional Swiss watchmaking techniques with emerging industrial technologies. Starting in the 1930s, Nivada Grenchen became one of the first Swiss watchmaking companies to mass produce watches with automatic movements - an invention that had only been around since John Harwood patented the first one in 1923. Nivada Grenchen (the “Grenchen” was officially added to the brand name after litigation by Movado, which was conc...
