SJX Watches
Inside Tudor Manufacture: The Pursuit of Mechanical and Industrial Perfection
Tudor, in my estimation, makes watches that are the best value in the under-US$5,000 price segment. In fact, the brand arguably offers the best value proposition in most price segments, simply because its watches have specs, features, and quality that are unrivalled, even at several steps up the price ladder. The brand’s value proposition began in 2015 when Tudor launched its first in-house movement inside the unloved North Flag. But the compelling nature of its watches notwithstanding, Tudor has long suffered from being perceived as a “lesser” Rolex. In fairness, that was probably an apt description of the brand up until the mid 2000s when Tudor began its gradual but determined evolution into an independent brand. The most tangible testament to Tudor’s success as its own brand came online last year, when the Tudor manufacture in Le Locle began operations. The manufacture is the first time ever that Tudor has its own factory. Historically the brand relied on Rolex cases and outsourced movements, and operated from several floors inside the Rolex campus in Geneva. Now Tudor boasts an impressive, no-expense-spared facility that spans a generous 10,642 m2 (about 114,000 ft2), with half of that being workspace, a scale that easily allows for an annual production of up to the mid-six figures. With a roof covered in solar panels and a foundation that stretches deep into the bedrock of the Swiss Jura, the manufacture is a monument to high-quality, affordable watchmaking. ...
